1. RingRevenue presents:
In association with:
Insurance Marketers: The Smart Risks You
Need to Be Taking with Mobile
July 30th, 2011 | Copyright RingRevenue®

2. Agenda
 Meet our Panelists
 The 3 Big Risks You Need to be Taking
1. Just do it: Diving headfirst into mobile
2. Break out of the digital box
3. Invest in New Technology
 Questions and Takeaways

3. Meet our Panelists
Matt Frank
VP Mobile, Underground Elephant
www.undergroundelephant.com
Jaimie Pickles
President, We Speak Insurance®
www.wespeakinsurance.com
James McGinn
Account Manager, Performics
www.performics.com

4. “By 2015, 80% of Western
European and North American
companies will use mobile
marketing.”
-Kimberly Collins, Gartner Analyst, 2013

5. Online quotes have hit a plateau,
while inbound phone calls are
the fastest growing lead
source in auto insurance.
-ComScore, Auto Insurance Survey 2013

6. -ComScore, Auto Insurance Survey 2013
In which of the following ways did
you shop/obtain price quotes when
you shopped most recently?
-ComScore, Auto Insurance Survey 2013

7. Are you currently marketing
via mobile?
Is mobile truly mainstream yet, in
terms of marketer’s adoption?
Just do it: Diving Headfirst into Mobile
Matt Frank
Underground Elephant
Jaimie Pickles
We Speak Insurance®
James McGinn
Performics

8. “70% of all local mobile searches
result in a phone call.”
-Google Mobile Playbook

9. What is holding insurance
marketers back from diving in?
Just do it: Diving Headfirst into Mobile
When did you start promoting via
mobile? What was the tipping
point to try it out?
Matt Frank
Underground Elephant
Jaimie Pickles
We Speak Insurance®
James McGinn
Performics

10. “Insurance shoppers may
research online, but 80% will
buy offline.”
– Kimberly Harris-Ferrante, Gartner 2013

11. Which channels drive your
highest quality insurance leads?
How can you manage and
optimize cross-channel
interactions?
Just do it: Diving Headfirst into Mobile
Matt Frank
Underground Elephant
Jaimie Pickles
We Speak Insurance®
James McGinn
Performics

12. “Only 50% of poll respondents
are using phone numbers in their
mobile campaigns.”
– RingRevenue Webinar, June 2013

13. What methods work best
for promoting via mobile?
Break Out of the Digital Box
Matt Frank
Underground Elephant
Jaimie Pickles
We Speak Insurance®
James McGinn
Performics

14. “Phone interactions are
especially critical for
insurance consumers seeking
new policies or a new provider.”
– Kimberly Harris-Ferrante, Gartner 2013

15. Which channels drive your
highest quality insurance leads?
Mobile is all about localization.
How can you engage
customers at the local level?
What mobile ad units have you
already tried?
Break Out of the Digital Box
Matt Frank
Underground Elephant
Jaimie Pickles
We Speak Insurance®
James McGinn
Performics

16. “The foundation for any good
mobile marketing strategy:
platforms, analytics and the
ability of a brand or service
provider to tie online and offline
worlds via mobile devices.”
- Mike McGuire, Jake Sorofman, Gartner 2013

17. Which channels drive your
highest quality insurance leads?
How can you track the ROI and
measure performance of mobile
campaigns?
Invest in New Technology
Are you using tools to track both
online and offline conversions?
Jaimie Pickles
We Speak Insurance®
Matt Frank
Underground Elephant
James McGinn
Performics

18. “By year-end 2013, the
percentage of the IT budget of
insurers allocated to cloud
computing will grow from less
than 5% today to 25%.”
– Juergen Weiss, Gartner Analyst, 2013

19. Which channels drive your
highest quality insurance leads?What data and analytics are
most important for insurance
marketers to evaluate?
Invest in New Technology
Matt Frank
Underground Elephant
Jaimie Pickles
We Speak Insurance®
James McGinn
Performics

20. “37% of poll respondents said
the quality of calls they receive
from mobile campaigns is low.”
– RingRevenue Webinar, June 2013

21. Which channels drive your
highest quality insurance leads?
Lead quality is a struggle with
mobile. How can you overcome
these challenges?
What are your biggest pain
points with mobile lead gen?
Invest in New Technology
Matt Frank
Underground Elephant
Jaimie Pickles
We Speak Insurance®
James McGinn
Performics

22. Key Takeaways
 Insurance consumers are increasingly using the phone to
shop/obtain price quotes. The portion of those obtaining
online quotes has plateaued.
 Mobile is mainstream but insurance marketers haven’t
caught up. Today you’re leaving money on the table;
tomorrow you’ll have lost ground to the competition.
 Think differently. KPIs and ROI calculations should differ
from digital to mobile & offline campaigns.
 Change your technology mindset. You want customers to
call you, and need the systems in place to optimize this.

23. 888-981-8845
marketing@ringrevenue.com
312-739-0222
marketing@performics.com
858-768-2545
info@undergroundelephant.com
302-766-1125
jpickles@WeSpeakInsurance.com
Questions