Content marketing is the biggest game in town. B2B marketers crank out more content every year with the single-minded purpose to capture buyers’ attention and capitalize on their interest. But it’s not working as it should. Buyers say they’re overwhelmed with the deluge of useless content they’re seeing from vendors. Every year, more marketers report less effectiveness with their content marketing programs. But it doesn’t have to be this way.
Find out how to fix the problem quickly in this session where you’ll learn:
What defines an effective content marketing program
Which components you need to drive high-performance content marketing
How to measure what matters to improve relevance and intent