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Data Natives 2015 Keynote, Berlin.

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"We ask too much of technology and not enough of ourselves".

Discussing the new Salesforce Health Cloud, IoT Cloud, Marketing Cloud and Connected Hospitals.

• IoT Cloud video: https://www.youtube.com/watch?v=OlE5N-wOBWM
• Health Cloud Info: http://www.salesforce.com/industries/healthcare/health-cloud/
• UCSF Children's Hospital: https://www.youtube.com/watch?v=-2NSmkb3Y0o
• 422 South IoT Dataviz: https://www.youtube.com/watch?v=8PuEK855AN4
• Berlin Traffic Dataviz: https://www.youtube.com/watch?v=_bLenYtXnHE

Published in: Health & Medicine
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Data Natives 2015 Keynote, Berlin.

  1. 1. Jeremy Waite Head of Digital Strategy, EMEA @JeremyWaite Jeremy.Waite@Salesforce.com Turning Healthcare Around With #BigData
  2. 2. 1-1-1 Model adopted by: sharethemodel.org 1%Time 1%Equity 1%Product $100M+ Grants 1.1M Service Hours 26,000+ Nonprofit Organizations Celebrating 15 Years of Giving Back
  3. 3. Apps AnalyticsCommunityMarketingServiceSales Connect To Your Customers In A Whole New Way Customer Success Platform
  4. 4. 1MPH $200m 1% $3Bn 0:03 $256Bn “Machines should be nothing more than tools for extending the powers of the humans who use them”. Thomas Watson Jnr.
  5. 5. COMPANIES ARE NO LONGER COMPETING “ AGAINST EACH OTHER, ” SPEED. MARCBENIOFF THEY ARE COMPETING AGAINST
  6. 6. Monitoring Customer Journeys Building A Customer Company in Real-Time Real-Time Events Rich Contextual Data 10111011000100011111010 01010101011000010010110 11100010000100010001101 11011000100011111010010 10101011000010010110111 00010000100010001101110 11000100011111010010101 01011000010010110111000 10000100010001 Analyse Compute The Perfect Response Deliver The Precise action Proactively and In Context
  7. 7. Customers Are On A Journey “90% of the Consumer Buying Journey Now Crosses 5 Channels”. Google
  8. 8. We Need To Build Meaningful Relationships. Faster. UNKNOWN KNOWN 1 : Many Marketing 1 : 1 Customer Journeys
  9. 9. ANY SUFFICIENTLY ADVANCED“ ” ARTHUR.C.CLARKE IS INDISTINGUISHABLE FROM MAGIC. TECHNOLOGY
  10. 10. WHO • WHAT • WHY • WHERE • WHEN
  11. 11. 69,444 LIKES / SECOND 28,936 LIKES / SECOND 5,787 TWEETS / SECOND 1,388 CYBER ATTACKS / SECOND 9,838 SWIPES / SECOND 20,000 NEW SONGS / DAY
  12. 12. There’s No Such Thing As… @Scobleizer #BigData Only Lots of Small Spoonfuls of Data.
  13. 13. 5B Smartphones by 2017 550M+ Social Networks, Blogs & Forums (inc. Dark) #BigData Volume. Velocity. Variety. Veracity… 2.5 Quintillion bytes of data every day Social CustomerPurchase Connected
  14. 14. AVINASHKAUSHIK INFORMATION“ IS POWERFUL... ” BUT IT IS HOW WE USE IT THAT WILL DEFINE US.
  15. 15. •  8,000 Data Points / Second per Bed •  A 20 Bed ICU Is Responsible For 9.3m Decisions / Year
  16. 16. 1% à £200m
  17. 17. TECHNOLOGY IS NOTHING. “ WHAT’S IMPORTANT IS THAT YOU ” WONDERFUL STEVEJOBS HAVE FAITH IN PEOPLE, THAT THEY’RE BASICALLY GOOD AND SMART, AND IF YOU GIVE THEM TOOLS, THEY’LL DO SOMETHING WITH THEM.
  18. 18. @HackingData
  19. 19. One Sentence Business Model I’m going to do , to make better, as measured by , and is worth . Created by @JeremyWaite
  20. 20. thank y u @JEREMYWAITE | @SALESFORCE
  21. 21. WE ASK TOO MUCH OF“ ” NATESILVER AND NOT ENOUGH OF OURSELVES. TECHNOLOGY

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