Scott Cook: Toolkit for SXSW

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At SXSW Interactive 2014, Intuit's founder, Scott Cook, will share these entrepreneurial tools with attendees.

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Scott Cook: Toolkit for SXSW

  1. 1. 1Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0. Product Vision PRODUCT WHO has the biggest pain? Be specific and narrow. WHO are you NOT designing for? What is her BIGGEST PAIN POINT or OPPORTUNITY you are focused on? What is the INSIGHT that leads you to focus here? Is there a potential NETWORK EFFECT? If yes, use the Network Effect Framework template to identify both groups and the benefits for each. What is the INSIGHT that MAKES YOU BELIEVE you can solve the problem?
  2. 2. 2Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0. What’s protectable What’s painful What’s possible
  3. 3. 3Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0. Two-Sided Platform Solving the chicken & egg problem What is the virtuous circle network effect? How is the problem solved and benefit delivered? Description of the platform What is the unsolved problem or opportunity? …and build durable competitive advantage …that we and those we enable, can solve well… Find an important, unsolved customer problem Who: … Who: …Small Business Financing Providers
  4. 4. 4Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0. Lean Experiments Loop • Design it to be fast and frugal • Collect behavioral data Minimize TOTAL time through the loop • Compare metrics to hypotheses • Get to root cause • Savor the surprises • Write down the Leap of Faith Assumptions • Select metric and test method • Declare the numeric hypothesis you expect to achieve Inspired by the teachings of Eric Ries
  5. 5. 5Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.
  6. 6. 6Presentation ©2014 Intuit Inc. All slides are reusable under Creative Commons Attribution Share-Alike 4.0.

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