Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Slides for the online Morgenbooster 'Design Doing is Strategy on Demand'

June 3 2020

  • Be the first to comment

  • Be the first to like this

Slides for the online Morgenbooster 'Design Doing is Strategy on Demand'

  1. 1. Strategy on demand
  2. 2. Rapidly changing 00:00:10/00:00:09/00:00:08/ ?
  3. 3. Strategizing in an ivory tower is over 😊 🤔 🤯 🙄 🤪 😎
  4. 4. The gap is bigger than ever Strategy Execution
  5. 5. How might we close the gap Strategy Execution
  6. 6. …by creating hypotheses! and become experts in turning assumptions about the future into something we can act on…
  7. 7. Happens simultaneously and on demand Hypothesis Hypothesis Hypothesis Hypothesis Hypothesis Strategy Execution
  8. 8. Act on what is Not just on what is
  9. 9. Deductive / Inductive / adductive
  10. 10. Deductive / Inductive / adductive
  11. 11. Deductive / Inductive / adductive
  12. 12. Deductive / Inductive / adductive
  13. 13. Deductive: From a general rule to a specific conclusion (is always true) Inductive: From a specific observation to a general conclusion (may be true) Abductive: From incomplete observations to best prediction (may be true)
  14. 14. Design Doing
  15. 15. “Design is something that you do at the end of an engineering proces to make things look good!”
  16. 16. creative problem solving
  17. 17. McKinsey
  18. 18. 1 3 2 “Companies view design narrowly, focusing on aesthetics and form: the color, material, and finish of products.” ”Companies broaden their design emphasis to encompass end-to-end user experiences.” ”Companies realize that design infuses everything they do; it transforms the entire company.”
  19. 19. Everything around us are designed More or less Products Services Processes Organizations Strategies
  20. 20. “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones”
  21. 21. Navigating uncertainty Design Doing is Feasible Desirable Viable
  22. 22. INNOVATION LABSDESIGN CAPABILITIES
  23. 23. Design is a Innovation is just a possible
  24. 24. Where do I start?
  25. 25. ”All science, all business insight, everything of value in life, originates not with data, but with a brilliant hypothesis”
  26. 26. Nike story
  27. 27. Hypothesis card Topic We believe that… To verify that, we will… And measure… We are right if…
  28. 28. Strategy on demand
  29. 29. • Diagnosis • Guiding Policy • Coherent set of actions
  30. 30. Happens simultaneously and on demand Strategy Execution Hypothesis Hypothesis Hypothesis Hypothesis Hypothesis
  31. 31. Translate any strategy into a set of hypotheses that are actionable, driven by user needs and constantly measured through instant feedback.
  32. 32. Focus area
  33. 33. Focus area
  34. 34. Focus area
  35. 35. Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2
  36. 36. Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Remedy lane
  37. 37. Focus area Focus area Focus area Focus area Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Dynamic Roadmap
  38. 38. Strenghten Customer Centricity Advisory board Tool to customer feedback Checkin og retro med kunden Pitch board
  39. 39. Insights → Concept → LaunchHypothesis → MVP → Stage card
  40. 40. Concept Insights Launched MVP Hypothesis MVP Launched
  41. 41. Outcomes > Output
  42. 42. Output -> Outcome -> Impact
  43. 43. Outcome?
  44. 44. a change in behaviour that impacts business results
  45. 45. + Constantly measure outcomes
  46. 46. Customer perception Behavioural patterns Internal processes
  47. 47. Outcome template Topic Customer perception Behavioural patterns Internal processes Measure As is To be As is To be As is To be
  48. 48. Outcome template Topic Customer perception Behavioural patterns Internal processes Measure As is To be As is To be As is To be NPS: 10 NPS: > 40 Marathon time: 3 hours 12 minutes Marathon time: < 2 hours Production time: Two days Production time: < 8 hours Optimize athletes performance by making better soles and running shoes.
  49. 49. Employee centric
  50. 50. You will need to
  51. 51. #1 Strategizing and execution happens simultaneously.
  52. 52. #2 strategy hypotheses constant validation customer insights.
  53. 53. #3 Focus on value outcomes
  54. 54. #4 Educate design solve problems develop
  55. 55. #5 ”What is your strategy?” ”A dynamic set of hypotheses that are continously validated and changed through design doing.”
  56. 56. And measure… W e are right if… templates
  57. 57. Focus area Focus area Focus area Focus area Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Hypothesis 1 Hypothesis 3 Hypothesis 2 Focus area Hypothesis 1 Hypothesis 3 Hypothesis 2 Dynamic Roadmap
  58. 58. Hypothesis card Topic We believe that… To verify that, we will… And measure… We are right if…
  59. 59. Outcome template Topic Customer perception Behavioural patterns Internal processes Measure As is To be As is To be As is To be
  60. 60. Thank you

×