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Christopher McCann
@letterpress_se
16 October 2015
Design Thinking in 4 Simple
Steps that are Complicated
What do you know about Design Thinking ?
Can we use this in a business context ?
The story of Bob
Abductive

‘Guess’
Design Thinking
Understanding Problem Solution
Empathy Ideas Evaluation
Business Thinking
Problem Solut...
Abductive

‘Guess’
Design Thinking
Understanding Problem Solution
Empathy Ideas Evaluation
Business Thinking
SolutionProbl...
Empathy through Research
Framing the Problem
Generative Ideation
Prototyping & Validating
How
Empathy Through Research
Observe. Engage. Watch and Listen
Framing the Problem
Define the challenge
based on what you have learned about your user
Generative Ideation
Not about the ‘right’ idea,
but generating the broadest range of possibilities
Prototype & Validation
Build to test
Test to learn
No empathy before framing
Fear of failure
Will take too long
Emphasis on process
Complex ?
Isn’t this really just strategic thinking ?
Well, yes..
Bob
Act
Generative Ideation
Prototyping & Validating
Understanding
Empathy / Research
Framing Problem
Solution
‘Methods that are simple are
not always easy’
@drunkcod
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Design Thinking in 4 Simple Steps that are Complicated

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Published on

Lightning talked delivered at UX Open 2015.

Complexity of applying Design Thinking within a Product organisation

Published in: Design

Design Thinking in 4 Simple Steps that are Complicated

  1. 1. Christopher McCann @letterpress_se 16 October 2015 Design Thinking in 4 Simple Steps that are Complicated
  2. 2. What do you know about Design Thinking ? Can we use this in a business context ? The story of Bob
  3. 3. Abductive
 ‘Guess’ Design Thinking Understanding Problem Solution Empathy Ideas Evaluation Business Thinking Problem Solution
  4. 4. Abductive
 ‘Guess’ Design Thinking Understanding Problem Solution Empathy Ideas Evaluation Business Thinking SolutionProblem
  5. 5. Empathy through Research Framing the Problem Generative Ideation Prototyping & Validating How
  6. 6. Empathy Through Research Observe. Engage. Watch and Listen
  7. 7. Framing the Problem Define the challenge based on what you have learned about your user
  8. 8. Generative Ideation Not about the ‘right’ idea, but generating the broadest range of possibilities
  9. 9. Prototype & Validation Build to test Test to learn
  10. 10. No empathy before framing Fear of failure Will take too long Emphasis on process Complex ?
  11. 11. Isn’t this really just strategic thinking ? Well, yes.. Bob
  12. 12. Act Generative Ideation Prototyping & Validating Understanding Empathy / Research Framing Problem Solution
  13. 13. ‘Methods that are simple are not always easy’ @drunkcod

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