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Design Thinking in 4 Simple Steps that are Complicated

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Design Thinking in 4 Simple Steps that are Complicated

  1. 1. Christopher McCann @letterpress_se 16 October 2015 Design Thinking in 4 Simple Steps that are Complicated
  2. 2. What do you know about Design Thinking ? Can we use this in a business context ? The story of Bob
  3. 3. Abductive
 ‘Guess’ Design Thinking Understanding Problem Solution Empathy Ideas Evaluation Business Thinking Problem Solution
  4. 4. Abductive
 ‘Guess’ Design Thinking Understanding Problem Solution Empathy Ideas Evaluation Business Thinking SolutionProblem
  5. 5. Empathy through Research Framing the Problem Generative Ideation Prototyping & Validating How
  6. 6. Empathy Through Research Observe. Engage. Watch and Listen
  7. 7. Framing the Problem Define the challenge based on what you have learned about your user
  8. 8. Generative Ideation Not about the ‘right’ idea, but generating the broadest range of possibilities
  9. 9. Prototype & Validation Build to test Test to learn
  10. 10. No empathy before framing Fear of failure Will take too long Emphasis on process Complex ?
  11. 11. Isn’t this really just strategic thinking ? Well, yes.. Bob
  12. 12. Act Generative Ideation Prototyping & Validating Understanding Empathy / Research Framing Problem Solution
  13. 13. ‘Methods that are simple are not always easy’ @drunkcod

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