The document discusses developing and producing social games for web portals and social networks. The main objective is to have 50 million registered users. It discusses requirements for casual game portals and social networks. User motivations for community-based casual games with microtransactions are discussed. The development strategy is to launch games on portals like Pogo and social networks like Facebook. Forecasts predict large numbers of active users and revenue from these games and networks. Innovation involves distributing games through these casual and social gaming channels.

1. DEVELOPING and PRODUCING SOCIAL GAMES Web 2.0 Expo San Francisco April 22-25 2008 MISSION : CREATING EMOTIONS IN VIRTUAL WORLD Alexey Kostarev Head producer EXECUTIVE SUMMARY Main objective : 50 000 000 registered users of our products

2. MARKET New effective business models (micro transaction model) New effective ways of forming communities (community based products) REQUIREMENTS OF CASUAL GAME PORTALS REQUIREMENTS OF SOCIAL NETWORKS New meaningful, quality app`s USER’S MOTIVATIONS: GAME 2.0 COMMUNITY BASED, CASUAL GAMES with MICROTRANSACTION business model Customization Appearances, Accessories, Style, Color Schemes Teamwork Collaboration, Groups, Group Achievements Competition Challenging Others, Provocation, Domination Escapism Relax, Escape from RL, Avoid RL Problems Relationship Personal, Self-Disclosure, Find and Give Mechanics Numbers, Optimization, Templating, Analysis Discovery Exploration, Lore, Finding Hidden Things Socializing Casual Chat, Helping Others, Making Friends Advancement Progress, Power, Accumulation, Status Immersion Social Achievement

3. DEVELOPMENT STRATEGY Launching Casual game Portals Pogo, MSN, Bigfishgames, King.com Increasing Number of products Localization English, Spanish, Turkish, French Additional Services Avatars, gifts Launching Social networks Facebook, MySpace, Meebo, Bebo, Friendster DEVELOPMENT

4. FORECASTED AMOUNT OF ACTIVE USERS * Calculation basis for the size of the audience : Data is based on the actual number of users of our products on rambler.ru; the total audience of other resources is compared to the audience of rambler.ru; taking into account the risks, the collected data is decreased by 50% The data is collected by alexa.com. Apr–07 – Feb-08 shows the actual recorded number of users

5. REVENUE FORECAST * Basis for revenue calculations : - data is based on the actual revenue from the products on rambler.ru; revenue forecast in the social networks is calculated depending on the size of the audience of this portal; - taking into account the risks, the revenues are decreased by 50% The revenue forecasts are based on the current revenues from out products. Apr–07 – Feb-08 shows the recorded revenue

6. INNOVATION Distributing channels GAME 2.0 Casual Community based Micro transactions INNOVATION

7. COMPETITORS All Products $3 719 760 706 572 2 944 050 RA Ventures All Products $1 604 244 283 651 3 151 677 TripMonger, Inc. PuzzleBee Jigsaw Puzzles $3 316 338 149 873 6 570 133 TheBroth Naughty Gifts $4 393 864 124 197 7 259 450 AG Ventures Free Gifts $8 697 712 179 673 8 983 650 Zach Allia All Products $15 446 622 356 964 11 598 841 42 Friends All Products $17 913 534 487 045 15 307 300 Social Gaming Network All Products $35 713 133 457 461 18 429 449 Blake Commagere All Products $56 171 726 1 364 926 24 508 057 Zynga Gifts $206 017 197 2 329 210 69 854 382 Rock You competitor products Valuation Active users Users Company Name

8. CONTACTS ALEXEY KOSTAREV HEAD producer I-JET JSC E-mail: [email_address] E-mail: [email_address] TEL: +7-343-350-10-90 MOB: +7 -9 09 - 016 - 17 - 70 Company web site: http://i-jet.ru/en/news/