3. Vision, Clarity, & Confidence
Don’t shoot for the stars if you’re only trying
to get over the hedge.
4. Vision, Clarity, and Confidence
✘ INSPIRE the audience with your VISION
✘ ILLUSTRATE your VISION with CLARITY
✘ BUILD CONFIDENCE that you can realize your Vision
6. Know What You’re Building
✘ Research
✗ Have you done this before?
✗ Have you researched others who have?
✘ Budget Development Carefully
✗ No going back to “the well”
✗ Your reputation is on the line
✘ Budget Publishing Carefully
✗ Marketing & PR
✗ Distribution Costs
7. People will only “invest”
in your vision
AFTER YOU
have invested in it.
9. Campaign Planning
Research Similar Crowdfunding Projects
✘ What funding ranges worked?
✘ What reward prices worked?
✗ Graph the revenue per price point
✘ What reward items / content worked?
✘ What social missions worked?
✘ What social rewards worked?
10. Campaign Planning
Understanding Cost Of Goods
✘ Digital Distribution
✗ PC - Costs of fulfilment
✗ Mobile - Watch out for iOS costs
✘ Design and Sourcing
✗ Everything you do takes time away from your Game
✘ COG Challenges
✗ Low volume manufacturing = high unit costs
✗ More reward items = lower production per item
11. Three Horsemen of the
Crowdfunding Apocalypse
Picking, Packing, & Shipping
13. The Pitch
Vision, Clarity, & Confidence
✘ Hierarchy of Information
✗ Video
✗ Graphics
✗ Text
✗ FAQ
✘ Video should be Professional but PERSONAL
✗ Don’t overproduce it.
14. The Arc of a Campaign
This isn’t a sprint - it’s a Marathon
+ =
16. The First 48 Hours
You Must Open with a BANG
✘ You need to BUILD an audience BEFORE launching
✗ Go live where they live - they need to know you
✗ Share with them your vision beforehand
✗ Get them psyched to be there on day one
✘ You need to MARKET your Crowdfunding
✗ Use Social Media Missions to spread the word
✗ Network with other Crowdfunders, Press, & Platforms
17. The 26 Days of Hell
Keep the Energy UP
✘ Connect with the audience
✗ Answer questions - promptly
✗ Say thank you - personally
✗ Participate in the dialog - constantly
✘ Schedule exciting new updates - Regularly
✘ Create activities to keep the audience engaged
19. The Last 48 Hours
Amp UP the Energy
✘ Kickstarter’s 48 Hour Email
✘ Hold something EXCITING to be revealed
✘ Now it's a SPRINT - go to FULL COURT PRESS
20. The Costs of Crowdfunding
There is no such thing as FREE MONEY
+ =
21. The Costs of Crowdfunding
✘ Platform & Credit Card = 10%
✘ COGs & The Three Horsemen = 15 to 20%
✘ Community Management
✗ During Campaign
✗ During Development
✘ Taxes
✘ Early adopters Already Bought