1. Driving
brand
growth
through
passion
Derek
van
der
Vlugt
Amsterdam,
2011

2. Posi3oning
Claim
a
posi3on

3. Passioning
Share
a
passion

4. STRATEGY
Define
passion:
find
tangible
growth
opportuni=es
based
on
the
right
consumer
interests.
INNOVATION
Design
passion:
develop
relevant
value
proposi=ons
based
on
the
right
consumer
insights.
ACTIVATION
Align
passion:
create
an
effec=ve
pull
based
on
the
right
consumer
engagement.

5. Define
passion

6. Design
passion

7. Align
passion

8. Strategy
Innova3on
Ac3va3on
Why
Tangible
growth
Relevant
value
Effec=ve
opportuni=es
proposi=ons
pull
How
Define
passion
Design
passion
Align
passion
What
Discover
the
right
Discover
the
right
Discover
the
right
consumer
interest
consumer
insight
consumer
engagement

9. Linkedin.com/derekvandervlugt
TwiXer.com/derekvdvlugt
Passion
Cooker
BV
|
Jan
van
Eijckstraat
7
|
1077
LD
Amsterdam
|
+31
6
10
11
76
86