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How Knowledge Management and Big Data Multiply the Impact of CI

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How Knowledge Management and Big Data Multiply the Impact of CI

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How Knowledge Management and Big Data Multiply the Impact of CI

  1. 1. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How Knowledge Management and Big Data Multiply the Impact of CI A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 14 December 2016 ~ featuring ~ Scott Leeb Derek Johnson
  2. 2. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Scott Leeb Scott Leeb is the Engagement Director for the Iknow, LLC. Over the past 15 years, he has created, managed and grown the global business intelligence programs at four Fortune 500 companies (Prudential Retirement, The McGraw-Hill Companies, KPMG and Ingram Micro) and a leading international philanthropy (The Rockefeller Foundation). In 2011 he served as President of SCIP. He is currently on the faculty of the University of Johannesburg. Scott has spoken in Europe, Asia, Africa, Australia, North and South America on a wide range of topics including competitive intelligence, business intelligence, market intelligence, strategy and knowledge management. He began his career as a senior intelligence analyst for the US Army, specializing in East Asian political-military affairs. Scott holds MAs from The Australian National University and Columbia University, a BA from Yale University and a language certificate from Beijing University. Email: sleeb@iknow.us The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com.
  3. 3. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by α Use the Questions pane on your GoToWebinar control panel and all questions will be answered in the second half of the hour. α You are welcome to tweet any comments on Twitter where we are monitoring the hashtag #IntelCollab or eavesdrop via http://tweetchat.com/room/IntelCollab α Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab α To view the recording and download the PPT file, please register for a trial membership at http://IntelCollab.com Questions, Commentary & Content
  4. 4. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. Golden Age of Competitive Intelligence
  5. 5. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. Agenda  What is Big Data and why is it important  Role of knowledge management in Big Data  Critical Role of the competitive intelligence (CI) function  How to position the CI function for greater success
  6. 6. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. A Definition(s)  Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.  Big data is an evolving term that describes any voluminous amount of structured, semi-structured and unstructured data that has the potential to be mined for information.  Big data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis.  Big data is a buzzword meaning a massive volume of both structured and unstructured data that is so large it is difficult to process using traditional database and software techniques. What is Big Data
  7. 7. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. What is Big Data Perhaps it is defined by statistics  Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet  More data has been created in the past two years than in the entire previous history of the human race.  50 million tweets per day (Twitter), 20 hours of video uploaded every minute (YouTube) and 2.9 million emails sent every second At the moment, less than 0.5% of all data is ever analyzed and used
  8. 8. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by What is Big Data Perhaps it is defined by dimensions Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute.
  9. 9. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. Big Data @ Work
  10. 10. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. Key Benefits of Big Data Big Data enables organizations to leverage both conventional and unconventional data points (such as unstructured text) - information that was previously ignored because there was no reasonable way to process it. The result is: 1. New decision making 2. Better decision making 3. New products and services
  11. 11. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Knowledge Management Optimizes Big Data Integrate and organize big data Knowledge Management helps organizations derive greater value from Big Data Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute.
  12. 12. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. Knowledge Management Optimizes Big Data  Provides efficient classification tools to augment human tagging  Sheer volume of data requires and organization schema  Enhances findability and navigation  Data validation Taxonomy and Metadata
  13. 13. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. Putting the Pieces Together Competitive Intelligence serves a critical role in “Sense making” of Big Data BIG DATA KM CI
  14. 14. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. How Do We Ride the Big Data Wave?
  15. 15. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. Best Practices for “Riding the Wave”  Promote data discipline  Increase vigilance  Expand our skill set  Encourage outreach  Think differently Five essential activities for success:
  16. 16. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. Promote Data Discipline Bad Data Data Management System Bad Decisions Right Data Data Management System Good Decisions At the core of Big Data is right data
  17. 17. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2014 by Iknow LLC. Company confidential materials. Do not copy or distribute. Increase Vigilance : Need to constantly monitor the technological landscape for tools that address the many dimensions of big data:  Sources (traditional/non-traditional; primary/secondary)  Tools (visualization, predictive analytics, reporting, NLP)  Computational capabilities (exascale computing)  Modelling techniques (schema creation, semantic metadata) Organizations need to dedicate resources to monitor and respond to the changing environment
  18. 18. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. Big Data Landscape
  19. 19. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. Expand Our Skill Set : Solving big data problems requires people with new skill sets:
  20. 20. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Develop the Right Skills Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. CI professionals have many of these skill sets: The Intelligence Cycle  Metrics and measurement  Software savvy  Sensitivity analysis Dissemination Collection Planning and Directions Analysis and Production KITs Intelligence Users and Decision Makers Information Storage and Processing  Data warehousing  OLAP  ETL  Multi source  Coding/programming  Data cleansing  Media savvy  Multi platform  Culturally sensitive  Linguistics  Statistics  Data mining
  21. 21. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Encourage Outreach Leveraging data often means working across functions like IT, engineering, finance, research and development President Strategy Market Research Business Intelligence Engineering NPD Central Lab Information Technology Hardware Software Finance Purchasing Risk Management R&D Research Design Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute.
  22. 22. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. Think Differently People need to change their mindset to take advantage of Big Data opportunities:  Questions raised  Patterns uncovered  Correlations observed  Insights gained  Problems solved
  23. 23. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2016 by Iknow LLC. Company confidential materials. Do not copy or distribute. Best Practices for “Riding the Wave”  Promote data discipline  Increase vigilance  Expand our skill set  Encourage outreach  Think differently Five essential activities for success:
  24. 24. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright © 2014 by Iknow LLC. Company confidential materials. Do not copy or distribute. Questions
  25. 25. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Thank you! Now how about a little Q&A? Email: sleeb@iknow.us Web: www.iknow.us The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com. See you next time!

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