How Intelligence Skills Transfer Between Government and Business

The Intelligence Collaborative
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How Intelligence Skills Transfer
Between Government and
Business
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 4 March 2015
~ featuring ~
Joe Goldberg Derek Johnson

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Joe Goldberg
Joe Goldberg has over 25 years of experience in intelligence, political risk,
crisis management, public and corporate strategy, communications and
media research. Previously, he was Senior Director, Intelligence in Motorola’s
Corporate Strategy Office where he was responsible for worldwide
intelligence processes, competitive analysis and collection. Prior to joining
Motorola, he worked for the U.S. Government for eight years where he was
involved in all facets of information collection and political analysis.
Joe is a past President of SCIP’s Board of Directors, a SCIP Fellow (2006), and
in 2013 was presented the association’s highest honor – the Meritorious
Award. He has a BA in Political Science, and Communications and Theater
Arts from the University of Iowa, and a Masters of Arts degree from Iowa in
Communications.
Email: joe@jeggroup.com
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!

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Questions, Commentary & Content

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Agenda
• Understand the similarities and differences in
how intelligence is practiced between the two
realms
• Outline and plan your professional development
to optimize career results
• Q&A and Discussion

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These are generalizations

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The Intelligence Cycle: The intelligence cycle is the process of developing
raw information into finished intelligence for policymakers to use in decision-
making and action. There are five steps which constitute the intelligence cycle.
SOUND FAMILIAR? SOURCE: CIA.GOV

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Vision
_______ information, insights, and actions consistently provide tactical and strategic
advantage for ____________.
Mission
Preempt threats and further ______________objectives by collecting intelligence that
matters, producing objective all-source analysis…as directed by ________.
Ethos
_____________is guided by a professional ethos…abiding principles, core values, and
highest aspirations. ______ ethos has many dimensions, including: Service. Integrity.
Excellence. Courage. Teamwork. Stewardship.
Key Challenges
Close intelligence gaps with collection and analysis; give customers decision-making
advantage; Leverage technological advances; Attract, develop, and retain talent; manage
resources.
Similarities: Vision, Mission, Ethos, Challenges
(fill in the blank)

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Difference: Size matters
• $50B DNI 2015 budget (non-
military)
• Some 1,271 government
organizations have programs related
to counterterrorism, homeland
security, and counterintelligence*
• Analysts publish 50,000 intelligence
reports each year*
*Dana Priest and William M Arkin (19 July 2010). "A hidden world, growing beyond control". The Washington Post.

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Recommendations
Data
Collection
Intel
Processing
Analysis
/Predictions
Many
Few
Difference:
Function of the
individual

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Wisdom
Many
Few
Data
Collection
Intel
Processing
Analysis
/Predictions
Recommendations
Difference:
Function of the
individual

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What really differentiates intel
programs?
THE PERSON DOING
THE JOB
If the individual’s skills are
no good, the intel product
is probably no good.

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Competencies
Personal
Traits
Functional
Expertise
Competencies:
Characteristics of an individual
that are important for
effectively performing one’s job.
Functional Expertise:
Attributes that can make
the greatest difference in
performance and are
critical for predicting
intelligence
effectiveness.
Personal Traits:
Fundamental traits that
delineate the knowledge,
skills, abilities, experience,
and characteristics that
define intelligence
performance.
What makes an
intelligence
officer?

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Communicating
Teaming
Collaboration
Organizational
knowledge
Abilities
Target Knowledge
Intelligence
Community
Plans and policy
Customers
Analytic Resource
Knowledge
Critical Thinking
Literacy
Computer Literacy
Foreign Language
Research
Information Gathering and
Manipulation
Project/Process
Management
Skills
David Moore and Lisa Krizan, Department of Defense: “Core
Competencies for Intelligence Analysis.” 2002
Sharing many of the
same core
competencies

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ExpertiseConceptual
Understanding
Experience
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Data Collection Techniques
Human Collection Techniques
Understanding BI Processes
Relationship Building
Tradeshow Collection
Technology Knowledge
External Business Environment
Competitors
Internal Organization
Marketing Knowledge
BI Information Systems
Surveying/Benchmarking
Project Management
Written Skills
Verbal Skills
Internal Business Knowledge
BI Training
Negotiation Skills
Analytical Skills
Function
Self-Analysis: What are you good at? What do you like to do?
Functional Expertise Traits

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Communicating
Teaming
Collaboration
Organizational knowledge Abilities
Insatiably Curious
Intuition
Self-Motivated
Ethical
Observant
Fighting spirit
Obsessed (fruitfully)
Takes outsiders viewpoint
Makes creative connections
Objectivity
Sense of humor
Sense of wonder
Concentrates intensely
Questions convention
Personal Traits
Target Knowledge
Intelligence Community
Plans and policy
Customers
Analytic Resource
Knowledge
Critical Thinking
Literacy
Computer Literacy
Foreign Language
Research
Information Gathering and
Manipulation
Project/Process ManagementSkills
David Moore and Lisa Krizan, Department of Defense: “Core
Competencies for Intelligence Analysis.” 2002
Adding Personal
Traits

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Common Sense
Instincts
Senses
Knowledge
Intuition Data
Where characteristics intersect
Education
Facts
Experience
Analysis

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• Have a concerted effort to understand changes in
the industry landscape, competition, and their
impact
• Use intuition to see beyond the current landscape,
issue, or data point
• Developing access and credibility
• Be persistent
• Continually develop source networks
• Challenge the status quo
• Proactively tee up the issues before clients know it
is an issue
Framing our value and skills
“Constructively Annoying”

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Thank you! Now how about a
little Q&A?
Email: joe@jeggroup.com
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!

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