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How Not to Run a War Game – Lessons Learned from an Industry Vet

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How Not to Run a War Game – Lessons Learned from an Industry Vet

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How Not to Run a War Game – Lessons Learned from an Industry Vet

  1. 1. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How Not to Run a War Game A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 26 October 2016 ~ featuring ~ Alysse Nockels Michel Bernaiche
  2. 2. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Alysse is a Principal Engineer and Director of Competitive Intelligence at Intel Security with 15+ years of experience working in information technology. Previously, Alysse was a security engineer at Lockheed Martin where she designed shipboard networks and facilitated Navy security accreditation. She transitioned into CI and was responsible for forecasting competitor proposal strategies and deriving bid prices for multi-billion dollar competitive government contracts. Alysse has a master's and bachelor's degree in IT, held speaker and thought leader roles at numerous CI conferences, earned CIP-II certification, served on the SCIP Board of Directors, and is Pragmatic Marketing certified. She resides in Prescott, Wisconsin and is an avid Packers fan! Email: alysse.nockels@intel.com The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com. Alysse Nockels
  3. 3. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by α Use the Questions pane on your GoToWebinar control panel and all questions will be answered in the second half of the hour. α You are welcome to tweet any comments on Twitter where we are monitoring the hashtag #IntelCollab or eavesdrop via http://tweetchat.com/room/IntelCollab α Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab α To view the recording and download the PPT file, please register for a trial membership at http://IntelCollab.com Questions, Commentary & Content
  4. 4. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  5. 5. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by So, What Exactly is a War Game? ► War Game 101: ► A war game is a simulation of moves and countermoves within a given market. It is a tool used to try out potential strategies, pressure test the market, and predict competitor action. ► Participants are divided into teams: ► Each team immerses themselves into their assignment throughout the entire game ► The Market Team throws out scenarios to see how each team reacts ► After the game, you create a comprehensive After Action Report (AAR) to document the game’s findings Competitor 1 Competitor 2 Competitor 3 Competitor 4 Home Team Market Team Represent their companies and build strategies given the timeframe and conditions set by the market team Represents your company Represents external critics and acts as the judge and jury during the game. ► Proceed with Caution… ► A war game can make or break your career: ► When done well, opens doors for new opportunities ► But done poorly, don’t ever expect to run another one
  6. 6. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by A Little Background for Context ► Intel Security’s competitive landscape is a mess ► Hundreds of competitors, ankle biters everywhere… ► This didn’t happen overnight ► Took 7 years to convince management they needed it ► First ever business unit war game ► Equate that to ‘a ridiculous amount of work’ ► Short turnaround time ► Needed to pull this together for an upcoming strategy meeting ► Hired Aurora WDC to help ► Knew we needed professional assistance
  7. 7. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by A Few Pop Culture References… ►Since this is a ‘what not to do’ presentation, why not tie it to movies that also showcase what not to do:
  8. 8. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How Not to Run a War Game Making the Case Do it by yourself Use it as a ‘team-building’ exercise Give up at the first ‘no’ Invest in a consultant Scope it for actionability & ROI This takes patience!
  9. 9. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How Not to Run a War Game Preparing for the Game Allocate a few weeks to prep Let anyone play the game Rely on the sponsor for guidance More like 2+ months! Teams are everything Take charge and own this
  10. 10. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How Not to Run a War Game Running the Game Have a strict game plan Go easy on the ‘home team’ Put the sponsor on the market team Let it play naturally Brutal honesty works the best Put ‘em on the home team
  11. 11. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How Not to Run a War Game Summarizing Results Quick delivery over quality File the AAR in a drawer Get frustrated if no actions are taken It’s all about the details Share broadly Persistently remind people of the results
  12. 12. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How Not to Run a War Game Making the Case Do it by yourself Hide the true costs Give up at first ‘no’ Preparing for the Game Allocate a few weeks to prep Let anyone play the game Rely on sponsor for guidance Running the Game Manipulate game results Be nice to the teams Put the sponsor on the market team Summarizing Results Quick delivery over quality Cut-&-Paste team results Distribute only to game participants Invest in a consultant Scope it for actionability & ROI This takes patience! More like 2+ months! Teams are everything Take charge and own this Let it play naturally Brutal honesty works the best Put ‘em on the home team It’s all about the details Share broadly Persistently remind people of the results Summary: How to Properly Run a War Game
  13. 13. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Thank you! Now how about a little Q&A? Email: alysse.nockels@intel.com The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com. See you next time!

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