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How to Maximize the Role of Insights Throughout the Product Lifecycle

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How to Maximize the Role of Insights Throughout the Product Lifecycle

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  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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How to Maximize the Role of Insights Throughout the Product Lifecycle

  1. 1. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How to Maximize the Role of Insights Throughout the Product Lifecycle A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 14 September 2016 ~ featuring ~ Jason Voiovich Derek Johnson Thank you! Now how about a little Q&A? Email: Jason.Voiovich@LogicPD.com Web: www.LogicPD.com
  2. 2. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Jason Voiovich Jason Voiovich is Chief Customer Officer at Logic PD, a product lifecycle management services firm that helps market-leading organizations launch and manage their next generation of products. As Logic PD’s CCO, Jason is responsible for maximizing strategic account acquisition, retention and profitability. He leads the engagement of all new business within Logic PD including the research, communications, account management and proposals teams. Jason has more than 20 years of experience in marketing intelligence and research, specializing in competitive intelligence, new venture strategy, brand valuation and business modeling. Prior to joining Logic PD in 2012, Jason founded Ecra Creative Group, a Minneapolis-based marketing intelligence and brand development agency where he led account management and strategy. Jason received his B.S. in Communications from the University of Wisconsin, Eau Claire, his M.A. in Strategic Communications from the University of Minnesota, and Executive Education in data analytics at the Massachusetts Institute of Technology. Email: Jason.Voiovich@LogicPD.com The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com. Powered by Now how about a little Q&A? Email: Jason.Voiovich@LogicPD.com Web: www.LogicPD.com Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and d dedicated to exploring how to apply intelligence methods to solve real-world business problems. ree 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC roraWDC.com. See you next time!
  3. 3. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by α Use the Questions pane on your GoToWebinar control panel and all questions will be answered in the second half of the hour. α You are welcome to tweet any comments on Twitter where we are monitoring the hashtag #IntelCollab or eavesdrop via http://tweetchat.com/room/IntelCollab α Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab α To view the recording and download the PPT file, please register for a trial membership at http://IntelCollab.com Questions, Commentary & Content
  4. 4. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by 75% of products never reach the market.
  5. 5. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Of those that do… 9 out of 10 fail to deliver a return on investment.
  6. 6. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by You have better odds spinning the roulette wheel in Las Vegas than launching a successful product.
  7. 7. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Insights?
  8. 8. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by or Obligations?
  9. 9. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Language barriers?
  10. 10. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Culture has the gun.
  11. 11. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by 11 How to lose a market in 90 days.
  12. 12. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright 2016 Logic PD, Inc. All Rights Reserved. Confidential. Three major phases of Product Lifecycle Management
  13. 13. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright 2016 Logic PD, Inc. All Rights Reserved. Confidential. PLM risk vs. return
  14. 14. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright 2016 Logic PD, Inc. All Rights Reserved. Confidential. J&J and its competitors circa 2005
  15. 15. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright 2016 Logic PD, Inc. All Rights Reserved. Confidential. PLM: It’s the culture, stupid.
  16. 16. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Why didn’t anyone listen? Practical examples of how competitive intelligence can positively impact each phase of the product lifecycle.
  17. 17. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  18. 18. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  19. 19. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  20. 20. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright 2016 Logic PD, Inc. All Rights Reserved. Confidential. ROADMAPPING DEVELOPMENT FULFILLMENT Outcome Viable concept Realized product Profitable product Mindset Innovation, creativity, testing, lean, agile Problem solving, details, tradeoffs, timeline and budget constraints Exploitation, refinement and expansion Timing 10% 10% 80% Stakeholders R&D, Product Management, Intellectual Property, Executive Management Engineering, Product Management, Production, Regulatory Affairs, Quality Manufacturing/Production, Quality Control, Sales, Finance TACTICAL LEVEL What are competitors doing now? Buy samples, tear-downs, HUMINT, user interviews, regulatory submissions, patent submissions Regular updates during development (competitors are not standing still) Response to product, keep CI interesting and top of mind CONSULTANT LEVEL What will competitors do in the future? Curating published roadmaps. Creating “unpublished” roadmaps based on multiple sources. Tradeoff analysis (resolve conflicts) Competitive positioning of incremental feature improvements INVESTOR LEVEL How can you change the rules of the game? Build versus buy / comparative analysis techniques Naysayer (sunk cost fallacy avoidance), kill criteria Reframe the competitive field, scanning for disruptive competition Intelligence Outcomes by PLM Phase
  21. 21. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Copyright 2016 Logic PD, Inc. All Rights Reserved. Confidential. On any given Sunday, the Green Bay Packers know more about their next opponent than most business stakeholders know about their own company’s products. CI can help.
  22. 22. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Thank you! Now how about a little Q&A? Email: Jason.Voiovich@LogicPD.com Web: www.LogicPD.com The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com. See you next time! The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Thank you! Now how about a little Q&A? Email: Jason.Voiovich@LogicPD.com Web: www.LogicPD.com The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems. Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora WDC at http://AuroraWDC.com. See you next time!

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