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How to Build a Social Learning Community for Analytics and Insights Professionals

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How to Build a Social Learning Community for Analytics and Insights Professionals

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How to Build a Social Learning Community for Analytics and Insights Professionals

  1. 1. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by How to Build a Social Learning Community for Analytics and Insights Professionals A Complimentary Webinar from Aurora WDC 12:00 Noon Eastern /// Wednesday 3 February 2016 ~ featuring ~ Michel BernaicheDr. Craig FleisherDerek JohnsonArik Johnson
  2. 2. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by α Use the Questions pane on your GoToWebinar control panel and all questions will be answered in the second half of the hour. α You are welcome to tweet any comments on Twitter where we are monitoring the hashtag #IntelCollab or eavesdrop via http://tweetchat.com/room/IntelCollab α Slides will be available after the webinar for embedding and sharing via http://slideshare.net/IntelCollab α To view the recording and download the PPT file, please register for a trial membership at http://IntelCollab.com. Questions, Commentary & Content
  3. 3. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Aurora WDC Historical Context Prospective Future Understand Uncertainties Blind Spots and GAPs Aurora WDC Subject-Matter Expertise & Experience Enables Planning to Outthink/Outcompete Competitors Acquire A Clear Contemporary View of the Current Market Plan Prediction of a Future State Historical Context + Contemporary View = Forecast of Trends for the Future Clear Historical Context of the Past Understanding Today (and 1-3 Years Forward) Current Macro and Micro View of the Competitive Environment
  4. 4. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Q: What is a “Social Learning Community” and why build one anyway? A: Because it’s the most effective, efficient means to counter the blissful ignorance that too often plagues strategy, is perpetuated by bad intelligence and, all too often, leads to failure. New Initiatives Should Begin with Questions
  5. 5. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Competitive Intelligence Analysis Failure: Diagnosing Individual Level Causes and Implementing Organisational Level Remedies by Fleisher & Wright Abstract: It is anticipated that any Competitive Intelligence (CI) professional would want to perform the analysis task and execute their responsibilities successfully over time. Such competencies would normally come with added experience on the job, as should the ability to reduce the risk of failure by diagnosing potential pitfalls. This paper presents: (a) a unique four-level hierarchical model of analysis failure; (b) identification of common causes of failure at the individual level; (c) 10 key continua of CI analysis skills which we believe an analyst has to master to become competent in their work; and (d) guiding principles for an enlightened firm to follow if they wish to discharge their organisational level responsibility of reducing the potential for analysis failure. We believe that the issues raised in this paper are of significance and should ultimately contribute towards creating a more successful analysis function. This can only be of benefit to educators, practitioners and others who rely on skillful CI output to inform their decision making. Journal of Strategic Marketing Volume 18, Issue 7, 2010 Special Issue: Competitive Intelligence, Analysis & Strategy
  6. 6. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  7. 7. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Strategy should be a Response to Intelligence Not the other way around… What, exactly, IS “strategy”?
  8. 8. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  9. 9. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  10. 10. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  11. 11. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  12. 12. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by 75 Webinars 100+ Provocateurs Recordings @ IntelCollab.com
  13. 13. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  14. 14. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by 14 Bi-Weekly Webinars
  15. 15. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by RECONVERGE Network Subscription Levels and Benefits Anyone can attend the bi-weekly webinars (free) and the national & local meetings (with paid meeting fee) as well as get access to partial content surrounding all Insight Circle and Intelligence Leadership Symposium events (past, present, and future).
  16. 16. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Metro Insight Circles: Purpose, Vision and Goals 16  Purpose: Provide an organized means for local Insight and Intelligence Professionals to network on a convenient, regular basis to share their interests, ideas and solutions about solving their organization’s problems.  Vision: To develop dynamic, thriving, locally-affiliated in-person and social learning (electronic) communities that are valuable to insight professionals at all stages of their careers.  Goals: In developing the Boston Insight Circle, we hope to: 1. Provide each metropolitan area insight practitioners a convenient membership option that is viewed as valuable and unique to their area(s) of expertise and interests. 2. Develop programming that can be both local in delivered scope yet national or international in terms of importance to solving the members’ organizational problems. 3. Deliver proprietary and uniquely valuable content, this will be both digital and mobile-friendly as well as network-developed over time. Accessible only to Insight Circle members. Members of one circle will also have full and unfettered access to the content developed by other circles, but those outside the circles can only get a “sneak peek”. 4. Deliver a forward looking and consistent schedule of activities. Quarterly meetings and access to a larger, annual (Reconverge:G2) meeting held each year in one of the Insight Circle cities. Circle members get a discount on the Annual Intelligence Symposium fee. 5. Provide use of Aurora’s RECONVERGE.net network for technology support as a means to empowering social learning and regular interaction for Insight Circle members. 16
  17. 17. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  18. 18. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by RECONVERGE:G2 Symposia Minneapolis April 2013 Indianapolis October 2013 Austin April 2014 Chief Intelligence Officer
  19. 19. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Madison 2015
  20. 20. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Why?
  21. 21. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  22. 22. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by22 Dr. Craig S. Fleisher
  23. 23. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  24. 24. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  25. 25. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  26. 26. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Courses and lessons are designed to be just as interactive and engaging on mobile devices as they are on the desktop. You can complete quizzes and redeem badges for achieving lesson milestones in each course.
  27. 27. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by
  28. 28. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by JP Ratajczak Designing, Implementing and Optimizing Intelligence Systems Priorities & Topics  Building Taxonomy  Data Collection Planning  Dashboards  Adding Content  Structuring Queries  Monitoring  Newsletter Creation  Menu System / Templates  Widgets / Integrations  Search Functionality  Alerts  Groups  Permissions/Access Rights  Visualizations  System Settings Courses & Lessons  How to develop a taxonomy that represents your work universe  How to make all your existing subscriptions accessible in one place  How to create compelling visual dashboards  How to become an information management pro with searching and filtering  How to include analysis to make Newsletters more compelling
  29. 29. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by Trends 2015  Augmented Reality  Connected Health  Digital Disruption  Disruptive Technology in Research  Integrated Business Model  Payers – Cost, Effectiveness, Evidence  Personalized/Precision Medicine  Power of the Patient – Consumerism  R&D Crowdsourcing  Specialty Pharma Trends 2016 (P)  21st. Century Cures Act  ACA and New Health Economics  Analytics-Driven Marketing  M&A As The New R&D  New Entrants - Healthcare Disrupters  Patient/Caregiver Empowerment  Personalized/Precision Medicine  Regulatory Approval Process  Reputation Management  Smart Medical Technologies  Year of The Brain Carl Derenfeld Top Healthcare & Life Science Ecosystem Trends for Decision Support
  30. 30. The Intelligence Collaborative http://IntelCollab.com #IntelCollab Powered by

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