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Environmental
Sustainability in
Cybersecurity
CSOs Driving
Green Ini a ves
Empowering Dreams
Ali Alamri's
Contribution to the Growth of Saudi Entertainment
CSOS
The 10 Most
Successful
Redefining
Success in
2023
CSOs at the Forefront
of Rapid Response
Strategies
Incident Response
Evolu on
VOL-12| ISSUE-02 | 2023
Ali Alamri
Chief Strategy
Officer
Innovation,
Resilienceand
Success
Trainskill.
n an era dominated by technological advancements, the
Irole of Chief Security Officers (CSOs) is undergoing a
profound transformation. As organizations grapple
with an ever-evolving landscape of security threats, CSOs
are at the forefront, steering their companies through the
challenges of the digital age.
From traditional physical security concerns to the intricate
realm of cybersecurity, CSOs are now tasked with
safeguarding not only tangible assets but also intangible
ones, such as sensitive data and intellectual property. The
integration of threat intelligence, incident response
planning, and collaboration with external partners emerges
as key pillars in their cybersecurity arsenal. Moreover, the
article sheds light on the imperative for CSOs to strike a
delicate balance between security and innovation,
acknowledging the need for agility in an environment of
rapid technological advancements.
CSOs play a crucial role in ensuring compliance with
evolving laws and regulations related to data protection and
privacy. They bear the responsibility of developing and
implementing strategies that not only adhere to legal
requirements but also align with the organization's broader
objectives. Physical security is also under their purview,
with CSOs overseeing measures such as access controls,
surveillance systems, and emergency response plans to
ensure a holistic approach to safeguarding the organization.
In times of crisis, CSOs emerge as key figures in incident
response. They lead efforts to minimize the impact of
security breaches, investigate root causes, and implement
measures to prevent similar incidents in the future. Their
position often involves reporting directly to the executive
team or board of directors, underscoring the elevated
importance of security within the organizational hierarchy.
CSOs contribute significantly to brand protection by
implementing preventive measures and effectively
communicating the organization's commitment to security.
They also play a pivotal role in managing third-party risks,
especially as businesses increasingly rely on external
vendors and service providers. Staying abreast of
technological advancements, CSOs collaborate with IT
teams to integrate cutting-edge security solutions into the
organization's infrastructure.
In the dynamic and challenging world of digital threats,
these leaders are at the forefront, orchestrating strategies to
safeguard organizations from potential risks. In the latest
issue of Insights Success, we bring you a comprehensive
look at "The 10 Most Successful CSOs Redefining
Success in 2023." These CSOs are not only guardians of
digital assets but architects of a secure future.
Flip through the pages and have a delightful read!
Contents
08
CSOs Driving Green Initiatives
Environmental Sustainability in Cybersecurity
22
A r t i c l e s
Incident Response Evolution
CSOs at the Forefront of Rapid Response Strategies
26
Empowering Dreams
Ali Alamri's
Contribution to the Growth of
Saudi Entertainment
The Chris Colter Story 16
C X O
Estrada Group
Crafting Sustainability and Excellence
in Niche Industrial Ventures
20
sales@insightssuccess.com
Merry D'Souza
David King
Bruno Alves, Damian Mathew Joe Adams
Bruno Alves Luke A.
Simon, Tom
Jacob Smile
Irvin Wilson Dominique T.
Steve Rodrigues Frank Adams
November, 2023
Editor-in-Chief
Senior Sales Managers Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Deputy Editor Executive Editor Assistant Editors
Visualizer Art & Design Director Associate Designer
Sales Executives
Business Development Executives
SME-SMO Executive
Circulation Manager
Robert Brown Stella Andrew David Stokes
Angela Ruskin
Henry Thomson
Rosy Scott
Jenny Fernandes Lusy Jameson
Copyright © 2023 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
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Reprint rights remain solely with Insights Success.
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Brief
Featuring Company
With a proven track record in strategic planning and execution,
Abubakr plays a pivotal role in shaping and implementing the
hospital's overarching business strategy.
Royale Hayat Hospital
royalehayat.com
Abubakr Elmardi
Chief Strategy Officer
With over 18 years of profound experience straddling both the
public and private sectors, Ali stands as a beacon of leadership
and expertise.
General Entertainment
Authority - GEA
gea.gov.sa
Ali Alamri
Chief Strategy Officer
Colter led the creation of the industry’s first remote program,
the Iso Internship. Instead of seeing the lockdown as a barrier
to hosting interns, Initiative increased their intake three-fold.
Initiative
initiative.com
Chris Colter
Chief Strategy &
Product Officer
With a wealth of experience and expertise, Ghassan contributes
significantly to the strategic direction and growth of Cruise
Saudi's initiatives in the cruise tourism sector.
Cruise Saudi
sapphirehms.com
Ghassan Khan
Chief Strategy Officer
Joel Swearingen's dedication to excellence and strategic
acumen position him as a key driver of Arabius' success,
contributing to the company's growth and prominence.
Arabius
kinncenter.com
Joel Swearingen
Chief Strategy Officer
With a rich background in the field, Kamil contributes
significantly to Zain's strategic direction, operations, and
technological advancements.
Zain
zain.com
Kamil Hilali
Chief Strategy Officer
With a wealth of experience in security management, Nabil
plays a crucial role in safeguarding Zawaya's assets, employees
and ensuring the integrity of its operations.
Zawaya
zawaya.me
Nabil Alyacoub
Chief Strategy Officer
With a robust background in security management, Nawaf
plays a critical role in ensuring the safety and integrity of
Boubyan Bank's operations and sensitive information.
Boubyan
boubyan.com
Nawaf Arhamah
Chief Strategy Officer
Pol's role underscores the critical need for a forward-looking
strategy in an era where innovation and adaptability are
paramount.
Tecnocut
tecnocut.com
Pol Estrada
Chief Strategy Officer
Wael plays a crucial part in ensuring the security and resilience
of Agility's operations on a global scale.
Agility
agility.com
Wael Khalifa
Chief Strategy Officer
Ali Alamri
Chief Strategy Officer
Cover
S t o r y
Empowering Dreams
Ali Alamri's
Contribution to the Growth of
Saudi Entertainment
A good strategic
plan must be like a compass,
guiding organizations through
changing winds with flexibility
and resilience.
seasoned expert, Ali Alamri is renowned for his
Aability to drive strategic innovation, making him a
name synonymous with excellence in the domains
of business strategy, development and investment
stimulation. With over 18 years of profound experience
straddling both the public and private sectors, Ali stands as
a beacon of leadership and expertise.
A landscape where challenges are opportunities waiting to
be harnessed, where every decision holds the power to
transform the trajectory of a business. It is in this dynamic
arena that Ali's expertise shines brightly. Armed with an
MBA degree with Merit from Manchester Business School,
he possesses a unique blend of academic brilliance and
practical acumen.
What sets Ali apart is not just his extensive knowledge but
also his certifications, including being a Certified Balanced
Scorecard Professional, PMP Certified and an ISO
9001&27001 Lead Auditor. His multifaceted skill set
encompasses strategy formulation, execution and
organizational excellence, making him a stalwart in the
industry.
Beyond his corporate roles, Ali extends his expertise as a
consultant, guiding businesses in navigating complex
domains. He is involved in different roles as a mentor,
nurturing entrepreneurs and SMEs, ensuring their growth
aligns seamlessly with market demands.
Let’s explore the intricate world of business where Ali is a
catalyst for transformative change and a driving force in the
realm of strategic brilliance!
The Road Less Traveled
In the vast expanse of over two decades, Ali has carved a
remarkable niche for himself in the realm of strategic
planning. His expertise spans the diverse landscapes of
government entities and private corporations. Amidst the
rapid transformation that defines Saudi Arabia's journey
towards Vision 2030, Ali faces the daunting challenge of
navigating nascent sectors through profound strategic shifts
within tight timelines. In his own words, "Transforming
entities under the ambitious Vision 2030 is no walk in the
park."
Private enterprises are driven by profit motives and present
a different set of challenges. Leaders must navigate the
intricate web of market opportunities, threats and internal
capabilities. Ali's journey has been a tale of overcoming
these hurdles and more, crafting meticulous strategic plans
that empower organizations to fulfill their mandates and
flourish. As he puts it, "Every challenge is an opportunity to
grow, both for the organization and its people."
One of Ali's recent triumphs lies in striking a delicate
balance—facilitating investor journeys to expand market
reach while ensuring stringent governance and regulations
for robust governmental oversight. He elaborates,
"Achieving this equilibrium is crucial as it fosters a thriving
business environment while upholding regulatory
integrity."
Ali's vast experience encompasses the establishment of
pivotal divisions such as strategy management offices,
project management offices and Organizational Excellence
frameworks. These endeavors come with their own set of
challenges, from managing stakeholder expectations to
deftly navigating internal politics. According to him,
"Building these foundations demands not just strategic
acumen but also a keen understanding of human
dynamics."
Yet, the landscape of strategic leadership is ever-shifting.
The ecosystem evolves, players multiply and
transformations abound. For Ali, this dynamic environment
adds layers of complexity to his role. He emphasizes the
importance of adaptability, saying, "A good strategic plan
must be like a compass, guiding organizations through
changing winds with flexibility and resilience."
Ali's journey through diverse sectors from the Capital
Market (Semi-Government) to the Private Banking sector,
During my journey, I
had to overcome all of these
challenges and more in order to
draw up proper strategic plans
for the organizations to deliver
upon their mandates and grow
further.
The 10 Most Successful CSOs Redefining Success in 2023
and from the Government's SME Authority to the
formidable GEA (Government) reflects his versatility and
depth of experience.
Each step in this journey has honed his skills and broadened
his perspective. As he continues to shape strategies, Ali
remains committed to navigating the intricate mosaic of
challenges, armed with wisdom, determination and a vision
for the future.
The Market Maven
With over 15 years immersed in the private sector, Ali
brings a wealth of invaluable experience to the table. His
journey in the corporate has bestowed upon him a profound
understanding of the intricacies of business dynamics. As
he reflects, "That experience became very handy, it's the
foundation on which I build innovative services and
initiatives."
What sets Ali apart is his unique ability to bridge the gap
between private enterprise and strategic planning. His
expertise in strategic execution and business development
proves instrumental in propelling the growth of this niche
market and nascent sector. In his own words, "I use my
combined knowledge to bring bigger value, it's about
making strategic moves that not only support but also
elevate the private sector without adding unnecessary
burdens." Ali's approach exemplifies a harmonious blend of
practical experience and strategic foresight. His vision
resonates with the essence of fostering sustainable growth,
creating a synergy that propels businesses forward while
ensuring a thriving ecosystem for all.
In the Age of Innovation
Technology takes the spotlight in today's dynamic
entertainment landscape shaping experiences in ways
unimaginable before. As Ali keenly observes, "Augmented
and Virtual Reality, coupled with AI, enhance customer
experiences creating a new dimension in entertainment."
These transformative trends are essential, especially in a
country where the majority of the population is tech-savvy
youth. E-gaming stands out as a rapidly burgeoning sector
capturing the imagination of enthusiasts worldwide.
In Saudi Arabia, e-gaming experiences a surge propelled by
extensive 5G network coverage and high-speed Fiber
internet connections. Hosting thrilling e-gaming
competitions and tournaments and drawing avid
participants and spectators alike. Ali notes, "KSA's
dedication to e-gaming sets a global standard making it a
hub for gamers and industry pioneers."
Yet, technology's impact extends beyond entertainment
itself. Ali emphasizes its role in crafting analytical tools that
delve into customer behavior, enabling informed, data-
driven decisions. "Technology empowers us to understand
markets deeply," he says, "offering valuable insights to
investors, guiding them towards more profitable ventures."
In this fusion of innovation and strategy, Saudi Arabia not
only embraces the future of entertainment but also pioneers
a path where technology fuels growth, enriching
experiences and driving the industry towards unprecedented
heights.
Preserving Legacy, Embracing Tomorrow
Saudi Arabia's entertainment sector consists of the General
Entertainment Authority (GEA). GEA stands with a resolute
mandate—to regulate and develop this vibrant industry.
With a vision that echoes the aspiration for social and
economic growth, GEA aims to nurture a world-class, self-
sustaining entertainment sphere. As Ali observes, "The
scope and ambitions here are both high and wide, it's about
transforming dreams into reality."
The magnitude of GEA's vision becomes apparent in its
ambitious goals. By 2030, the aim is to expand the
entertainment market size fivefold, soaring to an impressive
$6 billion and in the process, generate over 450,000 direct
jobs. It's a colossal endeavor that demands dedication,
meticulous planning and a shared commitment to
transforming aspirations into tangible achievements
At the core of GEA's strategy lie three sturdy pillars. The
first, 'Enriched Experience,' embodies the commitment to
deliver exceptional entertainment through diverse, high-
quality and accessible offerings. As Ali emphasizes, "It's not
just about entertainment, it's about creating unforgettable
experiences that leave a lasting impression."
The second pillar, 'Thriving Sector,' focuses on fostering
investments, both local and international stimulating
contributions from private enterprises and empowering
entrepreneurs and SMEs. Ali adds, "A thriving sector means
collaboration and growth for everyone involved, from
investors to small business owners."
Lastly, 'Sustainable Capabilities' underscores the
importance of nurturing local talents, establishing the right
infrastructure and implementing effective governance to
ensure the long-term vitality of entertainment businesses.
Ali points out, "Sustainability is the foundation upon which
the future of entertainment stands."
As GEA charts its course towards a dynamic future, it's not
merely a journey of regulations and developments, it's an
expedition into creating moments of joy, fostering
economic prosperity and empowering communities. With
Ali's strategic prowess and GEA's determination, the Saudi
entertainment sector is poised to shine brighter, captivating
hearts and minds, one experience at a time.
Aspiring Heights
Ali's personal mission resonates deeply with the ambitious
Vision 2030, driving his dedication to making impactful
contributions. "My objective," he states, "is to deliver upon
the promises of Vision 2030 in every possible way."
In the medium term, his focus remains steadfast on
nurturing the burgeoning entertainment sector. His
strategies are meticulously crafted to not only stimulate
investments but also to cultivate local talents and players.
In the Spotlight
The entertainment sector is thriving in Saudi Arabia
opening doors to lucrative opportunities for aspiring
entrepreneurs. Ali, with his visionary approach highlights
on key initiatives propelling this growth. "We've attracted
the prestigious IAAPA summit to Riyadh for the first time,"
he states proudly, emphasizing the global recognition this
achievement brings.
Further bolstering the sector, Ali shares, "We've embarked
on Investment Roadshows to USA, UK, France, China, and
other countries attracting vital foreign direct investments."
These initiatives not only broaden horizons but also
strengthen international ties fostering a collaborative spirit
in the industry.
Augmented and Virtual
Reality solutions are part of most
entertainment offerings along
with AI that enhances the
customers experience.
Additionally, Ali reveals, "We've launched two accelerators,
providing vital support to local startups making
entrepreneurial dreams more attainable." The impact of
these accelerators' ripples through the community nurturing
innovation and creativity.
Recognition has also come in the form of the prestigious
EFQM excellence award for GEA. Ali beams, “This
accolade reaffirms our commitment to excellence setting a
high standard for the industry.”
In a heartwarming initiative, Ali highlights The Hawi
(Hobby Clubs Association), designed to nurture local
communities' hobbies.
Each initiative mentioned here is a testament to dedication
and foresight which converges to shape a thriving
entertainment sector. In this journey toward a prosperous
future, these endeavors stand as pillars, paving the way for
a vibrant, innovative and inclusive industry.
Lights, Camera, Enterprise
Entertainment is one of the fastest growing sectors in the
kingdom which opens doors for huge potential to make
profitable businesses. Government support through
incubators and accelerators is continuous and available for
local startups. Funding solutions have not been easier and
more accessible.
Choose
Excellent
Choose
Insights.
Chris Colter is the Chief Strategy & Product officer of Ini a ve Australia & New
Zealand, the market's leading media agency. With over 13+ years of media experience
across Australia and APAC, Chris has architected some of the most iconic and effec ve
media campaigns in recent years, including LEGO City Goes Nitro, CGU Tall Poppy,
NRMA Cricket Covers and Tourism Australia's Dundee Super Bowl takeover. He is also
the co-chair of the Media Federa on of Australia Awards & Conference commi ee
and the founder of the industry planning body ‘StratClub.’
His approach to collabora ve communica ons planning has been extensively
recognised both locally in Australia and interna onally, with individual accolades of
note being the Global Cannes Young Lions champion, B&T 30under30 and ‘Best of the
Best,’ Campaign Asia's Young Achiever, Strategic Brand Planner of the Year and
40under40, and being the first and only strategist to feature on Media Week’s coveted
Power List.
Author
Aboutthe
December 2023 | 16 | www.insightssuccess.com
Chris Colter
The
Story
CXO
2023 was a year to remember for Initiative AUNZ and
perhaps even more so for its Chief Strategy & Product
Officer, Chris Colter. Chris has spearheaded a record run of
new business wins, dominant work recognition, unheard-of
employee NPS, launching a retail media division and even
expanding the agency’s footprint into New Zealand.
Prior to joining Initiative, “Colts,” as he’s affectionately
known, says Initiative was an agency lost. No product. No
purpose. No POV. In close partnership with CEO Melissa
Fein and National Managing Director Sam Geer, in under
five years, Chris helped an agency ranked #27 in local news
business leagues get recognised, above 45,000 other media
agencies, as the #1 agency globally by CampaignUK.
And if you look at the numbers, it’s easy to see why.
According to the independent body RECMA, the Initiative
has had a monumental run.
Ÿ $131M in successful pitches in the last year ($83M won,
$48M retained).
nd
Ÿ DOMINANT agency ranking (2 year running).
Ÿ #1 Vitality (ranking a business's total health and
momentum).
Ÿ #1 AU Pitch win ratio for the last three years. 53%
higher than second place and 136% greater than the
average of the top 18 agencies in the country.
Ÿ #1 in New Zealand new business in their inaugural year
of operation.
Ÿ #1 Most Awarded for work for the past three years,
+65% higher than second place.
Ÿ …not bad for an agency that couldn’t crack the top 20
five years ago.
But it’s the work the Colts care about most. In 2023,
Initiative dominated local and international awards
with work that set new benchmarks in media
planning. Highlights include brokering a
partnership between ,
LEGO and Nitro Circus
bringing big brand thinking to B2B marketing for
insurance broker CGU, and even brokering a national
naming rights sponsorship for Cricket Australia (unheard of
from a media agency) spearheaded by the inven on of a
new media channel.
Alongside this, Colts has been a force for industry
progression. Championing and educating the industry on
adopting purpose in their practice - launching Forgo en
Upfronts (an open industry forum to spotlight publishers
catering to niche and neglected communities), building the
Diversity Directory (an opensource database featuring
diverse media providers), crafting the strategy behind
NITV’s Beyond3% NRMA Insurance
and personally helping
sign on as the first major adver ser to commit and more.
You can also frequently find him on stage pushing for
progressive planning, whether that’s conducting a live
experiment to test the unconscious bias of over 5,000 media
and marketing professionals or advocating for +55
audiences to get the attention they deserve, Colts is never
shy to hold a mirror to the industry and chart a way
forward.
Importantly Colts ensures he walks the walk on all this
provocation. Sitting on Initiative’s global product council,
he has created purpose embedded product that has been
scaled across 95 markets and is often cited as a point-of-
difference powering Initiative’s success. In 2023 he also
assumed the role of Co-Chair of the Media Federation of
Australia’s Awards and Conference Committee, responsible
for setting the industry benchmark in what modern media
planning looks like. Both from an output (work) and input
(change) point of view. In this role Colts created new
awards to celebrate inclusive and effective media planning,
democratise pride in media planning and created new
industry-wide frameworks to elevate the entire industry, not
just his agency.
When it comes to CSOs redefining success, you couldn’t
have a better example than Chris Colter.
December 2023 | 17 | www.insightssuccess.com
December 2023 | 18 | www.insightssuccess.com
CSOs Driving Green Initiatives
December 2023 | 19 | www.insightssuccess.com
Environmental
Sustainability
in Cybersecurity
s the world becomes increasingly digitalized, the importance
Aof cybersecurity has soared to unprecedented heights.
However, with this surge in digital activity comes a growing
concern for its environmental impact. In recent years, the information
technology sector has faced scrutiny for its energy consumption,
electronic waste, and carbon footprint. This article explores the
intersection of environmental sustainability and cybersecurity,
highlighting the challenges and opportunities for creating an eco-
friendly cyber landscape.
Energy Consumption in Cybersecurity
One of the primary environmental concerns in cybersecurity is the
energy consumption of data centers and computing systems. The
constant need for processing power and storage space puts a strain on
energy resources. Traditional data centers, in particular, can be energy-
intensive, requiring vast amounts of electricity for cooling and
powering servers. This has led to a surge in carbon emissions,
contributing to climate change.
To address this issue, the cybersecurity industry is increasingly turning
to sustainable practices. The adoption of energy-efficient hardware,
improved data center design, and the integration of renewable energy
sources are crucial steps in minimizing the environmental impact of
cybersecurity operations. Green data centers, for example, utilize
advanced cooling systems, efficient server architectures, and renewable
energy to significantly reduce their carbon footprint.
Electronic Waste Management
Another aspect of environmental sustainability in cybersecurity is the
management of electronic waste (e-waste). With the rapid pace of
technological advancements, electronic devices and
components become obsolete at an alarming rate. The
disposal of outdated hardware, such as servers, routers, and
other networking equipment, poses a significant
environmental challenge.
To combat the negative effects of e-waste, the cybersecurity
industry is exploring strategies for responsible electronic
waste management. This includes the development of
recycling programs, refurbishing initiatives, and designing
hardware with recyclability in mind. Adopting a circular
economy approach, where products are designed for
longevity and easy disassembly, can help minimize the
environmental impact of electronic waste.
Carbon Neutrality and Offset Programs
As environmental awareness grows, cybersecurity
companies are increasingly committing to carbon neutrality
goals. These companies aim to offset their carbon emissions
by investing in renewable energy projects, reforestation
initiatives, and other carbon sequestration efforts. Carbon
offset programs play a crucial role in mitigating the overall
environmental impact of cybersecurity operations.
By participating in these programs, cybersecurity firms not
only reduce their carbon footprint but also contribute to
broader sustainability goals. This shift towards carbon
neutrality aligns with a global push for businesses to take
responsibility for their environmental impact and actively
work towards a more sustainable future.
The Role of Regulation and Certification
Governments and industry bodies are recognizing the need
to regulate and standardize environmental practices within
the cybersecurity sector. Certification programs, such as
ISO 14001 for environmental management systems, can
help organizations adhere to sustainable practices and
demonstrate their commitment to environmental
responsibility.
Regulations may also require cybersecurity providers to
report on their environmental impact, encouraging
transparency and accountability. As governments around
the world continue to prioritize sustainability, regulations in
the cybersecurity sector are likely to evolve, shaping a
greener and more responsible industry.
Environmental sustainability in cybersecurity is an evolving
frontier that requires a holistic and collaborative approach.
As the digital landscape continues to expand, it is essential
for the cybersecurity industry to proactively address its
environmental impact. Through the adoption of energy-
efficient technologies, responsible e-waste management,
carbon offset initiatives, and adherence to environmental
regulations, the cybersecurity sector can contribute to a
more sustainable and eco-friendly future. Balancing the
ever-growing need for digital security with environmental
responsibility is a challenge, but it is a challenge that must
be met for the benefit of our planet and future generations.
The Human Element: Cybersecurity Awareness and
Education
Beyond technological solutions, the human element plays a
crucial role in achieving environmental sustainability in
cybersecurity. Raising awareness among cybersecurity
professionals about the environmental impact of their work
can lead to more eco-conscious decision-making. Training
programs and educational initiatives can empower
cybersecurity teams to integrate sustainability into their
daily operations, fostering a culture of environmental
responsibility.
International Collaboration and Information Sharing
Environmental sustainability in cybersecurity is a global
challenge that necessitates international collaboration.
Cybersecurity threats transcend borders, and so should
efforts to mitigate their environmental impact.
Collaborative initiatives, information sharing, and best
practice dissemination on a global scale can accelerate the
adoption of sustainable cybersecurity practices.
International standards and agreements can also guide the
industry towards a unified approach to environmental
responsibility.
Innovation in Sustainable Cybersecurity Practices
As the cybersecurity landscape evolves, continuous
innovation is essential to meet the dual goals of enhanced
security and environmental sustainability. Research and
development efforts should focus on creating more energy-
efficient algorithms, secure coding practices, and
sustainable encryption methods. By fostering a culture of
innovation within the cybersecurity community, we can
drive the development of cutting-edge solutions that are
both secure and environmentally friendly.
December 3 20 www.
202 | | insightssuccess.com
E rada Group
Crafting Sustainability and Excellence
in Niche Industrial Ventures
n the ever-evolving landscape of industrial enterprises,
Ithe Estrada Group stands out as a model of
sustainability, innovation, and family-driven success.
With a diverse portfolio of companies, each dedicated to a
specific niche market, the Estrada family has nurtured a
formidable family-owned group that adds substantial value
to both the industrial sector and society as a whole. Now, as
the second generation takes the reins, the legacy of
excellence continues with Pol Estrada and his brother,
Franc Estrada, at the helm.
The Group operates in the converting sector and boasts
multiple technological centers in the vibrant city of
Barcelona. With its own state-of-the-art manufacturing
facility, the group is a dynamic conglomerate of companies
specializing in cutting-edge machinery designed for various
applications, with a primary focus on the pharmaceutical
and automotive markets. Among these ventures, one
company stands out as an engineering powerhouse, with a
strong commitment to constant research and development.
Their unwavering dedication to innovation has led to the
registration of several patents on a global scale,
underscoring their position as industry leaders.
Additionally, one of the group's companies specializes in
micrometric precision grinding of components, primarily
serving the aerospace and automotive industries.
A Legacy of Family Excellence:
The Estrada Group is the brainchild of the Estrada family,
whose visionary leadership and commitment to sustainable
practices have shaped the company's unique identity.
Rooted in entrepreneurial tradition and guided by ethical
principles, they have cultivated a legacy spanning
generations.
In a testament to their diverse skill sets and expertise, Pol
Estrada and his brother, Franc Estrada, have assumed
management roles within the group. This strategic decision
has created a harmonious balance of perspectives for
evaluation and decision-making, enriching the group's
overall approach.
Diverse Companies, Specialized Proficiency:
The Estrada Group proudly showcases a diverse portfolio of
industrial companies, each specializing in a distinct niche
market. This strategic approach allows the group to deliver
tailor-made solutions and unparalleled expertise across a
wide range of sectors.
At the heart of the Estrada Group's mission lies a deep
commitment to sustainability. One of their key initiatives
focuses on the reindustrialization of processes with a strong
emphasis on eco-friendliness. This dedicated commitment
extends to waste reduction, energy conservation, and the
enthusiastic adoption of green technologies.
The Estrada Group's dedication to sustainability goes far
beyond mere rhetoric. Under the collective guidance of Pol
and Franc, the group has invested significantly in research
and development, leading to the discovery of innovative
methods for minimizing environmental impact. These
sustainable practices not only benefit the environment but
also serve as a source of enrichment for the communities
where they operate.
The Future:
As Pol and Franc Estrada take the Estrada Group into the
future, their vision remains clear: They plan to continue
expanding their portfolio, exploring new opportunities in
sectors aligned with their values and mission. Their
commitment to making a global impact by sharing
sustainable practices and innovative solutions with
companies worldwide will be a cornerstone of their
leadership.
CXO
December 2023 | 22 | www.insightssuccess.com
December 2023 | 23 | www.insightssuccess.com
Sustainability will remain at the forefront of their
endeavors, with a focus on reducing their carbon footprint,
conserving resources, and promoting responsible
manufacturing.
In a candid conversation with Pol Estrada, Chief Strategy
Officer of the Estrada Group, he shares his insights into the
group's vision for the future. Pol Estrada plays a pivotal role
in steering the group's strategic direction, especially in a
constantly evolving landscape. He emphasizes the
importance of adaptability and being attuned to the
opportunities that various sectors present. 'As Chief
Strategy Officer,' Pol explains, 'my role is to ensure that we
remain agile and ready to seize opportunities in an ever-
changing environment. We are dedicated to expanding our
portfolio thoughtfully and strategically, always staying
vigilant for promising avenues within different industries.
It's about anticipating market shifts, identifying emerging
trends, and positioning ourselves to make a meaningful
impact globally.' Pol's role underscores the critical need for
a forward-looking strategy in an era where innovation and
adaptability are paramount.
In conclusion, the Estrada Group is not just a family-owned
enterprise; it is a force for positive change in the industrial
sector. With the second generation, at the helm, the legacy
of sustainability, innovation, and community engagement
continues to thrive. As they continue to grow and evolve,
the future holds boundless possibilities for the Estrada
Group and their mission to reshape industries for a more
sustainable and prosperous world.
December 2023 | 24 | www.insightssuccess.com
Incident Response Evolution
December 2023 | 26 | www.insightssuccess.com
Forefrontof
CSOs
Rapid
Response
Strategies
at the
December 2023 | 26 | www.insightssuccess.com
n the dynamic landscape of today's digital age, Chief Security
IOfficers (CSOs) play a crucial role in safeguarding organizations
against a myriad of threats, ranging from cybersecurity breaches to
physical security risks. As the stewards of an organization's security
posture, CSOs are tasked with developing and implementing rapid
response strategies to address emerging threats promptly. This article
explores the evolving responsibilities of CSOs and the strategies they
employ to stay ahead in the ever-changing realm of security.
The Changing Role of CSOs:
Traditionally associated with physical security measures, the role of
CSOs has expanded significantly to encompass a broad spectrum of risks,
including cyber threats, data breaches, and other sophisticated challenges.
Modern CSOs are not only responsible for protecting tangible assets but
also for safeguarding intangible assets, such as sensitive data and
intellectual property.
The Cybersecurity Landscape:
In the digital era, the role of Chief Security Officers (CSOs) has become
synonymous with safeguarding organizations against cyber threats. With
the rise in sophisticated cyber-attacks, CSOs are spearheading efforts to
fortify the digital perimeter, protect sensitive data, and ensure business
continuity. This section delves into the specific challenges CSOs face in
the realm of cybersecurity and the strategies they employ to respond
rapidly to emerging threats.
December 2023 | 27 | www.insightssuccess.com
December 2023 | 27 | www.insightssuccess.com
Cyber Threats on the Rise:
CSOs are grappling with an ever-expanding threat
landscape that includes ransomware attacks, phishing
schemes, and zero-day vulnerabilities. The rapid evolution
of cyber threats necessitates a proactive approach, with
CSOs constantly refining their cybersecurity strategies to
stay one step ahead of malicious actors.
Proactive Threat Intelligence:
CSOs leverage advanced threat intelligence tools to monitor
the cyber landscape. By analyzing emerging trends,
vulnerabilities, and tactics used by cybercriminals, CSOs
gain valuable insights to bolster their defenses. Proactive
threat intelligence allows organizations to anticipate
potential threats and deploy preemptive measures, thereby
reducing the likelihood of successful cyber attacks.
Incident Response in the Digital Realm:
The digital age demands a swift and agile response to cyber
incidents. CSOs develop and test robust incident response
plans that outline precise steps to identify, contain, and
eradicate cyber threats. Rapid response is crucial to
minimizing the impact of a breach and ensuring the
organization can recover swiftly from a cyber-attack.
Collaboration with Cybersecurity Partners:
CSOs understand the importance of collaboration in the
cybersecurity space. They actively engage with
cybersecurity vendors, government agencies, and industry
peers to share threat intelligence and best practices.
Collaborative efforts enhance the collective defense against
cyber threats and provide CSOs with a broader perspective
on emerging risks.
Balancing Security and Innovation:
In a world where technological innovation is relentless,
CSOs face the challenge of balancing security measures
with the organization's need for agility and innovation.
They work closely with IT teams to integrate security into
the development lifecycle of new technologies, ensuring
that innovation is not compromised by security concerns.
Beyond Cybersecurity: Physical Security Integration:
While the digital realm poses significant challenges, CSOs
must not overlook physical security. The integration of
physical and cybersecurity measures is crucial for a
comprehensive security strategy. CSOs develop unified
plans that address both digital and physical threats, creating
a holistic approach to organizational security.
Future-Proofing Security Strategies:
CSOs are acutely aware that cybersecurity is a constantly
evolving field. As technologies advance, so do the tactics
employed by cyber adversaries. CSOs focus on future-
proofing security strategies by embracing emerging
technologies such as artificial intelligence and blockchain.
These technologies not only enhance security measures but
also offer innovative solutions to combat evolving cyber
threats.
Key Responsibilities of CSOs:
Ÿ Cybersecurity Leadership: CSOs are at the forefront of
developing robust cybersecurity strategies. They
collaborate with IT teams to identify vulnerabilities,
implement preventive measures, and respond swiftly to
cyber incidents. With the increasing frequency and
sophistication of cyber-attacks, CSOs must stay ahead of
the curve by adopting advanced technologies and threat
intelligence tools.
Ÿ Crisis Management: Rapid response strategies are
crucial in crisis situations. CSOs are tasked with
developing and regularly updating crisis management
plans to ensure a swift and effective response to
unforeseen events. This includes natural disasters,
physical security incidents, and cyber emergencies.
Ÿ Collaboration and Communication: Effective
communication is paramount in crisis situations. CSOs
must collaborate with internal stakeholders, law
enforcement agencies, and other relevant parties to share
information and coordinate responses. Establishing
strong relationships with external partners is essential for
a comprehensive security approach.
Ÿ Compliance and Regulatory Adherence: CSOs must
stay abreast of the ever-evolving regulatory landscape.
Ensuring compliance with industry standards and
regulations is vital to avoid legal consequences and
reputational damage. This involves implementing
security measures that align with regional and
international standards.
December 2023 | 28 | www.insightssuccess.com
www.insightssuccess.com

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The 10 Most Successful CSOs Redefining Success in 2023.pdf

  • 1. www.insightssuccess.com Environmental Sustainability in Cybersecurity CSOs Driving Green Ini a ves Empowering Dreams Ali Alamri's Contribution to the Growth of Saudi Entertainment CSOS The 10 Most Successful Redefining Success in 2023 CSOs at the Forefront of Rapid Response Strategies Incident Response Evolu on VOL-12| ISSUE-02 | 2023 Ali Alamri Chief Strategy Officer
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  • 5. Trainskill. n an era dominated by technological advancements, the Irole of Chief Security Officers (CSOs) is undergoing a profound transformation. As organizations grapple with an ever-evolving landscape of security threats, CSOs are at the forefront, steering their companies through the challenges of the digital age. From traditional physical security concerns to the intricate realm of cybersecurity, CSOs are now tasked with safeguarding not only tangible assets but also intangible ones, such as sensitive data and intellectual property. The integration of threat intelligence, incident response planning, and collaboration with external partners emerges as key pillars in their cybersecurity arsenal. Moreover, the article sheds light on the imperative for CSOs to strike a delicate balance between security and innovation, acknowledging the need for agility in an environment of rapid technological advancements. CSOs play a crucial role in ensuring compliance with evolving laws and regulations related to data protection and privacy. They bear the responsibility of developing and implementing strategies that not only adhere to legal requirements but also align with the organization's broader objectives. Physical security is also under their purview, with CSOs overseeing measures such as access controls, surveillance systems, and emergency response plans to ensure a holistic approach to safeguarding the organization. In times of crisis, CSOs emerge as key figures in incident response. They lead efforts to minimize the impact of security breaches, investigate root causes, and implement measures to prevent similar incidents in the future. Their position often involves reporting directly to the executive team or board of directors, underscoring the elevated importance of security within the organizational hierarchy. CSOs contribute significantly to brand protection by implementing preventive measures and effectively communicating the organization's commitment to security. They also play a pivotal role in managing third-party risks, especially as businesses increasingly rely on external vendors and service providers. Staying abreast of technological advancements, CSOs collaborate with IT teams to integrate cutting-edge security solutions into the organization's infrastructure. In the dynamic and challenging world of digital threats, these leaders are at the forefront, orchestrating strategies to safeguard organizations from potential risks. In the latest issue of Insights Success, we bring you a comprehensive look at "The 10 Most Successful CSOs Redefining Success in 2023." These CSOs are not only guardians of digital assets but architects of a secure future. Flip through the pages and have a delightful read!
  • 6.
  • 7. Contents 08 CSOs Driving Green Initiatives Environmental Sustainability in Cybersecurity 22 A r t i c l e s Incident Response Evolution CSOs at the Forefront of Rapid Response Strategies 26 Empowering Dreams Ali Alamri's Contribution to the Growth of Saudi Entertainment The Chris Colter Story 16 C X O Estrada Group Crafting Sustainability and Excellence in Niche Industrial Ventures 20
  • 8. sales@insightssuccess.com Merry D'Souza David King Bruno Alves, Damian Mathew Joe Adams Bruno Alves Luke A. Simon, Tom Jacob Smile Irvin Wilson Dominique T. Steve Rodrigues Frank Adams November, 2023 Editor-in-Chief Senior Sales Managers Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Deputy Editor Executive Editor Assistant Editors Visualizer Art & Design Director Associate Designer Sales Executives Business Development Executives SME-SMO Executive Circulation Manager Robert Brown Stella Andrew David Stokes Angela Ruskin Henry Thomson Rosy Scott Jenny Fernandes Lusy Jameson Copyright © 2023 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on :
  • 9. Brief Featuring Company With a proven track record in strategic planning and execution, Abubakr plays a pivotal role in shaping and implementing the hospital's overarching business strategy. Royale Hayat Hospital royalehayat.com Abubakr Elmardi Chief Strategy Officer With over 18 years of profound experience straddling both the public and private sectors, Ali stands as a beacon of leadership and expertise. General Entertainment Authority - GEA gea.gov.sa Ali Alamri Chief Strategy Officer Colter led the creation of the industry’s first remote program, the Iso Internship. Instead of seeing the lockdown as a barrier to hosting interns, Initiative increased their intake three-fold. Initiative initiative.com Chris Colter Chief Strategy & Product Officer With a wealth of experience and expertise, Ghassan contributes significantly to the strategic direction and growth of Cruise Saudi's initiatives in the cruise tourism sector. Cruise Saudi sapphirehms.com Ghassan Khan Chief Strategy Officer Joel Swearingen's dedication to excellence and strategic acumen position him as a key driver of Arabius' success, contributing to the company's growth and prominence. Arabius kinncenter.com Joel Swearingen Chief Strategy Officer With a rich background in the field, Kamil contributes significantly to Zain's strategic direction, operations, and technological advancements. Zain zain.com Kamil Hilali Chief Strategy Officer With a wealth of experience in security management, Nabil plays a crucial role in safeguarding Zawaya's assets, employees and ensuring the integrity of its operations. Zawaya zawaya.me Nabil Alyacoub Chief Strategy Officer With a robust background in security management, Nawaf plays a critical role in ensuring the safety and integrity of Boubyan Bank's operations and sensitive information. Boubyan boubyan.com Nawaf Arhamah Chief Strategy Officer Pol's role underscores the critical need for a forward-looking strategy in an era where innovation and adaptability are paramount. Tecnocut tecnocut.com Pol Estrada Chief Strategy Officer Wael plays a crucial part in ensuring the security and resilience of Agility's operations on a global scale. Agility agility.com Wael Khalifa Chief Strategy Officer
  • 10. Ali Alamri Chief Strategy Officer Cover S t o r y
  • 11. Empowering Dreams Ali Alamri's Contribution to the Growth of Saudi Entertainment A good strategic plan must be like a compass, guiding organizations through changing winds with flexibility and resilience.
  • 12. seasoned expert, Ali Alamri is renowned for his Aability to drive strategic innovation, making him a name synonymous with excellence in the domains of business strategy, development and investment stimulation. With over 18 years of profound experience straddling both the public and private sectors, Ali stands as a beacon of leadership and expertise. A landscape where challenges are opportunities waiting to be harnessed, where every decision holds the power to transform the trajectory of a business. It is in this dynamic arena that Ali's expertise shines brightly. Armed with an MBA degree with Merit from Manchester Business School, he possesses a unique blend of academic brilliance and practical acumen. What sets Ali apart is not just his extensive knowledge but also his certifications, including being a Certified Balanced Scorecard Professional, PMP Certified and an ISO 9001&27001 Lead Auditor. His multifaceted skill set encompasses strategy formulation, execution and organizational excellence, making him a stalwart in the industry. Beyond his corporate roles, Ali extends his expertise as a consultant, guiding businesses in navigating complex domains. He is involved in different roles as a mentor, nurturing entrepreneurs and SMEs, ensuring their growth aligns seamlessly with market demands. Let’s explore the intricate world of business where Ali is a catalyst for transformative change and a driving force in the realm of strategic brilliance! The Road Less Traveled In the vast expanse of over two decades, Ali has carved a remarkable niche for himself in the realm of strategic planning. His expertise spans the diverse landscapes of government entities and private corporations. Amidst the rapid transformation that defines Saudi Arabia's journey towards Vision 2030, Ali faces the daunting challenge of navigating nascent sectors through profound strategic shifts within tight timelines. In his own words, "Transforming entities under the ambitious Vision 2030 is no walk in the park." Private enterprises are driven by profit motives and present a different set of challenges. Leaders must navigate the intricate web of market opportunities, threats and internal capabilities. Ali's journey has been a tale of overcoming these hurdles and more, crafting meticulous strategic plans that empower organizations to fulfill their mandates and flourish. As he puts it, "Every challenge is an opportunity to grow, both for the organization and its people." One of Ali's recent triumphs lies in striking a delicate balance—facilitating investor journeys to expand market reach while ensuring stringent governance and regulations for robust governmental oversight. He elaborates, "Achieving this equilibrium is crucial as it fosters a thriving business environment while upholding regulatory integrity." Ali's vast experience encompasses the establishment of pivotal divisions such as strategy management offices, project management offices and Organizational Excellence frameworks. These endeavors come with their own set of challenges, from managing stakeholder expectations to deftly navigating internal politics. According to him, "Building these foundations demands not just strategic acumen but also a keen understanding of human dynamics." Yet, the landscape of strategic leadership is ever-shifting. The ecosystem evolves, players multiply and transformations abound. For Ali, this dynamic environment adds layers of complexity to his role. He emphasizes the importance of adaptability, saying, "A good strategic plan must be like a compass, guiding organizations through changing winds with flexibility and resilience." Ali's journey through diverse sectors from the Capital Market (Semi-Government) to the Private Banking sector, During my journey, I had to overcome all of these challenges and more in order to draw up proper strategic plans for the organizations to deliver upon their mandates and grow further. The 10 Most Successful CSOs Redefining Success in 2023
  • 13. and from the Government's SME Authority to the formidable GEA (Government) reflects his versatility and depth of experience. Each step in this journey has honed his skills and broadened his perspective. As he continues to shape strategies, Ali remains committed to navigating the intricate mosaic of challenges, armed with wisdom, determination and a vision for the future. The Market Maven With over 15 years immersed in the private sector, Ali brings a wealth of invaluable experience to the table. His journey in the corporate has bestowed upon him a profound understanding of the intricacies of business dynamics. As he reflects, "That experience became very handy, it's the foundation on which I build innovative services and initiatives." What sets Ali apart is his unique ability to bridge the gap between private enterprise and strategic planning. His expertise in strategic execution and business development proves instrumental in propelling the growth of this niche market and nascent sector. In his own words, "I use my combined knowledge to bring bigger value, it's about making strategic moves that not only support but also elevate the private sector without adding unnecessary burdens." Ali's approach exemplifies a harmonious blend of practical experience and strategic foresight. His vision resonates with the essence of fostering sustainable growth, creating a synergy that propels businesses forward while ensuring a thriving ecosystem for all. In the Age of Innovation Technology takes the spotlight in today's dynamic entertainment landscape shaping experiences in ways
  • 14. unimaginable before. As Ali keenly observes, "Augmented and Virtual Reality, coupled with AI, enhance customer experiences creating a new dimension in entertainment." These transformative trends are essential, especially in a country where the majority of the population is tech-savvy youth. E-gaming stands out as a rapidly burgeoning sector capturing the imagination of enthusiasts worldwide. In Saudi Arabia, e-gaming experiences a surge propelled by extensive 5G network coverage and high-speed Fiber internet connections. Hosting thrilling e-gaming competitions and tournaments and drawing avid participants and spectators alike. Ali notes, "KSA's dedication to e-gaming sets a global standard making it a hub for gamers and industry pioneers." Yet, technology's impact extends beyond entertainment itself. Ali emphasizes its role in crafting analytical tools that delve into customer behavior, enabling informed, data- driven decisions. "Technology empowers us to understand markets deeply," he says, "offering valuable insights to investors, guiding them towards more profitable ventures." In this fusion of innovation and strategy, Saudi Arabia not only embraces the future of entertainment but also pioneers a path where technology fuels growth, enriching experiences and driving the industry towards unprecedented heights. Preserving Legacy, Embracing Tomorrow Saudi Arabia's entertainment sector consists of the General Entertainment Authority (GEA). GEA stands with a resolute mandate—to regulate and develop this vibrant industry. With a vision that echoes the aspiration for social and economic growth, GEA aims to nurture a world-class, self- sustaining entertainment sphere. As Ali observes, "The scope and ambitions here are both high and wide, it's about transforming dreams into reality." The magnitude of GEA's vision becomes apparent in its ambitious goals. By 2030, the aim is to expand the entertainment market size fivefold, soaring to an impressive $6 billion and in the process, generate over 450,000 direct jobs. It's a colossal endeavor that demands dedication, meticulous planning and a shared commitment to transforming aspirations into tangible achievements At the core of GEA's strategy lie three sturdy pillars. The first, 'Enriched Experience,' embodies the commitment to deliver exceptional entertainment through diverse, high- quality and accessible offerings. As Ali emphasizes, "It's not just about entertainment, it's about creating unforgettable experiences that leave a lasting impression." The second pillar, 'Thriving Sector,' focuses on fostering investments, both local and international stimulating contributions from private enterprises and empowering entrepreneurs and SMEs. Ali adds, "A thriving sector means collaboration and growth for everyone involved, from investors to small business owners." Lastly, 'Sustainable Capabilities' underscores the importance of nurturing local talents, establishing the right infrastructure and implementing effective governance to ensure the long-term vitality of entertainment businesses. Ali points out, "Sustainability is the foundation upon which the future of entertainment stands." As GEA charts its course towards a dynamic future, it's not merely a journey of regulations and developments, it's an expedition into creating moments of joy, fostering economic prosperity and empowering communities. With Ali's strategic prowess and GEA's determination, the Saudi entertainment sector is poised to shine brighter, captivating hearts and minds, one experience at a time.
  • 15. Aspiring Heights Ali's personal mission resonates deeply with the ambitious Vision 2030, driving his dedication to making impactful contributions. "My objective," he states, "is to deliver upon the promises of Vision 2030 in every possible way." In the medium term, his focus remains steadfast on nurturing the burgeoning entertainment sector. His strategies are meticulously crafted to not only stimulate investments but also to cultivate local talents and players. In the Spotlight The entertainment sector is thriving in Saudi Arabia opening doors to lucrative opportunities for aspiring entrepreneurs. Ali, with his visionary approach highlights on key initiatives propelling this growth. "We've attracted the prestigious IAAPA summit to Riyadh for the first time," he states proudly, emphasizing the global recognition this achievement brings. Further bolstering the sector, Ali shares, "We've embarked on Investment Roadshows to USA, UK, France, China, and other countries attracting vital foreign direct investments." These initiatives not only broaden horizons but also strengthen international ties fostering a collaborative spirit in the industry. Augmented and Virtual Reality solutions are part of most entertainment offerings along with AI that enhances the customers experience.
  • 16. Additionally, Ali reveals, "We've launched two accelerators, providing vital support to local startups making entrepreneurial dreams more attainable." The impact of these accelerators' ripples through the community nurturing innovation and creativity. Recognition has also come in the form of the prestigious EFQM excellence award for GEA. Ali beams, “This accolade reaffirms our commitment to excellence setting a high standard for the industry.” In a heartwarming initiative, Ali highlights The Hawi (Hobby Clubs Association), designed to nurture local communities' hobbies. Each initiative mentioned here is a testament to dedication and foresight which converges to shape a thriving entertainment sector. In this journey toward a prosperous future, these endeavors stand as pillars, paving the way for a vibrant, innovative and inclusive industry. Lights, Camera, Enterprise Entertainment is one of the fastest growing sectors in the kingdom which opens doors for huge potential to make profitable businesses. Government support through incubators and accelerators is continuous and available for local startups. Funding solutions have not been easier and more accessible.
  • 18. Chris Colter is the Chief Strategy & Product officer of Ini a ve Australia & New Zealand, the market's leading media agency. With over 13+ years of media experience across Australia and APAC, Chris has architected some of the most iconic and effec ve media campaigns in recent years, including LEGO City Goes Nitro, CGU Tall Poppy, NRMA Cricket Covers and Tourism Australia's Dundee Super Bowl takeover. He is also the co-chair of the Media Federa on of Australia Awards & Conference commi ee and the founder of the industry planning body ‘StratClub.’ His approach to collabora ve communica ons planning has been extensively recognised both locally in Australia and interna onally, with individual accolades of note being the Global Cannes Young Lions champion, B&T 30under30 and ‘Best of the Best,’ Campaign Asia's Young Achiever, Strategic Brand Planner of the Year and 40under40, and being the first and only strategist to feature on Media Week’s coveted Power List. Author Aboutthe December 2023 | 16 | www.insightssuccess.com
  • 19. Chris Colter The Story CXO 2023 was a year to remember for Initiative AUNZ and perhaps even more so for its Chief Strategy & Product Officer, Chris Colter. Chris has spearheaded a record run of new business wins, dominant work recognition, unheard-of employee NPS, launching a retail media division and even expanding the agency’s footprint into New Zealand. Prior to joining Initiative, “Colts,” as he’s affectionately known, says Initiative was an agency lost. No product. No purpose. No POV. In close partnership with CEO Melissa Fein and National Managing Director Sam Geer, in under five years, Chris helped an agency ranked #27 in local news business leagues get recognised, above 45,000 other media agencies, as the #1 agency globally by CampaignUK. And if you look at the numbers, it’s easy to see why. According to the independent body RECMA, the Initiative has had a monumental run. Ÿ $131M in successful pitches in the last year ($83M won, $48M retained). nd Ÿ DOMINANT agency ranking (2 year running). Ÿ #1 Vitality (ranking a business's total health and momentum). Ÿ #1 AU Pitch win ratio for the last three years. 53% higher than second place and 136% greater than the average of the top 18 agencies in the country. Ÿ #1 in New Zealand new business in their inaugural year of operation. Ÿ #1 Most Awarded for work for the past three years, +65% higher than second place. Ÿ …not bad for an agency that couldn’t crack the top 20 five years ago. But it’s the work the Colts care about most. In 2023, Initiative dominated local and international awards with work that set new benchmarks in media planning. Highlights include brokering a partnership between , LEGO and Nitro Circus bringing big brand thinking to B2B marketing for insurance broker CGU, and even brokering a national naming rights sponsorship for Cricket Australia (unheard of from a media agency) spearheaded by the inven on of a new media channel. Alongside this, Colts has been a force for industry progression. Championing and educating the industry on adopting purpose in their practice - launching Forgo en Upfronts (an open industry forum to spotlight publishers catering to niche and neglected communities), building the Diversity Directory (an opensource database featuring diverse media providers), crafting the strategy behind NITV’s Beyond3% NRMA Insurance and personally helping sign on as the first major adver ser to commit and more. You can also frequently find him on stage pushing for progressive planning, whether that’s conducting a live experiment to test the unconscious bias of over 5,000 media and marketing professionals or advocating for +55 audiences to get the attention they deserve, Colts is never shy to hold a mirror to the industry and chart a way forward. Importantly Colts ensures he walks the walk on all this provocation. Sitting on Initiative’s global product council, he has created purpose embedded product that has been scaled across 95 markets and is often cited as a point-of- difference powering Initiative’s success. In 2023 he also assumed the role of Co-Chair of the Media Federation of Australia’s Awards and Conference Committee, responsible for setting the industry benchmark in what modern media planning looks like. Both from an output (work) and input (change) point of view. In this role Colts created new awards to celebrate inclusive and effective media planning, democratise pride in media planning and created new industry-wide frameworks to elevate the entire industry, not just his agency. When it comes to CSOs redefining success, you couldn’t have a better example than Chris Colter. December 2023 | 17 | www.insightssuccess.com
  • 20. December 2023 | 18 | www.insightssuccess.com
  • 21. CSOs Driving Green Initiatives December 2023 | 19 | www.insightssuccess.com Environmental Sustainability in Cybersecurity s the world becomes increasingly digitalized, the importance Aof cybersecurity has soared to unprecedented heights. However, with this surge in digital activity comes a growing concern for its environmental impact. In recent years, the information technology sector has faced scrutiny for its energy consumption, electronic waste, and carbon footprint. This article explores the intersection of environmental sustainability and cybersecurity, highlighting the challenges and opportunities for creating an eco- friendly cyber landscape. Energy Consumption in Cybersecurity One of the primary environmental concerns in cybersecurity is the energy consumption of data centers and computing systems. The constant need for processing power and storage space puts a strain on energy resources. Traditional data centers, in particular, can be energy- intensive, requiring vast amounts of electricity for cooling and powering servers. This has led to a surge in carbon emissions, contributing to climate change. To address this issue, the cybersecurity industry is increasingly turning to sustainable practices. The adoption of energy-efficient hardware, improved data center design, and the integration of renewable energy sources are crucial steps in minimizing the environmental impact of cybersecurity operations. Green data centers, for example, utilize advanced cooling systems, efficient server architectures, and renewable energy to significantly reduce their carbon footprint. Electronic Waste Management Another aspect of environmental sustainability in cybersecurity is the management of electronic waste (e-waste). With the rapid pace of
  • 22. technological advancements, electronic devices and components become obsolete at an alarming rate. The disposal of outdated hardware, such as servers, routers, and other networking equipment, poses a significant environmental challenge. To combat the negative effects of e-waste, the cybersecurity industry is exploring strategies for responsible electronic waste management. This includes the development of recycling programs, refurbishing initiatives, and designing hardware with recyclability in mind. Adopting a circular economy approach, where products are designed for longevity and easy disassembly, can help minimize the environmental impact of electronic waste. Carbon Neutrality and Offset Programs As environmental awareness grows, cybersecurity companies are increasingly committing to carbon neutrality goals. These companies aim to offset their carbon emissions by investing in renewable energy projects, reforestation initiatives, and other carbon sequestration efforts. Carbon offset programs play a crucial role in mitigating the overall environmental impact of cybersecurity operations. By participating in these programs, cybersecurity firms not only reduce their carbon footprint but also contribute to broader sustainability goals. This shift towards carbon neutrality aligns with a global push for businesses to take responsibility for their environmental impact and actively work towards a more sustainable future. The Role of Regulation and Certification Governments and industry bodies are recognizing the need to regulate and standardize environmental practices within the cybersecurity sector. Certification programs, such as ISO 14001 for environmental management systems, can help organizations adhere to sustainable practices and demonstrate their commitment to environmental responsibility. Regulations may also require cybersecurity providers to report on their environmental impact, encouraging transparency and accountability. As governments around the world continue to prioritize sustainability, regulations in the cybersecurity sector are likely to evolve, shaping a greener and more responsible industry. Environmental sustainability in cybersecurity is an evolving frontier that requires a holistic and collaborative approach. As the digital landscape continues to expand, it is essential for the cybersecurity industry to proactively address its environmental impact. Through the adoption of energy- efficient technologies, responsible e-waste management, carbon offset initiatives, and adherence to environmental regulations, the cybersecurity sector can contribute to a more sustainable and eco-friendly future. Balancing the ever-growing need for digital security with environmental responsibility is a challenge, but it is a challenge that must be met for the benefit of our planet and future generations. The Human Element: Cybersecurity Awareness and Education Beyond technological solutions, the human element plays a crucial role in achieving environmental sustainability in cybersecurity. Raising awareness among cybersecurity professionals about the environmental impact of their work can lead to more eco-conscious decision-making. Training programs and educational initiatives can empower cybersecurity teams to integrate sustainability into their daily operations, fostering a culture of environmental responsibility. International Collaboration and Information Sharing Environmental sustainability in cybersecurity is a global challenge that necessitates international collaboration. Cybersecurity threats transcend borders, and so should efforts to mitigate their environmental impact. Collaborative initiatives, information sharing, and best practice dissemination on a global scale can accelerate the adoption of sustainable cybersecurity practices. International standards and agreements can also guide the industry towards a unified approach to environmental responsibility. Innovation in Sustainable Cybersecurity Practices As the cybersecurity landscape evolves, continuous innovation is essential to meet the dual goals of enhanced security and environmental sustainability. Research and development efforts should focus on creating more energy- efficient algorithms, secure coding practices, and sustainable encryption methods. By fostering a culture of innovation within the cybersecurity community, we can drive the development of cutting-edge solutions that are both secure and environmentally friendly. December 3 20 www. 202 | | insightssuccess.com
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  • 24. E rada Group Crafting Sustainability and Excellence in Niche Industrial Ventures n the ever-evolving landscape of industrial enterprises, Ithe Estrada Group stands out as a model of sustainability, innovation, and family-driven success. With a diverse portfolio of companies, each dedicated to a specific niche market, the Estrada family has nurtured a formidable family-owned group that adds substantial value to both the industrial sector and society as a whole. Now, as the second generation takes the reins, the legacy of excellence continues with Pol Estrada and his brother, Franc Estrada, at the helm. The Group operates in the converting sector and boasts multiple technological centers in the vibrant city of Barcelona. With its own state-of-the-art manufacturing facility, the group is a dynamic conglomerate of companies specializing in cutting-edge machinery designed for various applications, with a primary focus on the pharmaceutical and automotive markets. Among these ventures, one company stands out as an engineering powerhouse, with a strong commitment to constant research and development. Their unwavering dedication to innovation has led to the registration of several patents on a global scale, underscoring their position as industry leaders. Additionally, one of the group's companies specializes in micrometric precision grinding of components, primarily serving the aerospace and automotive industries. A Legacy of Family Excellence: The Estrada Group is the brainchild of the Estrada family, whose visionary leadership and commitment to sustainable practices have shaped the company's unique identity. Rooted in entrepreneurial tradition and guided by ethical principles, they have cultivated a legacy spanning generations. In a testament to their diverse skill sets and expertise, Pol Estrada and his brother, Franc Estrada, have assumed management roles within the group. This strategic decision has created a harmonious balance of perspectives for evaluation and decision-making, enriching the group's overall approach. Diverse Companies, Specialized Proficiency: The Estrada Group proudly showcases a diverse portfolio of industrial companies, each specializing in a distinct niche market. This strategic approach allows the group to deliver tailor-made solutions and unparalleled expertise across a wide range of sectors. At the heart of the Estrada Group's mission lies a deep commitment to sustainability. One of their key initiatives focuses on the reindustrialization of processes with a strong emphasis on eco-friendliness. This dedicated commitment extends to waste reduction, energy conservation, and the enthusiastic adoption of green technologies. The Estrada Group's dedication to sustainability goes far beyond mere rhetoric. Under the collective guidance of Pol and Franc, the group has invested significantly in research and development, leading to the discovery of innovative methods for minimizing environmental impact. These sustainable practices not only benefit the environment but also serve as a source of enrichment for the communities where they operate. The Future: As Pol and Franc Estrada take the Estrada Group into the future, their vision remains clear: They plan to continue expanding their portfolio, exploring new opportunities in sectors aligned with their values and mission. Their commitment to making a global impact by sharing sustainable practices and innovative solutions with companies worldwide will be a cornerstone of their leadership. CXO December 2023 | 22 | www.insightssuccess.com
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  • 26. Sustainability will remain at the forefront of their endeavors, with a focus on reducing their carbon footprint, conserving resources, and promoting responsible manufacturing. In a candid conversation with Pol Estrada, Chief Strategy Officer of the Estrada Group, he shares his insights into the group's vision for the future. Pol Estrada plays a pivotal role in steering the group's strategic direction, especially in a constantly evolving landscape. He emphasizes the importance of adaptability and being attuned to the opportunities that various sectors present. 'As Chief Strategy Officer,' Pol explains, 'my role is to ensure that we remain agile and ready to seize opportunities in an ever- changing environment. We are dedicated to expanding our portfolio thoughtfully and strategically, always staying vigilant for promising avenues within different industries. It's about anticipating market shifts, identifying emerging trends, and positioning ourselves to make a meaningful impact globally.' Pol's role underscores the critical need for a forward-looking strategy in an era where innovation and adaptability are paramount. In conclusion, the Estrada Group is not just a family-owned enterprise; it is a force for positive change in the industrial sector. With the second generation, at the helm, the legacy of sustainability, innovation, and community engagement continues to thrive. As they continue to grow and evolve, the future holds boundless possibilities for the Estrada Group and their mission to reshape industries for a more sustainable and prosperous world. December 2023 | 24 | www.insightssuccess.com
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  • 28. Incident Response Evolution December 2023 | 26 | www.insightssuccess.com Forefrontof CSOs Rapid Response Strategies at the December 2023 | 26 | www.insightssuccess.com n the dynamic landscape of today's digital age, Chief Security IOfficers (CSOs) play a crucial role in safeguarding organizations against a myriad of threats, ranging from cybersecurity breaches to physical security risks. As the stewards of an organization's security posture, CSOs are tasked with developing and implementing rapid response strategies to address emerging threats promptly. This article explores the evolving responsibilities of CSOs and the strategies they employ to stay ahead in the ever-changing realm of security. The Changing Role of CSOs: Traditionally associated with physical security measures, the role of CSOs has expanded significantly to encompass a broad spectrum of risks, including cyber threats, data breaches, and other sophisticated challenges. Modern CSOs are not only responsible for protecting tangible assets but also for safeguarding intangible assets, such as sensitive data and intellectual property. The Cybersecurity Landscape: In the digital era, the role of Chief Security Officers (CSOs) has become synonymous with safeguarding organizations against cyber threats. With the rise in sophisticated cyber-attacks, CSOs are spearheading efforts to fortify the digital perimeter, protect sensitive data, and ensure business continuity. This section delves into the specific challenges CSOs face in the realm of cybersecurity and the strategies they employ to respond rapidly to emerging threats.
  • 29. December 2023 | 27 | www.insightssuccess.com December 2023 | 27 | www.insightssuccess.com
  • 30. Cyber Threats on the Rise: CSOs are grappling with an ever-expanding threat landscape that includes ransomware attacks, phishing schemes, and zero-day vulnerabilities. The rapid evolution of cyber threats necessitates a proactive approach, with CSOs constantly refining their cybersecurity strategies to stay one step ahead of malicious actors. Proactive Threat Intelligence: CSOs leverage advanced threat intelligence tools to monitor the cyber landscape. By analyzing emerging trends, vulnerabilities, and tactics used by cybercriminals, CSOs gain valuable insights to bolster their defenses. Proactive threat intelligence allows organizations to anticipate potential threats and deploy preemptive measures, thereby reducing the likelihood of successful cyber attacks. Incident Response in the Digital Realm: The digital age demands a swift and agile response to cyber incidents. CSOs develop and test robust incident response plans that outline precise steps to identify, contain, and eradicate cyber threats. Rapid response is crucial to minimizing the impact of a breach and ensuring the organization can recover swiftly from a cyber-attack. Collaboration with Cybersecurity Partners: CSOs understand the importance of collaboration in the cybersecurity space. They actively engage with cybersecurity vendors, government agencies, and industry peers to share threat intelligence and best practices. Collaborative efforts enhance the collective defense against cyber threats and provide CSOs with a broader perspective on emerging risks. Balancing Security and Innovation: In a world where technological innovation is relentless, CSOs face the challenge of balancing security measures with the organization's need for agility and innovation. They work closely with IT teams to integrate security into the development lifecycle of new technologies, ensuring that innovation is not compromised by security concerns. Beyond Cybersecurity: Physical Security Integration: While the digital realm poses significant challenges, CSOs must not overlook physical security. The integration of physical and cybersecurity measures is crucial for a comprehensive security strategy. CSOs develop unified plans that address both digital and physical threats, creating a holistic approach to organizational security. Future-Proofing Security Strategies: CSOs are acutely aware that cybersecurity is a constantly evolving field. As technologies advance, so do the tactics employed by cyber adversaries. CSOs focus on future- proofing security strategies by embracing emerging technologies such as artificial intelligence and blockchain. These technologies not only enhance security measures but also offer innovative solutions to combat evolving cyber threats. Key Responsibilities of CSOs: Ÿ Cybersecurity Leadership: CSOs are at the forefront of developing robust cybersecurity strategies. They collaborate with IT teams to identify vulnerabilities, implement preventive measures, and respond swiftly to cyber incidents. With the increasing frequency and sophistication of cyber-attacks, CSOs must stay ahead of the curve by adopting advanced technologies and threat intelligence tools. Ÿ Crisis Management: Rapid response strategies are crucial in crisis situations. CSOs are tasked with developing and regularly updating crisis management plans to ensure a swift and effective response to unforeseen events. This includes natural disasters, physical security incidents, and cyber emergencies. Ÿ Collaboration and Communication: Effective communication is paramount in crisis situations. CSOs must collaborate with internal stakeholders, law enforcement agencies, and other relevant parties to share information and coordinate responses. Establishing strong relationships with external partners is essential for a comprehensive security approach. Ÿ Compliance and Regulatory Adherence: CSOs must stay abreast of the ever-evolving regulatory landscape. Ensuring compliance with industry standards and regulations is vital to avoid legal consequences and reputational damage. This involves implementing security measures that align with regional and international standards. December 2023 | 28 | www.insightssuccess.com
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