"Fall in love with the problem, not the solution. How focusing on Clients can be crucial for your startup"
•
3 likes•286 views
This document discusses focusing on clients and customer validation for startups. It recommends falling in love with the problem, not the solution, and listening and adapting to clients. It outlines categorizing customers into B2B, B2C, and variations, and how to nail down target customers through market research and identifying marketing personas. The document provides tips on creating a meaningful value proposition and building trust and loyalty with customers through a "lovebrand." It emphasizes the importance of customer validation.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to "Fall in love with the problem, not the solution. How focusing on Clients can be crucial for your startup"
Similar to "Fall in love with the problem, not the solution. How focusing on Clients can be crucial for your startup" (20)
More from European Innovation Academy
More from European Innovation Academy (6)
Recently uploaded
Recently uploaded (20)
"Fall in love with the problem, not the solution. How focusing on Clients can be crucial for your startup"
- 1. Fall in LOVE with the problem, not the solution. How focusing on CLIENTS can be crucial for your startup July 2023 Anna De Stefano #PutPurposeInEverythingYouDo www.annadestefano.me annadeste@gmail.com
- 5. LOVEBRA ND
- 6. MEANINGFU L
- 8. This is true for product service B2B B2C B2B2C
- 9. Something about me Passionate traveller. EIA Turin 2019 Business Mentor I have created and directed as Managing Director a successful company in the legal publishing industry. I help startup boost their superpowers while organising the company, expecially team, business strategy, communication, #PutPurposeInEverythingYouDo #BuildValueWithValues
- 10. Fall in love with the PROBLEM Define it precisely Go in depth Search for a very big market (possibly)
- 11. LISTEN ADAPT Anna De Stefano La fotosintesi clorofilliana
- 12. COMPETITORS
- 14. Value Proposition is the bridge between your solution and your customers
- 15. UNIQUE
- 16. «MEANINGFUL» value proposition IKIGAI You are VERY good at And you solve better than competitors
- 17. Anna De Stefano La fotosintesi clorofilliana
- 18. Two main general categories And few variations of them 01 • Usually, medium/high price • Usually it needs some personalization • It is evalued by specialists • Often the buying decision maker is not the same as the user • Trust and reputation are key, and often there are sales agents that presenti you the product B2C 02 B2B 03 Variations B2B2C B2C2B B2B2PA • generally, low price, big market • Quite standard product • Need big marketing campaigns, nowdays mainly online • It can be a one-shot sale, not recurrent • The emotianl side of the purchase is more evident • The purchase decision can be rapid and the buyer usually is also the user
- 19. Two main general categories And few variations of them 01 B2C 02 B2B 03 Variations VALIDATION
- 20. Two main general categories And few variations of them 01 • Usually, medium/high price • Usually it needs some personalization • It is evalued by specialists • Often the buying decision maker is not the same as the user • Trust and reputation are key, and often there are sales agents that presenti you the product B2C 02 B2B 03 Variations B2B2C B2C2B B2B2PA • generally, low price, big market • Quite standard product • Need big marketing campaigns, nowdays mainly online • It can be a one-shot sale, not recurrent • The emotianl side of the purchase is more evident • The purchase decision can be rapid and the buyer usually is also the user
- 21. How to nail down your customers
- 22. DOs & DON’Ts
- 23. DIVERGE & CONVERGE DIVERGE: Analyse all possible market segments *market researches *google searches • Reports • ….. • first evidences • quick wins • Team discussion • …... CONVERGE: Identify your marketing personas
- 24. Anna De Stefano La fotosintesi clorofilliana Marketing Personas Know & Empathize
- 25. What is important is the content Define who your customers are and what is relevant for them 01 02 03 04 Social aspects Habits & Lifestyle Needs Pain points 05 How they get informed 05 How they make the buying decision ……….
- 27. Gen Z resellying platform for events’ tickets
- 28. Gen Z resellying platform for events’ tickets
- 29. Gen Z resellying platform for events’ tickets
- 30. Gen Z resellying platform for events’ tickets
- 32. Validatation
- 33. Try to create a «lovebrand» Premium price Trust Loyalty Advocacy
- 34. Be MEANINGFUL When in doubt….
- 36. Trust
- 37. Meaning
- 38. Enjoy these DAYS
- 39. Learn to Fly Run and tell all of the angels This could take all night Think I need a devil to help me get things right Hook me up a new revolution Cause this one is a lie We sat around laughin' and watched the last one die Now, I'm lookin' to the sky to save me Lookin' for a sign of life Lookin' for somethin' to help me burn out bright And I'm lookin' for a complication Lookin' cause I'm tired of lyin' Make my way back home when I learn to fly high Learn to fly By Rock in 1000
- 40. Thank you!