AICP Meeting

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  • Raise your hand if you think social media is relevant to your business Use email? Search via google? LinkedIn or facebook profile? Twitter account? Baby boomers are the fastest growing user group
  • This is the social media landscape. Overwhelming, right? Most important thing to understand is that it is based on CONVERSATION—listening, learning and sharing information via dynamic, two-way platforms
  • This is a less overwhelming overview of the platforms that you can and should use—and maybe already are.
  • The economy is in shambles
  • Meetings and events are all about networking, but the networking part usually stops after the event ends
  • But not with social media
  • LinkedIn is a good place to start because it’s a “safe space” How many have LinkedIn profile?
  • How many of you have a facebook page? Company facebook page?
  • How many people here use twitter? I thought it was obnoxious
  • Quickly becoming one of the most-used search engines Google search now returns twitter convos
  • AICP Meeting

    1. 1. Insurance Compliance & Communications in the Age of Conversation and Crisis Presented to: Association of Insurance Compliance Professionals December 11, 2009 Anthony C. DeRico Nielsen, Director of Digital Media Co-Founder Think Communications Think Communications LLC © copyrighted 2009 Trademarked Property
    2. 2. Agenda <ul><li>Who: My background, briefly </li></ul><ul><li>What: Social media </li></ul><ul><li>Where: Here, there, everywhere </li></ul><ul><li>When: Now (well, yesterday … but today works too) </li></ul><ul><li>Why: </li></ul><ul><ul><li>Because your brand depends on it </li></ul></ul><ul><ul><li>Because your ability to reach your audience depends on it </li></ul></ul><ul><ul><li>Because it can save you $ </li></ul></ul><ul><ul><li>Because it can save you TIME (seriously) </li></ul></ul><ul><ul><li>Because it will make you more valuable </li></ul></ul><ul><li>How: We’ll get to that … </li></ul>Think Communications LLC © copyrighted 2009 Trademarked Property
    3. 3. Who?
    4. 4. What
    5. 5. <ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Social Networks </li></ul><ul><li>Video-Sharing Platforms </li></ul><ul><li>Search Engines </li></ul><ul><li>Monitoring Services </li></ul><ul><li>Aggregators </li></ul>What? Think Communications LLC © copyrighted 2009 Trademarked Property
    6. 6. Compliance & Policy Issues Think Communications LLC © copyrighted 2009 Trademarked Property
    7. 7. Why? Think Communications LLC © copyrighted 2009 Trademarked Property
    8. 8. Virtual Communications Delayering Think Communications LLC © copyrighted 2009 Trademarked Property
    9. 9. Why? <ul><li>It saves time </li></ul><ul><li>It saves money </li></ul><ul><li>It makes you more marketable </li></ul><ul><li>It enhances your personal brand AND your company’s brand at the same time </li></ul><ul><li>Your competitors are doing it </li></ul>Think Communications LLC © copyrighted 2009 Trademarked Property
    10. 10. How? Now, how? Think Communications LLC © copyrighted 2009 Trademarked Property
    11. 11. LinkedIn Think Communications LLC © copyrighted 2009 Trademarked Property
    12. 12. LinkedIn & YOU <ul><li>It’s no longer just about the business card </li></ul><ul><li>Build your professional network to increase communication </li></ul><ul><li>Build your professional network </li></ul><ul><li>Validate content by getting input from the experts </li></ul>Think Communications LLC © copyrighted 2009 Trademarked Property
    13. 13. <ul><li>Create professional groups for different audiences, then promote events to them </li></ul><ul><li>Join groups to increase your brand visibility </li></ul><ul><li>Research and network </li></ul><ul><li>Share presentations using the SlideShare application </li></ul><ul><li>Track what’s being Twittered about your brand via the Company Buzz app </li></ul><ul><li>Use LinkedIn Polls to deliver a co-branded poll to specific segments of your LinkedIn audience </li></ul>LinkedIn & YOU Think Communications LLC © copyrighted 2009 Trademarked Property
    14. 14. Think Communications LLC © copyrighted 2009 Trademarked Property
    15. 15. LinkedIn Apps
    16. 16. Facebook Think Communications LLC © copyrighted 2009 Trademarked Property
    17. 17. Twitter Think Communications LLC © copyrighted 2009 Trademarked Property
    18. 18. Twitter Think Communications LLC © copyrighted 2009 Trademarked Property <ul><li>What are you doing right now becomes – what is happening right now at your company </li></ul><ul><li>People can now follow content, participant reaction and get other insights </li></ul>
    19. 19. Twitter <ul><li>Twitter Basics: </li></ul><ul><li>A micro-blogging platform which posts are limited to 140 characters </li></ul><ul><li>8-12 million users </li></ul><ul><li>1,300% growth from April 2008 to April 2009 </li></ul><ul><li>Twitter Symbols: </li></ul><ul><li>Twitter Handle: @anthonyderico </li></ul><ul><li>Hashtag: #aicp </li></ul><ul><li>Retweet: RT @thinkcomllc </li></ul><ul><li>Direct Message: DM </li></ul>Think Communications LLC © copyrighted 2009 Trademarked Property
    20. 20. <ul><li>Create a following </li></ul><ul><li>Get input from clients and potential customers </li></ul><ul><li>Track conversations about your company </li></ul><ul><li>Gauge satisfaction in real-time </li></ul><ul><li>Get insights from experts, & stay up-to-date with industry news and trends </li></ul><ul><ul><li>Example: </li></ul></ul><ul><ul><li>Notify consumers of recent of changes in legislation </li></ul></ul><ul><ul><ul><li>- Passage of “NO Texting While Driving Law” </li></ul></ul></ul>Twitter & YOU Think Communications LLC © copyrighted 2009 Trademarked Property
    21. 22. <ul><li>Search for people to follow via: </li></ul><ul><ul><li>TwitterSearch (#1) </li></ul></ul><ul><ul><li>TweetScan </li></ul></ul><ul><ul><li>Summize </li></ul></ul><ul><li>Search for relevant topics in real-time using Twitter’s built-in search engine (#2) </li></ul><ul><li>Start tweeting info that is relevant to your target audience </li></ul>How? #1 #2 Think Communications LLC © copyrighted 2009 Trademarked Property
    22. 23. Twitter & YOU <ul><li>Shorten links to maximize tweet space using one of many link-shortening tools (which also tell you how many people actually clicked on the link—a measure of engagement) </li></ul><ul><ul><li>Bit.ly </li></ul></ul><ul><ul><li>Cli.gs </li></ul></ul><ul><ul><li>TinyURL </li></ul></ul><ul><ul><li>DwarfURL </li></ul></ul><ul><li>Monitor mentions of your brand by typing it into the search field </li></ul>
    23. 24. To-Do List <ul><li>Create a LinkedIn profile </li></ul><ul><li>Join at least 1 professional group </li></ul><ul><li>Ask a question </li></ul><ul><li>Create a Twitter account </li></ul><ul><li>Search for (and find) at least 10 influencers to follow </li></ul><ul><li>Research how active a potential venue is on Twitter, and brainstorm how that will help you market </li></ul>Think Communications LLC © copyrighted 2009 Trademarked Property
    24. 25. Questions??? Think Communications LLC © copyrighted 2009 Trademarked Property Contact : Anthony DeRico, principal Think Communications LLC 80 John Street, Suite 14G New York, NY 10038 [email_address] www.thinkcomllc.com

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