The document discusses creativity and argues that it is an undervalued asset. It notes that while most people feel creativity is important for economic growth, few feel they are at their creative best. Additionally, there is increasing pressure to be productive rather than creative at work. The document provides tips for unleashing creativity, such as catching yourself when putting yourself down and believing in your own brilliance. It advocates leveraging creativity through developing a creativity team, studying trends, and emphasizing your strengths. Overall, the document promotes valuing and utilizing creativity for success.

1. Creativity Is A Neglected
Art
A mini presentation by Daybreak Lit, Inc.
October 2012

2. Creativity isn’t the private
domain of other people.
Creativity belongs to you.
Copyright October 2012 Daybreak Lit

3. Creativity is a neglected
business art
• A study by Adobe in
April 2012 found that
eight in 10 people “feel
that unlocking creativity
is critical to economic
growth.”
• However, the study also
found that only one in
four people think they
are at their creative
best!
• The study also found
that there is “increasing
pressure to be
productive, rather than
creative at work.”
Copyright October 2012 Daybreak Lit

4. Photo: koro-pl on Flickr
Don’t abandon creativity. It’s
the engine of your success.
Copyright October 2012 Daybreak Lit

5. Unleash creativity
• All too often it’s easier to
disown your brilliance than it
is to embrace it. When those
you admire and look up to do
not understand you or
appreciate your uniqueness
you can turn their issues
against yourself and devalue
who you are and what you are
capable of. Catch yourself
when you put yourself down
and challenge that kind of
thinking. Intelligence isn’t
fixed, settled, and determined.
Believe in your brilliance! – Dr.
Mark Chironna
Copyright October 2012 Daybreak Lit
Photo: gnuckx on Flickr

6. Leverage Your Creativity
• Before launching into your Big Idea, know
your unique selling point.
• Emphasize strengths. Know weaknesses.
• Develop a creativity team. Brainstorm
together.
• Study trends. Study how you can exploit them.
Copyright October 2012 Daybreak Lit

7. Connect Creativity to Success
• Creativity, when nurtured, generates value for
because it resolves problems.
• Creativity, when optimized, introduces you to
a person who needs your specific set of skills.
• Creativity, when respected, allows you to
command the compensation you require for
the extraordinary work you produce.
Copyright October 2012 Daybreak Lit

8. Connect Creativity to Profits
• Creativity leads to
original ideas,
competitive strategies
and valuable utility.
• Think iPads. Or the
newly designed mini-
Starbucks in Denver.
Copyright October 2012 Daybreak Lit
• Are these companies
hurting financially? NO!

9. Go Where No One Else Will
• Remember what I said
about unique selling
points?
• You become special by
blooming where you’re
planted!
• Don’t fear the solitude
of your creativity.
Copyright October 2012 Daybreak Lit

10. Copyright October 2012 Daybreak Lit
To learn more, contact
jhowardellis@daybreaklit.com