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A Brief Philosophy
of Social Media
James Brown
Philosophy of Social Media
Needs
▪A plan
▪A philosophy
▪A medium
▪Learn from the plan
▪Adjust
▪Don’t stop
Philosophy is more important
than tactics
Philosophy of Social Media
"I'm a big
believer that
creativity
comes from
limits."
Philosophy of Social Media
▪Internal limits
▪External
limits
Philosophy of Social Media
“This is a
communication
business
DAMNIT…
Communicate”
Philosophy of Social Media
Each public
action you take
on social media is
communication.
Philosophy of Social Media
"Leadership is
breathing spirit
into the hearts
and minds of
others."
Philosophy of Social Media
“THOUGHT
Leadership is
breathing spirit
into the hearts
and minds of
others."
Philosophy of Social
Media
• Let’s focus on number 4 … VALUE
• Each one of us is here because we
possess expertise
• Each of us adds value as an online
brand by expressing that expertise
Philosophy of Social Media
Give.
The power of a simple response is
greater than you think!
Philosophy of Social Media
“You gotta
suffer before
you celebrate.”
What you shouldn’t do is
about tactics!!!
Don’ts
▪Do nothing
▪Don’t sell first
▪Don’t pretend you’re something or someone you’re not
▪Don’t use jargon
▪Don’t confuse your personal with professional profile
▪Avoid spelling mistakes
▪Avoid politics when possible

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A brief philisophy of social media