5. One of the most
powerful
psychological
triggers
6.
7. Lyndon Johnson was able to get a
remarkable amount of programs through
congress when he was president based
largely on how many favors he had been
able to provide other legislators during his
many years in power in the house and
senate.
8.
9. Jimmy Carter on the other hand had a lot
of difficulty getting programs through
Congress. He campaigned as the outside
Washington candidate, saying that he
was indebted to no one there. His
legislative difficulty can be precisely
attributed to this.
10.
11. The real world take away:
•Go out of your way to help others. You
never know when that’s going to come
back to help you.
•Getting mad or upset doesn’t get you
anywhere, try being overly nice next time.
14. In the automotive industry. Quoting a
price for a vehicle, the buyer agreeing
then the sales person calls back because
“there was a mistake” and
“they’re going to lose money on this deal”
15. To bump up Jan. and Feb. sales,
toy companies advertise their flagship toys
in December so parents promise a toy for
Christmas.
All stores are miraculously out of the toy in
Dec. but in Jan. after parents have
purchased all their Christmas presents the
toys are restocked.
16. The real world take away:
•We tend to like and do what is familiar or
what we’ve done before
•Inconsistency is an undesirable trait
20. An Arizona State University research team
infiltrated the Billy Graham organization to
determine if they actually seed the
audience with ringers to come forward and
“witness”.
21. By the time Graham arrives in town and
makes his alter call, an army of six
thousand wait with instructions on when
to come fourth at varying intervals to
create the impression of a spontaneous
mass outpouring.
22.
23.
24.
25. Which sign would be more
effective to convince people to
conserve energy in the summer?
26. #2:
#1:
Told customers that they could
Informed the customer that
prevent the release of 262
they could be saving
pounds of greenhouse gasses
$54/month on their utility
every month.
bill.
#4:
#3:
Let customers know that 77
Encouraged customers that
percent of their neighbors were
saving energy was a socially
already actively using fans to
responsible thing to do.
save energy.
27. The real world take away:
•If the crowd is on your side it’s good to
show it
• Use social proof on important landing
pages on your website and when a
customer is close to making a purchase
31. Research has shown that we automatically
assign to good-looking individuals such
favorable traits as
talent, kindness, honesty, and intelligence.
32. A study of Canadian Federal elections
found that attractive candidates received
more than two and a half times as many
votes as unattractive candidates.
33. Tupperware’s viral marketing.
People were more likely to buy from people
they like.Generally more aesthetically
pleasing people tend to use this influence
excellently over others.
34.
35.
36. The real world take away:
•Look good feel good. Don’t be afraid to
dress up.
•Happiness is hot
•Find something you have in common
with a stranger, it’ll make them like you
more.
48. The real world take away:
•Making something exclusive can make
others want it more
•In a world of abundance, scarcity stands
out because we don’t expect it
Lyndon Johnson was able to get a remarkable amount of programs through congress when he was president based largely on how many favors he had been able to provide other legislators during his many years in power in the house and senate.
Lyndon Johnson was able to get a remarkable amount of programs through congress when he was president based largely on how many favors he had been able to provide other legislators during his many years in power in the house and senate.
Lyndon Johnson was able to get a remarkable amount of programs through congress when he was president based largely on how many favors he had been able to provide other legislators during his many years in power in the house and senate.
A study done by Canadian psychologists uncovered something fascinating about people at the racetrack: just after placing a bet, they are much more confident of their horse’s chances of winning than they were immediately before laying down that bet.
Study published in the washington post
73% of voters said in the strongest sense physical attractiveness never influenced their decision whatsoever. Only 13% actually considered it.
