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What’s In Cyberspace

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This presentation was made at Tarrant County Community College in November 2009.

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What’s In Cyberspace

  1. 1. What’s In Cyberspace?<br />Danger<br />and<br />Opportunity<br />
  2. 2. Expect Danger<br />
  3. 3. Drive Your Opportunity<br />
  4. 4. Navigate Your Experience<br />
  5. 5. How to Protect Yourself?<br />Outline your goals for the Web<br />Determine which platforms work for you<br />Decide how much time you will allocate<br />Determine your transparency level <br />Read expert sites like Mashable, Tech Crunch, Wired and Cnet<br />“Google” yourself regularly<br />
  6. 6. Practice Online Management<br />Be consistent in your personal, business or organizational message<br />Don’t lie on your profile<br />Don’t rant about your former employer<br />Don’t plagiarize<br />Update your sites simultaneously, if possible<br />Create “friend lists” on Facebook and Twitter<br />
  7. 7. Protect Your Online Content<br />Study privacy policies <br />Save text, photos logo images<br />Archive your URLs<br />Use content-protection sites such as Creative Commons, Internet Archive and Copyscape <br />Try tools like Snagit to save Web pages<br />Study basic copyright rules<br />
  8. 8. Seek Opportunity!<br />
  9. 9. Exploit the Web!<br />Search for jobs<br />Create winning profiles for recruiters<br />Obtain job leads<br />Brand your business<br />Interact socially<br />Create visibility for your nonprofit<br />Gain knowledge<br />Respond to public issues<br />
  10. 10. Communicate Your Message<br />Invite consumers to discuss your products<br />Create how-to’s for your products<br />Increase customer service for your products<br />Keep tabs on projects<br />Interact with your staff members<br />Conduct webcasts, teleconferences<br />Distribute podcasts<br />Create online events<br />
  11. 11. Don’t Be Fearful; Be Wise<br />Science is organized knowledge. Wisdom is organized life. – Immanuel Kant<br />It is characteristic of wisdom not to do desperate things. – Henry David Thoreau<br />The best-informed man is not necessarily the wisest. – Dietrich Bonhoeffer<br />Wisdom consists of the anticipation of consequences. – Norman Cousins<br />

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