How to Use Metric Based Analytics to Measure Media
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Learn how to use metric based analytics to get the most out of your online media campaigns. Infogenix's very own Jeremy Albrecht's presentation at UTC Events.
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Affiliate marketing is a type of performance-based marketing in which an affiliate promotes a product or service on behalf of a merchant in exchange for a commission. In simpler terms, it's like being a middleman between a seller and a buyer, where you earn a commission for referring someone to buy a product or service.
The process of affiliate marketing involves four parties: the merchant, the affiliate (also known as the publisher), the customer, and the affiliate network (optional). The merchant is the party that creates or sells a product or service. The affiliate is the party that promotes the product or service to potential customers. The customer is the one who ultimately purchases the product or service. And the affiliate network is a platform that connects merchants with affiliates, tracks sales, and manages payments.
To become an affiliate marketer, you need to find a product or service that you are interested in promoting and sign up for the merchant's affiliate program. Once you are accepted into the program, you will be given a unique affiliate link or banner that you can share with your audience. This link contains a tracking code that allows the merchant to know that the customer came from your referral.
As an affiliate marketer, you can promote the product or service through various channels, such as a website, blog, social media, email marketing, or paid advertising. The key is to create high-quality content that is valuable to your audience and includes your affiliate link or banner.
When a customer clicks on your affiliate link and makes a purchase, you earn a commission, which is usually a percentage of the sale price. The commission rate varies depending on the merchant and the product or service being promoted. Some merchants offer a flat rate commission, while others offer a tiered commission structure based on the volume of sales generated.
The benefits of affiliate marketing are that it's relatively easy to get started, requires little to no investment, and can be done from anywhere in the world. Additionally, it allows you to monetize your content without creating your own products or services. However, it does require some effort to build an audience and create content that converts.
Overall, affiliate marketing is a popular and effective way to make money online, and many people have built successful businesses through affiliate marketing.
Digima 15 minute power point
This document summarizes a Facebook advertising campaign for an artificial eye company. The campaign had goals of increasing page likes, views, and website traffic. Ads targeted the general public in Manila and other Philippine provinces, as well as ophthalmologists. Results included over 40,000 post reaches but low engagement rates. Key learnings were that high impressions were ineffective without engagement, and video ads required appealing initial seconds. Moving forward, the company plans to post more customer stories and before/after photos to build trust.
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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How to Use Metric Based Analytics to Measure Media
- 1. To Measure Media Campaign Effectiveness HOW TO USE METRIC-BASED ANALYTICS
- 2. FIRST THING’S FIRST: What are my goals?
- 3. • Brand awareness • Provide information • Increase conversions such as purchases or leads What do I want my media to achieve?
- 4. What do I need to measure?
- 5. Start With Views • Played • Viewed • Traffic
- 7. • Social shares • Comments • Likes, pins, favorites, etc. • Time on site • Time played • Bounce rate
- 8. End With Conversions • Leads • Downloads • Purchases
- 9. OKAY, SO YOUR COMPANY PROBABLY ISN’T A MAJOR FILM STUDIO… AND JENNIFER LAWRENCE ISN’T STARRING IN YOUR VIDEOS.
- 10. Where do I start?
- 11. Place tracking codes on your videos Add event tracking Add URL tracking IT’S MIGHTY DIFFICULT TO MEASURE YOUR CAMPAIGN WITHOUT ANY NUMBERS!
- 12. Add social share buttons next to videos and images
- 13. Publish videos on your website
- 14. Publish videos/images to YouTube and social networks
- 15. How do I measure?
- 16. • Analytics o Google o YouTube • Tracking o Code placed on your site o Code attached to URLs you share • Shares o AddThis o ShareThis
- 18. Events Overview Analytics > Reporting > Behavior > Events > Overview
- 19. Video Events
- 20. Events Flow Analytics > Reporting > Behavior > Events
- 22. Overview See how your campaign is performing
- 23. Demographi cs Identify which audiences you are currently reaching.
- 24. Playback Locations Identify where your viewers are watching your media. Remember when we talked about views? You can see them here, too.
- 25. Traffic Sources Identify how your viewers are getting to your media.
- 26. Devices What technology are your viewers using to watch your videos?
- 27. Audience Retention Measure engagement levels from your viewers.
- 28. Likes & Dislikes How do viewers receive your campaign?
- 29. Subscribers Do you have any fans?
- 31. Social Trends Analyze sharing engagement trends
- 32. Social Quality Track your media’s online value with Social Quality Index
- 33. FOLLOW UP WITH US AT JA@INFOGENIX.COM
- 34. Jeremy, that’s your cue to wrap it up and take a bow. (Seriously. Stop talking, dude)