Incepted in the year 1995, Innovative Arts is a recognized company engaged in the manufacture, export and supply of an assortment of plastic automotive components such as instrument pointers, illuminated instrument pointers, instrument tell tail clusters, dashboard components etc. These products receive global appreciation for their quality, performance and longevity. Our products ensure safe & hassle free driving. We have acquired the expertise to customize our products as per the specific requirements of our customers.

1. OUR WORK PRICIPLES
SHARING LEARNINGS FOR
BUSINESS EXCELLENCE
Excellence in Manufacturing can not
be achieved only through
Improvement Initiatives
But, it needs serious managerial
intervention and improvement in
backend managerial processes –
“Soft” as well as “Hard”
“Hard”

2. ORGANISATION CHART
ORGANISATION CHART
PROPRIETOR
C.E.O.
SYSTEMS-1
SYSTEMS-2 ACCOUNTS-2
PRODUCTION-19
PRODUCTION-30 QUALITY-9
QUALITY-10 STORES-2
FIRST PIECE &
HOT-STAMPING-3
HOT-STAMPING--8 PACKING-1
IN PROCESS-2
PROCESS-1 PACKING-1
PAD-PRINTING-2 DEGATING-2
PAD-PRINTING-2 DISPATCH-1
PAINTING-1 ASSEMBLY
PAINTING-1 PROCESS-2
ASSEMBLY-10
ASSEMBLY-15 ILLUMINATION-1
ILLUMINATION-2
ILLUMINATION-2 FINAL INSPECTION
ILLUMINATION-4 & PDI-2
PDI-1

3. LIST OF CUSTOMERS
SHARE OF BUSINESS FOR THE
JNS INSTRUMENTS-
INSTRUMENTS- YEAR ENDING
MANESAR 31ST,MARCH,2011
JOINT VENTURE WITH
NIPPON SEIKI JAPAN
EXPORT
MINDA STONERIDGE-
STONERIDGE- 10%
PUNE OTHERS
COLLABERATION WITH 10% JNS
40% JNS
STONERIDGE USA
MSIL
INDICATION INDICATION INDICATION
10%
INSTRUMENTS-
INSTRUMENTS- OTHERS
FARIDABAD EXPORT
LARGEST MFG. OF ROUND
INSTRUMENTS IN INDIA
MSIL
OTHERS-
OTHERS- 30%
SUPRAJIT, TAFE
ACCESS,VARROC
ENGINEERING.
ENGINEERING.
EXPORT-
EXPORT-
CANADA, USA, UK & SA.

4. SALES GROWTH &
CERTIFICATIONS
ISO
14001:2004 &
1200000
ISO/TS
MSIL 16949:2009
1000000
CLUS-
ISO TER
9001
800000 CERTIFI
-
600000 CATION
400000
200000
0
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
$ USD 385000 473000 631000 614000 770000 1045000

5. WORKING AT 33% CAPACITY
40.0 K POINTERS PER DAY

6. The Changing Scenario
Globalization – One Market
Global Competition
Government rules and regulations-
Liberalization
Customer expectations
Product Quality perceptions
Employee & Employer’s expectations
In this changing scenario, We must change:
Our way of Thinking
Our way of Working

7. INNOVATIVE ARTS FACT FILE
PRODUCT INSTRUMENT POINTERS, LENSES & LIGHT GUIDES
PRODUCT
FACILITY FARIDABAD-HARYANA-INDIA
EMPLOYEES 55
10000 SQ.FT.
AREA
INSTALLED CAPACITY 30 MILLION POINTERS PER ANNUM
CAPACITY UTILISATION 12 MILLION POINTERS PER ANNUM
REVENUE NETT PROFIT OF USD 65,000.00 2010-11
GROWTH GROWING @ 30% PER ANNUM
QUALITY SYSTEM ISO 9001-2008, ISO14001-2004 &
TS 16949:2009
D&B D-U-N-S NUMBER 65-044-1137

8. Certifications
ISO 9001-2008

9. CERTIFICATIONS
ISO/TS 16949:2009

10. CERTIFICATIONS
ISO 9001:2008

11. CERTIFICATIONS
ISO 14001-2004

12. NON-ILLUMINATED POINTERS

13. ILLUMINATED POINTERS

14. ILLUMINATED POINTERS-1
POINTERS-
FOR OUR CUSTOMERS IN CANADA

15. ILLUMINATED POINTERS-2
POINTERS-
4 PART ASSEMBLY WITH BRASS INSERT MOULDING & HOT
STAMPING ON BOTH TOP & BOTTOM SURFACES.
SPECIFICALLY FOR ‘HONDA 2 WHEELERS’

16. ILLUMINATED POINTERS-3
POINTERS-
Specifically designed to suit Shaft less motors from ‘SONCEBOZ’

17. ILLUMINATED POINTERS-4
POINTERS-
FOR OUR CUSTOMER IN CANADA

18. ILLUMINATED POINTERS-5
POINTERS-
TAMPON/ PAD PRINTING ON BLACK CAP

19. ILLUMINATED POINTERS-6
POINTERS-
SPECIFICALLY DESIGNED TO SUIT VID23-XX Transparent Shaft
VID23-
stepper motor.

20. ILUMINATED POINTERS-7
POINTERS-
TIP TO TAIL ILLUMINATION

21. ILLUMINATED POINTERS-8
POINTERS-
SPECIFICALLY FOR OUR CUSTOMERS ‘VNA’ NORTH
AMERICA (FORMERLY TELEFLEX)

22. ILLUMINATED POINTERS-9
POINTERS-
TAMPON PRINTING ON CAP TOP SPECIFICALLY FOR MARUTI
SUZUKI INDIA LTD.

23. ILLUMINATED POINTERS-10
POINTERS-
POINTERS SPECIFICALLY FOR ‘VNA’ NORTH AMERICA.

24. POINTER WEIGHTS
Raw-material used is Brass & Aluminum sheets.
Raw-

25. POINTER WEIGHTS
CNC TURNING FROM BRASS RODS

26. POINTER WEIGHTS
INJECTION MOLDING ‘HSGP’ WITH SPECIFIC GRAVITY OF MORE
THAN 11.

27. LENSES

28. PACKING STANDARD

29. Market Served
HONDA(HMSI),HERO-
TWO WHEELERS HONDA,SUZUKI,YAMAHA,TVS,BAJAJ
TELCO HCV,LCV,ASHOK LEYLAND,MAHINDRA-
COMMERCIAL VEHICALS BOLERO
TRACTORS MAHINDRA,ESCORTS,TAFE
THREE WHEELERS BAJAJ,MAHINDRA,PIAGGIO
PASSENGER CARS MSIL-GENERAL MOTORS UZBEKISTAN(N-150,MATIZ)

30. INNOVATIVE ARTS - CUSTOMERS
JNS INSTRUMENTS – A JOINT VENTURE WITH NIPPON SEIKI JAPAN
MINDA STONERIDGE – A JOINT VENTURE WITH STONERIDGE USA
INDICATION INSTRUMENTS LIMITED - FARIDABAD
SUPRAJIT ENGG - BANGALORE
TAFE ACCESS - CHENNAI
ACTIA INDIA
VARROC ENGINEERING
EXPORTS – CANADA, U.K., USA & SA.

31. 7 Gate NPD Process
Gate -1 Input, Quote & Order
Gate - 2 Plan and Define
Gate - 3
Verify the design given by customer
Gate - 4 Develop and Validate
Gate - 5 Process Development
Gate – 6 Customer Approval
Gate - 7 Production
Approval

32. Quality Assurance Process
Operation Quality Assurance
Vendor Evaluation
Control plan
Component Manufacturability Review
Handling
Control Plan
PFMEA
In process Process Capability
Rejection Analysis
Corrective Action
Product Validation
Final product Quality Tracking
Pre Dispatch Audit
Warranty Analysis
Customer Satisfaction Survey
Continuous Improvements

33. Product Development Time
Low End
Medium (illuminated)
High (illuminated snap
fitment)
WEEKS

34. Quality Assurance Process
Quality
Frequency
Checks
Incoming As per Sampling
Components plan
Stage wise Checks First 5 Sample
Final Product 100%
Monthly (local
Customer Line
customers)

35. Manufacturing Facility
10 VERTCAL INJECTION MOLDING MACHINES WITH 2 SPL. PURPOSE FOR INSERT
MOLDING.
2 HORIZONTAL INJECTION MOLDING MACHINE FROM L&T (De-Tech 60T)
7 HOT STAMPING
2 PAD/TAMPON PRINTING
INHOUSE PRESS SHOP TO MFG.COUNTER WEIGHTS
20 STATIONS FOR PNEUMATICALLY OPERATED POINTER ASSEMBLY
DARK ROOM TO CHECK 100% ILLUMINATION OF POINTERS

36. Cost
Solutions at 30% less cost than bench marked competitors.
Group of engineers for bench marking, value cost analysis.
Cost tracking at every gate during development.
Cost reduction targets with rewards to all work partners.
Focus to reduce Logistic costs.

37. End Products – Tractors

38. End Products – Scooter / 3W

39. End Products – Motorcycles

40. End Products – Commercial Vehicles

41. Products – Utility Vehicle

42. Products – Passenger Car

43. END CUSTOMERS
HONDA(HSMI)
HERO HONDA
SUZUKI
MARUTI SUZUKI
YAMAHA
BAJAJ AUTO
TVS
TATA MOTORS
ASHOK LEYLAND
VOLVO (POINTER UNDER DEVELOPMENT)
GENERAL MOTORS
MAHINDRA & MAHINDRA
ESCORTS
TAFE
PIAGGIO