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Hendrik Lennarz: My Personal Growth Hacking Challenge

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How To Build A Growth Environment?
Get Some Hacks To Go!

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Hendrik Lennarz: My Personal Growth Hacking Challenge

  1. 1. 25.07.2016 My personal 
 Growth Hacking 
 Challenge 25.07.2016 # How to build a Growth environment # Growth Hacks To Go
  2. 2. „Data driven actions to grow your user base“ WHAT IS GROWTH HACKING?
  3. 3. 1st official Growth Hack - 1996
  4. 4. Trusted Shops Last official Growth Hack - 2016
  5. 5. Trusted Shops 2 dimensions of Growth Hacking 25.07.20166 BUILD GROWTH ENVIRONMENT ! AGILE DEVELOPMENT ! USER-CENTRIC Execute Growth Hacks ! Tactics how to gather & hold users Growth Manager Growth Hacker
  6. 6. Build Growth environment
  7. 7. #1 If you fail, fail fast! 25.07.20168
  8. 8. #2 Be customer centric! 25.07.20169
  9. 9. #3 Hire the best team! 25.07.201610
  10. 10. Trusted Shops Find your team´s formation 25.07.201611
  11. 11. #4 Be agile, build MVPs 25.07.201612
  12. 12. MVP = Minimum Viable Product 25.07.201613
  13. 13. Bad MVPs! 25.07.201614
  14. 14. Not a MVP! 25.07.201615
  15. 15. #5 Valid data for valid decisions 25.07.201616
  16. 16. #6 Love at first sight - Onboarding 25.07.201617
  17. 17. #7 Watch out your competition 25.07.201618
  18. 18. #8 Find your target group, early! 25.07.201619
  19. 19. #9 Never get tired changing 25.07.201620
  20. 20. #10 High-performing IT 25.07.201621
  21. 21. #11 Execute Growth Hacks
  22. 22. Size matters … • “We have more than 300 old women only in Berlin, we are taking care of.” • “Our caregivers are certified and have at least more than 10 years experience…” 25.07.201623
  23. 23. Trust matters… 25.07.201624
  24. 24. AB-testing matters… 25.07.201625 Source: http://whichtestwon.com
  25. 25. Tell - how can you help? 25.07.201626 Never forget taking your pills!
  26. 26. Shorten your customer lifecycle 25.07.201627
  27. 27. Be a funnel hero! 25.07.201628 - Per marketing channel - Per activated user - Per paid user
  28. 28. Very warm welcome “Sent from my iPhone” 25.07.201629
  29. 29. Be clicky 25.07.201630
  30. 30. Clean up your email list 25.07.201631
  31. 31. Gain traffic via Q&A sites / forums 25.07.201632
  32. 32. Don´t call it “Newsletter” “Join like 5000+ other experts before” 25.07.201633
  33. 33. Send Trigger Notifications Find emotional moments (good/bad) “Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist” 25.07.201634
  34. 34. Build best FAQs • Increase conversions • Decrease manual support • SEO content 25.07.201635
  35. 35. Recycle content • on slideshare • as guest postings • on high-traffic blog communities • in your newsletter • ... 25.07.201636
  36. 36. Make sharing easy 25.07.201637 And not too early
  37. 37. Personalize it 25.07.201638
  38. 38. Easiness beats pricing 25.07.201639
  39. 39. Pricing is psycho stuff 25.07.201640
  40. 40. Use Live Chat Tools 25.07.201641
  41. 41. Don´t forget your existing customers Cross-Selling Upselling Reviews Referals 25.07.201642
  42. 42. The best way to get started, is to just get started 25.07.201643 #1 If you fail, fail fast! #2 Be customer-centric! #3 Hire the best team! #4 Be agile, build MVPs! #5 Valid data for valid decisions #6 User Onboarding rocks #7 Watch out your competition #8 Find your target group early #9 Never get tired changing #10 High performing IT #11 Execute growth hacks MY PERSONAL GROWTH CHALLENGE
  43. 43. Would you give me 5 stars? 25.07.201644 http://hammr.de/ratelennarz http://growthhackerlove.com/ebook/
  44. 44. www.trustedshops.com Footer Hendrik Lennarz 25.07.201645 Executive Director of Product & IT Twitter: @lennarz Mail: hendrik.lennarz@trustedshops.com

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