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1. 3. Getting started with Google-
Analytics Account

2. Objectives
• Setting up Google Analytics
• Tracking data in Google Analytics
• Learning Google Analytics reports
• Navigating Google Analytics interface
• Google Analytics acquisition reports
• Google Analytics engagement reports
• Google Analytics demographics reports
• Viewing audiences and analysis

4. How to set up Google
Analytics

5. Get started with
Analytics with
Analytics
Create or sign into your Analytics
account:
Create
or sign
in
Set up a property in your Analytics account.
Set up
Set up a reporting view in your property. Follow
the instructions to add the tracking code to
your website so you can collect data in your
Analytics property.
Set up

7. Tracking data in Google Analytics
Learning Google Analytics reports

9. PII Viewer

10. Super metrics Add-on

12. Google Analytics Add-on

14. Real-Time Reporting

16. Different Reports & Their
Understanding

17. Mobile Overview Report

18. Channels Report

19. Navigation Summary

20. Landing Pages Report

21. Site Speed Overview Report

22. Goal Overview Report

23. Navigating Google Analytics
interface

26. Example
Access your google-analytics account and
explore the interface.

27. Google Analytics Acquisition Reports

28. Campaigns are in attracting users through.
Social: Social Source Referral exactly matches ...
Organic Search: Medium exactly matches
Paid Search: Medium matches regex ^

30. Google Analytics Engagement Reports

31. The Engagement report has two parts:
1: Visit Duration and
2: Page Depth.
These reports can help you profile good customer's actions, which
can help you target more customers of a similar nature and turn
unsuccessful visits into more successful visits.

34. Google Analytics demographics
reports

37. Viewing Audiences And Analysis

40. Take-Aways
⮚ Google Analytics
account
⮚ Main Tools for Analysis
⮚ Different Reports &
Their Understanding