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Study on Sporting Goods Manufacturing Clusters
Ze Zhang
Department of Physical Education
Zhejiang International Studies University
Hangzhou, China
Abstract—The current study of sporting goods
manufacturing clusters focuses on such aspects as their
connotation and characteristics, formation mechanism,
advantages and evolutionary tendency, innovation and
upgrading. The argument of this article is that later studies
shall focus more on the risks that challenge sporting goods
manufacturing clusters and solutions to the risks as well as on
their management. Analysis of relations between sporting
goods manufacturing clusters from the perspective of network
is especially important, which can afford a new angle of the
studies.
Keywords—sporting goods; sponing goods manufacturing
industry; industry clusters; network
I. INTRODUCTION
With the proliferation of sporting goods manufacturing
industry and related industries, certain areas begin to see
clusters of them. Study on sporting goods manufacturing
clusters is gradually becoming the focal point of related
theoretical field. Based on summarizing and analyzing past
studies, this article finds out the status quo and deficiencies
of the current studies of sporting goods manufacturing
clusters and points out a way out for future study.
II. STUDY ON THE CONNOTATION AND
CHARACTERISTICS OF SPORTING GOODS MAN-FACTURING
CLUSTERS
The study on the connotation and characteristics of
sporting goods manufacturing clusters is an essential part of
the study.
According to Ciappei and Simoni, the success of sports
shoes industry clusters in Montebelluna, Italy should be
attributed to the following four factors: network,
organization, information and telecommunication, and
reduced cost by saving time [1]. Although this study has not
yet specified the connotation of sporting goods
manufacturing clusters, it can be seen that network, which is
a combination of all relations between sporting goods
manufacturing clusters, is a significant feature of clusters. An
exploration of network relations between clusters is truly
meaningful for a correct understanding of sporting goods
manufacturing clusters.
A sporting goods industry cluster is an economic
community of related SMEs concentrated in a certain area
specialized in sporting goods industry. It has the following
characteristics: firstly, the network structure formed within
itself; secondly, emphasis on resources rather than on
know-how; thirdly, horizontal integration as the main feature
of work division, and the chain industry relation developed
through mutual complement; fourthly. importance attached
to the natural ambience, fundament of advantageous
industries and historical, cultural tradition of the location;
fifthly, SMEs as the major force, most of which are private
enterprises bonded by kinship and neighbourhood, featuring
family management; and sixthly, merely flexible
manufacturing and management of supply chains to meet
market changes, insufficient innovation and low
technological standard resulting in low-end products [2].
Some studies maintain that small and medium-sized
sporting goods enterprise industry clusters are some
collections of small and medium-sized enterprises with
sustainable competitive advantages featuring specialization
and steady cooperative relation [3]. It can be seen that the
SMEs are often disadvantaged in competition owning to their
small scales. In order to gain advantageous positions, they
tend to cooperate and form clusters.
Production of sporting goods industry clusters in the
Yangtze River Delta is characterized by specialization,
intensification and collaboration of production [4]. Within a
certain area, sporting goods manufacturing clusters form a
network consisting of sporting goods manufacturing industry
as the flagship. and other sections such as suppliers, dealers,
intermediary and administrative organizations. Formed
within a certain area with special geographical characteristics,
rich resources. historical, cultural traditions or policies, they
are endowed with comparative advantages. The interlaced
economic and social network relation between
manufacturing enterprises and the supporting organizations
is favourable for collaborated innovation of the cluster
members. In clusters, enterprises adopt flexible
manufacturing to adapt to the market transformations. The
economic conducts of clusters are more oflen than not
embedded in communicational networks. As open systems,
the clusters can foster relation with enterprises out of
themselves. The above summary, however, doesn't deny
individual characteristics of specific clusters and of their
networks, which are natural because of regional and
individual differences, to be proved and analyzed regarding
specific subjects of study with appropriate methods.
2nd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economical Subjects (JAHP 2017)
Copyright © 2017, the Authors. Published by Atlantis Press.
This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Advances in Social Science, Education and Humanities Research, volume 159
263
III. STUDY ON THE FORMATION MECHANISM OF
SPORTING GOODS MANUFACTURING CLUSTERS
In Zhejiang Province, which is home to numerous
sporting goods enterprise clusters, many family enterprises
were set up market-oriented, and proliferate into their
neighbourhoods with their exemplary effect. For the sake of
mutual benefit they cuddle together to form the initiative
enterprise clusters [5].
There are generally two ways of formation of sporting
goods manufacturing clusters: one, internally motivated
automatic formation via the appeal of profit, in which some
pioneering enterprises exert the exemplary effect; and the
other, externally motivated administrated formation in which
the local government formulate clear developmental strategy
with concerned organizations and enterprises and get them
well implemented to form industry clusters [6].
Some studies hold it that the prerequisites for small and
medium-sized sporting goods industry clusters to form
include the following; fast concentration of industry capital;
free flows of labour and technology; high market demand;
integration of value and technology; and policy support of
the locality [7].
According to product and clustering features sporting
goods manufacturing clusters in Zhejiang Province can be
divided into four types:
 resource-based industry clusters relying on local
resources or raw materials, formed through
collaboration between enterprises;
 sales network-oriented industry clusters which are
closely connected and mutually boost with market;
 traditional industry-based industry clusters and;
 internal work division-based industry clusters [8].
IV. STUDY ON THE ADVANTAGES OF SPORTING GOODS
MANUFACTURING CLUSTERS
Based on economic geographical theories, N. Henry and
S. Pinch used the example of clustering British sports car
enterprises to illustrate that industry clusters, which pools
know-how and forge a tight network between science and
technology, can benefit the industry development by the
spread of know-how which consequently helps maintain its
advantages in competition [9] . Studies at home also found
that industry clusters of small and medium-sized enterprises
can step up technology advancement, facilitate innovation,
stimulate competition, absorb resources, and therefore boost
the competitive capacity of small and medium-sized
enterprises [10].
The reasons why sporting goods manufacturing
enterprises form clusters are that the clusters boast
advantages in scale and cost. information and innovation:
geographical location and brand. industry and market, policy
and environment [11]. They are advantaged in competition
for as clusters they can lower trade costs, promote technical
innovation, foster regional brand. reduce enterprise risks and
share favourable regional and political environment [12]. At
the same time. sporting goods manufacturing clusters can
finally develop the regional brand through four stages:
namely, regional product, regional recognition, regional
brand cultivation and regional culture [13].
V. STUDY ON THE EVOLUTION OF SPORTING GOODS
MANUFACTURING CLUSTERS
The stage of production specialization is the initial stage
of enterprise clusters when all products are manufactured by
a single department; during the stage of technical
specialization, certain manufacturing procedures get
separated from the original production and focus on
intermediate products; during the stage of service
specialization, internal division of work is further deepened
and the service section gets transferred external to the
enterprise [14].
Study on sports shoes industry clusters in Jinjiang,
Fujian Province, has found that industry clusters, although
automatically formed, experienced three stages of
development, namely enterprise clustering, industry
clustering and network formation, following a development
track from low to high [15].
VI. STUDIES ON THE INNOVATION AND UPGRADING OF
SPORTING GOODS MANUFACTURING CLUSTERS
Attempts have been made abroad. The reason why
British race car industry clusters maintain their advantages is
that the network between the designers, manufacturers and
suppliers of the clusters has kept developing which is
beneficial for competition and cost-effective innovation [16].
Studies on Charlotte race car industry clusters of North
California, U. S. find that innovation of industry clusters can
be largely promoted by the coordination between research
institutions and enterprises [17].
More attention has been paid to this issue domestically in
recent days. The development pattern of sporting goods
manufacturing clusters is turning from investment-motivated
to innovation-motivated. On the one hand, hi-tech and
advanced tech is applied to reconstruct sporting goods
manufacturing industry to maximize its existing advantages;
on the other hand, international cooperation and cooperation
between enterprises research institutes, peers and customers
has been promoted; and study on how to prolong life cycle of
sporting goods manufacturing industry has been strengthened.
The government shall do its work to seek external
technological support and build up an overall cooperative
system of multiple layers to enhance the fast development
and enlarge the competitive capacity of enterprises [18].
With flexible operation and strong motivation for innovation,
small-sized enterprise clusters can be combined for regional
innovative network [19].
The innovative system of sporting goods industry clusters
of Zhujiang River Delta is an example of multi-section,
multi-layer network-like interactive structure of cluster
innovative system. Innovation on the first layer is enacted by
enterprises through imitation, cooperation and independent
innovation. On the second layer, consultation and technical
agencies in clusters are developed for the sake of innovation.
Advances in Social Science, Education and Humanities Research, volume 159
264
Innovation is realized through technological service,
information service and cooperative research and
development. The third layer consists of universities,
professional research institutes and agencies. The fourth
layer refers to the perfection guaranteeing and incentive of
innovation in terms of policies and regulations [20].
Clusters in China's Taiwan mainly follows three patterns
of innovation: one, the consecutive pattern which is the
continuation of innovation of certain products; second,
technical platform pattern which satisfies the varied needs of
market with diversified innovation in specified sports parks;
and third, infiltrating pattern which allows innovation to take
place in related technical fields through expanded business
areas [21].
Despite their advantages and preconditions in innovation,
the sporting goods manufacturing clusters face various
problems in their development such as deficient enterprise
innovation capacity, lack of innovation agencies, scarcely
avoidable innovation risks, and lack of innovation culture
and so on. Reflecting upon the cases of Taiwan, India and
Brazil, solutions are put forward for the promotion of
innovation of sporting goods industry clusters in China from
three aspects: critical factors of industry cluster innovation,
supporting factors of service and macro-environment [21].
Clusters shall carry out independent innovation on the
three levels of spatial congregation, technical communication
and social and cultural value [22]. Viewed from the
perspective of global and local interactive governance, the
notion of four interactive stages are put forward, namely, the
stage of boosting, the stage of obstruction elimination, the
stage of bottle-neck-breaking and the stage of mature
development [23]. With regard to types and global value
chain of sporting goods industry clusters, researchers
suggested such ways of upgrading as advanced enterprise-led
pattern, covert pattern, industry base pattern, along with
related implementation ideas [24].
VII. CONCLUSION
The current related sports goods manufacturing industry
cluster research focuses mainly in: sports goods
manufacturing industry cluster connotation and
characteristics, formation mechanism, competitive advantage,
evolution trend, innovation and upgrade, etc. However, the
research on the risks and countermeasures of the sports
industry cluster in the present study and the research on the
governance of the sports industry cluster are not very
common. Especially the sports goods industry cluster
network relations between the enterprise and structure, form
of motivation in the cluster network and network attributes,
from the micro level analysis of sports goods manufacturing
industry cluster formation mechanism of research are few.
And the network as the skeleton of the cluster, it is
self-evident that the network is the research Angle to explore
the significance of the industrial cluster formation.
REFERENCES
[1] C. Cristiano, S. Christian. Drivers of new product success in the
Italian sport shoe cluster of Montebelluna. Journal of Fashion
Marketing and Management, 2005(1).
[2] M. Yang, L. Guo. Research on the Development of China's Sports
Product Industry Clusters and Governmental Policies. Sports and
Science, 2005 (3).
[3] C. Shi. Analysis of Lack of Efficiency in SME Sports Industry
Clusters in Fujian. Journal of Chengdu Institute of Physical Education,
2008(11).
[4] J. Hua. Studu on the Status Quo and Development Advantages of
Sports Product Industrv Clusters in Yangtze River Delta. Economy of
China’s Special Economic Zones, 2008(11).
[5] Q. Qiu, L. Xie. Characteristics and Evolutionaty Tendencies of Sports
Product Industry: Clusters in Zhejiang. Sports Culture Guide, 2004
(1)
[6] M. Yang. L. Guo. Research on the Development of China’s Sports
Product Clusters and Governmental Policies. Physical Education and
Science,2005(3).
[7] B. Cai, Z. Lin et al. Study on China’s SME Sports Product Clusters—
—Taking Clusters in Jinjiang,Fujian as an Example. Journal of
Beijing Sports University,2006(10).
[8] M. Shao, J. Li. An Empirical Studv on Regional Sporting goods
Industry Clusters——Taking Zhejiang as an example, Sport Science
of Zhejiang,2007(4).
[9] N. Henry, S. Pinch. Spatialising knowledge: placing knowledge
community of Motor Sports Valley[J]. Geoforum,2000(31).
[10] P. Zhang, Q, Zhang. Industry Clusters: a Strategic Choice of China’s
Sports Industry——Taking that of Jinjiang, Fujian as example. Fujian
Sport Science and Technology, 2005(1).
[11] Y. Xi, Y. Liu, T. Jin. Study on the Status and Development of China’s
Sporting goods. Sports and Science,2005(6).
[12] B. Cai. Empirical Studv on Regional Sporting goods Industry Clusters.
Journal of Shanghai Institute of Sports, 2006 (1).
[13] S. Jin. Study on the Construction of Regional Brands of China s
Sporting goods Industry Clusters. Journal of Tianjin Institute of
Sports,2009(1).
[14] Q. Qiu, L. Xie. Characteristics and Evolutionary Tendencies of Sports
Product Industry: Clusters in Zhejiang. Sports Culture Guide, 2004
(1)
[15] X. Hong. Stage Evolution of Jinjiang Sports Shoes Industry Clusters.
Coastal Enterprises and Science& Tech, 2006(4).
[16] B. Aston. Advanced Auto-Engineering: A Technologv-Led UK
Cluster. Business Strategy Review, 1998(1).
[17] K. Viljamaa. Technological and Cultziral Challenges in Local
Innovation Support Actiwties-Emerging Knowledge Interactions in
Charlotte's Motor Sport Cluster. European Planning Studies, 2007(9).
[18] P. Lu. Competitive Capacity of Sporting goods Manufacturing
Industry Clusters of Yongkang and Development Strategies.
Economic Forum, 2007(18).
[19] Y. Wang. Analysis of Small-si_ed Sporting goods Enterprise Clusters
of Zhejiang. Sports Science of Zhejiang, 2008(6).
[20] Z. Zhu, D. Ye. Study on the Development of Sporting goods Industry
Clusters in Zhujiang Delta. Journal of Guangzhou University
(Humane Science), 2009(4).
[21] M. Yang, D. Pan. Studv on the Innovation of China's Sporting goods
Industry Clusters. Journal of Shandong Institute of Sports, 2008(10).
[22] Y. Huang, Z. Huang. Theoretical and Empirical Studv of the
Development and Independent Innovation of Sporting goods and
Industry Clusters.2008(12).
[23] Q. Bao, X. Chen. The Upgrading of Yongkang Leisure Bicycle
Industry Cluster under the Global and Local Interactive Governance.
World Regional Studies, 2007 (2).
[24] M. Yang, X. W. Upgrading Pattern and Implementation Methods of
China's Sporting goods Industry Clusters. Journal of Tianjin Institute
of Sports, 2008(6).
Advances in Social Science, Education and Humanities Research, volume 159
265

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25883428.pdf

  • 1. Study on Sporting Goods Manufacturing Clusters Ze Zhang Department of Physical Education Zhejiang International Studies University Hangzhou, China Abstract—The current study of sporting goods manufacturing clusters focuses on such aspects as their connotation and characteristics, formation mechanism, advantages and evolutionary tendency, innovation and upgrading. The argument of this article is that later studies shall focus more on the risks that challenge sporting goods manufacturing clusters and solutions to the risks as well as on their management. Analysis of relations between sporting goods manufacturing clusters from the perspective of network is especially important, which can afford a new angle of the studies. Keywords—sporting goods; sponing goods manufacturing industry; industry clusters; network I. INTRODUCTION With the proliferation of sporting goods manufacturing industry and related industries, certain areas begin to see clusters of them. Study on sporting goods manufacturing clusters is gradually becoming the focal point of related theoretical field. Based on summarizing and analyzing past studies, this article finds out the status quo and deficiencies of the current studies of sporting goods manufacturing clusters and points out a way out for future study. II. STUDY ON THE CONNOTATION AND CHARACTERISTICS OF SPORTING GOODS MAN-FACTURING CLUSTERS The study on the connotation and characteristics of sporting goods manufacturing clusters is an essential part of the study. According to Ciappei and Simoni, the success of sports shoes industry clusters in Montebelluna, Italy should be attributed to the following four factors: network, organization, information and telecommunication, and reduced cost by saving time [1]. Although this study has not yet specified the connotation of sporting goods manufacturing clusters, it can be seen that network, which is a combination of all relations between sporting goods manufacturing clusters, is a significant feature of clusters. An exploration of network relations between clusters is truly meaningful for a correct understanding of sporting goods manufacturing clusters. A sporting goods industry cluster is an economic community of related SMEs concentrated in a certain area specialized in sporting goods industry. It has the following characteristics: firstly, the network structure formed within itself; secondly, emphasis on resources rather than on know-how; thirdly, horizontal integration as the main feature of work division, and the chain industry relation developed through mutual complement; fourthly. importance attached to the natural ambience, fundament of advantageous industries and historical, cultural tradition of the location; fifthly, SMEs as the major force, most of which are private enterprises bonded by kinship and neighbourhood, featuring family management; and sixthly, merely flexible manufacturing and management of supply chains to meet market changes, insufficient innovation and low technological standard resulting in low-end products [2]. Some studies maintain that small and medium-sized sporting goods enterprise industry clusters are some collections of small and medium-sized enterprises with sustainable competitive advantages featuring specialization and steady cooperative relation [3]. It can be seen that the SMEs are often disadvantaged in competition owning to their small scales. In order to gain advantageous positions, they tend to cooperate and form clusters. Production of sporting goods industry clusters in the Yangtze River Delta is characterized by specialization, intensification and collaboration of production [4]. Within a certain area, sporting goods manufacturing clusters form a network consisting of sporting goods manufacturing industry as the flagship. and other sections such as suppliers, dealers, intermediary and administrative organizations. Formed within a certain area with special geographical characteristics, rich resources. historical, cultural traditions or policies, they are endowed with comparative advantages. The interlaced economic and social network relation between manufacturing enterprises and the supporting organizations is favourable for collaborated innovation of the cluster members. In clusters, enterprises adopt flexible manufacturing to adapt to the market transformations. The economic conducts of clusters are more oflen than not embedded in communicational networks. As open systems, the clusters can foster relation with enterprises out of themselves. The above summary, however, doesn't deny individual characteristics of specific clusters and of their networks, which are natural because of regional and individual differences, to be proved and analyzed regarding specific subjects of study with appropriate methods. 2nd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economical Subjects (JAHP 2017) Copyright © 2017, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 159 263
  • 2. III. STUDY ON THE FORMATION MECHANISM OF SPORTING GOODS MANUFACTURING CLUSTERS In Zhejiang Province, which is home to numerous sporting goods enterprise clusters, many family enterprises were set up market-oriented, and proliferate into their neighbourhoods with their exemplary effect. For the sake of mutual benefit they cuddle together to form the initiative enterprise clusters [5]. There are generally two ways of formation of sporting goods manufacturing clusters: one, internally motivated automatic formation via the appeal of profit, in which some pioneering enterprises exert the exemplary effect; and the other, externally motivated administrated formation in which the local government formulate clear developmental strategy with concerned organizations and enterprises and get them well implemented to form industry clusters [6]. Some studies hold it that the prerequisites for small and medium-sized sporting goods industry clusters to form include the following; fast concentration of industry capital; free flows of labour and technology; high market demand; integration of value and technology; and policy support of the locality [7]. According to product and clustering features sporting goods manufacturing clusters in Zhejiang Province can be divided into four types:  resource-based industry clusters relying on local resources or raw materials, formed through collaboration between enterprises;  sales network-oriented industry clusters which are closely connected and mutually boost with market;  traditional industry-based industry clusters and;  internal work division-based industry clusters [8]. IV. STUDY ON THE ADVANTAGES OF SPORTING GOODS MANUFACTURING CLUSTERS Based on economic geographical theories, N. Henry and S. Pinch used the example of clustering British sports car enterprises to illustrate that industry clusters, which pools know-how and forge a tight network between science and technology, can benefit the industry development by the spread of know-how which consequently helps maintain its advantages in competition [9] . Studies at home also found that industry clusters of small and medium-sized enterprises can step up technology advancement, facilitate innovation, stimulate competition, absorb resources, and therefore boost the competitive capacity of small and medium-sized enterprises [10]. The reasons why sporting goods manufacturing enterprises form clusters are that the clusters boast advantages in scale and cost. information and innovation: geographical location and brand. industry and market, policy and environment [11]. They are advantaged in competition for as clusters they can lower trade costs, promote technical innovation, foster regional brand. reduce enterprise risks and share favourable regional and political environment [12]. At the same time. sporting goods manufacturing clusters can finally develop the regional brand through four stages: namely, regional product, regional recognition, regional brand cultivation and regional culture [13]. V. STUDY ON THE EVOLUTION OF SPORTING GOODS MANUFACTURING CLUSTERS The stage of production specialization is the initial stage of enterprise clusters when all products are manufactured by a single department; during the stage of technical specialization, certain manufacturing procedures get separated from the original production and focus on intermediate products; during the stage of service specialization, internal division of work is further deepened and the service section gets transferred external to the enterprise [14]. Study on sports shoes industry clusters in Jinjiang, Fujian Province, has found that industry clusters, although automatically formed, experienced three stages of development, namely enterprise clustering, industry clustering and network formation, following a development track from low to high [15]. VI. STUDIES ON THE INNOVATION AND UPGRADING OF SPORTING GOODS MANUFACTURING CLUSTERS Attempts have been made abroad. The reason why British race car industry clusters maintain their advantages is that the network between the designers, manufacturers and suppliers of the clusters has kept developing which is beneficial for competition and cost-effective innovation [16]. Studies on Charlotte race car industry clusters of North California, U. S. find that innovation of industry clusters can be largely promoted by the coordination between research institutions and enterprises [17]. More attention has been paid to this issue domestically in recent days. The development pattern of sporting goods manufacturing clusters is turning from investment-motivated to innovation-motivated. On the one hand, hi-tech and advanced tech is applied to reconstruct sporting goods manufacturing industry to maximize its existing advantages; on the other hand, international cooperation and cooperation between enterprises research institutes, peers and customers has been promoted; and study on how to prolong life cycle of sporting goods manufacturing industry has been strengthened. The government shall do its work to seek external technological support and build up an overall cooperative system of multiple layers to enhance the fast development and enlarge the competitive capacity of enterprises [18]. With flexible operation and strong motivation for innovation, small-sized enterprise clusters can be combined for regional innovative network [19]. The innovative system of sporting goods industry clusters of Zhujiang River Delta is an example of multi-section, multi-layer network-like interactive structure of cluster innovative system. Innovation on the first layer is enacted by enterprises through imitation, cooperation and independent innovation. On the second layer, consultation and technical agencies in clusters are developed for the sake of innovation. Advances in Social Science, Education and Humanities Research, volume 159 264
  • 3. Innovation is realized through technological service, information service and cooperative research and development. The third layer consists of universities, professional research institutes and agencies. The fourth layer refers to the perfection guaranteeing and incentive of innovation in terms of policies and regulations [20]. Clusters in China's Taiwan mainly follows three patterns of innovation: one, the consecutive pattern which is the continuation of innovation of certain products; second, technical platform pattern which satisfies the varied needs of market with diversified innovation in specified sports parks; and third, infiltrating pattern which allows innovation to take place in related technical fields through expanded business areas [21]. Despite their advantages and preconditions in innovation, the sporting goods manufacturing clusters face various problems in their development such as deficient enterprise innovation capacity, lack of innovation agencies, scarcely avoidable innovation risks, and lack of innovation culture and so on. Reflecting upon the cases of Taiwan, India and Brazil, solutions are put forward for the promotion of innovation of sporting goods industry clusters in China from three aspects: critical factors of industry cluster innovation, supporting factors of service and macro-environment [21]. Clusters shall carry out independent innovation on the three levels of spatial congregation, technical communication and social and cultural value [22]. Viewed from the perspective of global and local interactive governance, the notion of four interactive stages are put forward, namely, the stage of boosting, the stage of obstruction elimination, the stage of bottle-neck-breaking and the stage of mature development [23]. With regard to types and global value chain of sporting goods industry clusters, researchers suggested such ways of upgrading as advanced enterprise-led pattern, covert pattern, industry base pattern, along with related implementation ideas [24]. VII. CONCLUSION The current related sports goods manufacturing industry cluster research focuses mainly in: sports goods manufacturing industry cluster connotation and characteristics, formation mechanism, competitive advantage, evolution trend, innovation and upgrade, etc. However, the research on the risks and countermeasures of the sports industry cluster in the present study and the research on the governance of the sports industry cluster are not very common. Especially the sports goods industry cluster network relations between the enterprise and structure, form of motivation in the cluster network and network attributes, from the micro level analysis of sports goods manufacturing industry cluster formation mechanism of research are few. And the network as the skeleton of the cluster, it is self-evident that the network is the research Angle to explore the significance of the industrial cluster formation. REFERENCES [1] C. Cristiano, S. Christian. Drivers of new product success in the Italian sport shoe cluster of Montebelluna. Journal of Fashion Marketing and Management, 2005(1). [2] M. Yang, L. Guo. Research on the Development of China's Sports Product Industry Clusters and Governmental Policies. Sports and Science, 2005 (3). [3] C. Shi. Analysis of Lack of Efficiency in SME Sports Industry Clusters in Fujian. Journal of Chengdu Institute of Physical Education, 2008(11). [4] J. Hua. Studu on the Status Quo and Development Advantages of Sports Product Industrv Clusters in Yangtze River Delta. Economy of China’s Special Economic Zones, 2008(11). [5] Q. Qiu, L. Xie. Characteristics and Evolutionaty Tendencies of Sports Product Industry: Clusters in Zhejiang. Sports Culture Guide, 2004 (1) [6] M. Yang. L. Guo. Research on the Development of China’s Sports Product Clusters and Governmental Policies. Physical Education and Science,2005(3). [7] B. Cai, Z. Lin et al. Study on China’s SME Sports Product Clusters— —Taking Clusters in Jinjiang,Fujian as an Example. Journal of Beijing Sports University,2006(10). [8] M. Shao, J. Li. An Empirical Studv on Regional Sporting goods Industry Clusters——Taking Zhejiang as an example, Sport Science of Zhejiang,2007(4). [9] N. Henry, S. Pinch. Spatialising knowledge: placing knowledge community of Motor Sports Valley[J]. Geoforum,2000(31). [10] P. Zhang, Q, Zhang. Industry Clusters: a Strategic Choice of China’s Sports Industry——Taking that of Jinjiang, Fujian as example. Fujian Sport Science and Technology, 2005(1). [11] Y. Xi, Y. Liu, T. Jin. Study on the Status and Development of China’s Sporting goods. Sports and Science,2005(6). [12] B. Cai. Empirical Studv on Regional Sporting goods Industry Clusters. Journal of Shanghai Institute of Sports, 2006 (1). [13] S. Jin. Study on the Construction of Regional Brands of China s Sporting goods Industry Clusters. Journal of Tianjin Institute of Sports,2009(1). [14] Q. Qiu, L. Xie. Characteristics and Evolutionary Tendencies of Sports Product Industry: Clusters in Zhejiang. Sports Culture Guide, 2004 (1) [15] X. Hong. Stage Evolution of Jinjiang Sports Shoes Industry Clusters. Coastal Enterprises and Science& Tech, 2006(4). [16] B. Aston. Advanced Auto-Engineering: A Technologv-Led UK Cluster. Business Strategy Review, 1998(1). [17] K. Viljamaa. Technological and Cultziral Challenges in Local Innovation Support Actiwties-Emerging Knowledge Interactions in Charlotte's Motor Sport Cluster. European Planning Studies, 2007(9). [18] P. Lu. Competitive Capacity of Sporting goods Manufacturing Industry Clusters of Yongkang and Development Strategies. Economic Forum, 2007(18). [19] Y. Wang. Analysis of Small-si_ed Sporting goods Enterprise Clusters of Zhejiang. Sports Science of Zhejiang, 2008(6). [20] Z. Zhu, D. Ye. Study on the Development of Sporting goods Industry Clusters in Zhujiang Delta. Journal of Guangzhou University (Humane Science), 2009(4). [21] M. Yang, D. Pan. Studv on the Innovation of China's Sporting goods Industry Clusters. Journal of Shandong Institute of Sports, 2008(10). [22] Y. Huang, Z. Huang. Theoretical and Empirical Studv of the Development and Independent Innovation of Sporting goods and Industry Clusters.2008(12). [23] Q. Bao, X. Chen. The Upgrading of Yongkang Leisure Bicycle Industry Cluster under the Global and Local Interactive Governance. World Regional Studies, 2007 (2). [24] M. Yang, X. W. Upgrading Pattern and Implementation Methods of China's Sporting goods Industry Clusters. Journal of Tianjin Institute of Sports, 2008(6). Advances in Social Science, Education and Humanities Research, volume 159 265