The document discusses an exit poll conducted with 12 viewers of the film "The Martian" to understand audience opinions. Most viewers highly rated the film an 8 or 9, indicating they found it entertaining but not their favorite ever. Most viewers were male, fitting the stereotype of science fiction appealing more to men. The primary target age group was 11-20 years old. Word of mouth and movie posters were the most commonly reported ways viewers heard about the film. Many said the main actor Matt Damon was what drew them to watch. All viewers said they would recommend the film to friends. In conclusion, the audience was engaged and found the film entertaining for a variety of reasons.

1. AdamGrundy
I was taskedwiththe jobof creatingan exitpoll thatI wouldgive toviewersafterwatchingthe film
“The Martian”.In thispoll I wouldaskviewerstheiropinionsbyusingformsof qualitative and
quantitative researchtoachieve formsof audience research.InthisdocumentIwill criticallydiscuss
the data that I have collectedandhowitpresentsthe audience of The Martian. Altogetherthere
were a total of 12 exitpollstakenwhichgivesme asthe research a small average of whatthe main
audience of the filmwouldbe,thoughthiscanonlybe anestimationasthe sample size wasn’tthat
big.
The firstquestionedIopenedwithwaswhatwasthe viewer’sratingof the film, fromthe ratings
above youcan see that the audience Iswillingtogive the filmveryhighratings,these ratingslinkin
withlaterquestionsabouttheiropinionsonthe film.Thereisaclear average of ratingsfor the film
(Being8 and 9) withthe othertworesults(7 and 10) beingthe lesscommonresultsgiven.Giventhe
average resultsyoucansee that audience were certainlyentertainedbythe filmbutnotthatit was
theirall-time favouritemovie,sowe cansee fromthese resultsthat the filmwasclearlyasuccess.

2. AdamGrundy
Nextquestion wasaskingthe audience whattheirgenderwasandfromthese resultswe cantell
that the filmisindeedamale targetedaudience.Asthe genre of the filmisaScience Fictionandthat
isseenas a male targetedgenre,the resultsfitperfectlywiththe stereotype.Thoughthisisn’ttosay
that onlymaleswill watchthese filmasthe resultsprove overwise,itonlysuggeststhatmalesare
expectedtobe the mainaudience of the filmthoughthese resultscanvaryfromthe
geodemographicandthe socioeconomicstatus.
Thoughthe audience of thisfilmwasstrictlynarroweddownto one mainage group, I wasable to
geta small varietywhichwillhelptowardsthe researchforThe Martian.Fromthe resultsabove you
can see that the mainage groupwas “11 to 20” and thoughit isvague as all the resultscouldbe
different,itgivesthe researcherevidence thatthe filmisclearlyintendedforthe youngadult
audience withthe olderage groupsnotbeingthe maintargetaudience butstill the secondaryfocus.

3. AdamGrundy
Nextquestionwasaskingthe audience how theyheardaboutthisfilmandthisiswhere Iexpected
to geta wide varietyof answers,whichinanexitpoll isgoodas itgivesthe audience avoice and
showsthat noteveryone willgive the same answer.Aswe cansee fromthe results,the most
commonform of advertisingwas“Wordof mouth” whichisone of the mosteffectivewaysof
advertisingasitcan be spreadto quicklyforfree thoughwordof mouthis somethingthatthe film
industrycannotcontrol so if it isbad publicitythenthe producerswouldn’tbe able tostopit andif it
was goodthe same appliesthoughaproducerwouldnotstop goodpublicity.Fromthe pie chartwe
can see that itis the most effective wayasitisthe highestratedansweralongside posterswhichwas
votedequally.Thoughpostersisn’tafree methodof advertising,we cansee thatitis effective form
of advertising,somethingamarketingteamwouldplanonandthenrelyonthe audience tospread
the publicitythroughwordof mouth fromthe evidence we cantell postersandwordof mouthwork
togethereffectively.
Here we have the question“Whatbroughtyouto watchthisfilm?”andI have beengivenawide
varietyof answersthoughthe answerthatstandsout is“Other” whichunfortunatelyIamunable to
commentonsince “Other”coversa wide varietyof answerswhichare currentlyunknownthoughall
we knowisthat the answerwasnot specifiedwithinthe setof answersgiven.The secondmost
commonwas the mainactor “Matt Damon” whichshowsusthat the audience are fansof the actor
and notspecificallythe genrewhichmeans theyhave mostlikelywatchotherfilmsthatMatt Damon
has staredin.

4. AdamGrundy
Lastlywas the questionwhichrelatesto“Wordof Mouth” as it helppromotesthe filmtoamuch
wideraudience andfromthe resultsgiven,100% of the audience thatwassurveyedwould
recommendthe filmtoa friendwhichtellsusthatthe filmwasa hit. We can see from the results
that the combinationof storylineandthe genre andthe cast were a great mix tokeepthe audience
interestedinthattheywill recommendthe filmtotheirfriends.
To conclude,fromthe resultsIhave receiveditiseasytosay that the audience were engagedand
that theyfoundthe filmentertaining.Withinthe results,Ireceivedawide varietyof answerswhich
showsme that an audience cangetattachedto a filmwithawide selectionof answerandnotjust
for the storyline orthe genre.We can alsosee that the filmappealstothe stereotypeof thatmen
are the mainaudience of science fictionasit“Doesn’tAppeal”tofemale audience since the majority
of the audience of myscreeningof The Martianwere male thoughlike Isaidthiscouldbe different
inanotherscreening.