We conducted test screenings of our short film and received feedback from questionnaires to understand how to improve. Respondents thought the morning setting was unexpected and the ending was unpredictable. They also said the start flowed well. Feedback on the film review and poster was mainly positive and helped catch the target audience's attention. While most feedback was positive, some criticism helped create an even better final product, like suggestions to add paragraphs to the magazine reviews.

1. We have learntthataudience feedbackisavital part of creatinga filmasknowingwhatyourtarget
audience isinterestedinisprobablythe mostinformativepieceof informationthatwe woulduse to
helpbenefitusincreatinga successful shortfilm. Afterdoingascreentestforthe filmandasking
the audience tofill outthe questionnaireswhichwe providedthemwithwe noticedatrendinthe
responses,one of the questionswere “Whendoyouthinkthe filmwasset?”we were expectingthe
audience to saylate afternoonbutmajorityof the people we askedsaidmorningwhichisn’twhat
we expecting,we came totermswhytheyselectedwhattheydidasthere wassome colourgrading
whichwasyet to be completed.The purpose of askingourtargetaudience wastohelpus
understandwhere we hadgone wrongandwhere we neededtoimprove onourshortfilm.
Anotherquestionwe askedwas“wasthe endingpredictable”majorityof the people whowatched
the short filmatthe testscreeningsaidnowhichiswhatwe wantedthemas we wantedthe
audience tofeel sorryforDavid as Davidlivesalone,hasnoothersonor daughterto lookafter,no
wife andnoclose familyforhimto checkup on. We alsoaskedwhat the audience thoughtof the
start of the filmanda lot of the feedbackwe receivedwaspositive,alarge quantityof themsaidit
flowedwellanddidn’tstarttooquick.
We alsoreceivedfeedbackforourfilmreview andthe poster,throughoutthe processof creating
each piece of workwe had tokeepinmindto make it lookintriguingandencourage peopleof the
target audience whichwas19-25 to watch the film, we neededtoproduce somethingwhichwould
catch theireyes. The feedbackforthe magazine wasmainlypositive,the average score was8which
was higherthanwhatwe were expecting.
The feedbackformajorityof the workwe createdwas positive aswe keptinmindthatwe were
aimingitto people aged19-25 but the criticismwe did receive helpeduscreate amuch betterpiece
of work,thoughforthe magazine a fewpeople saidwe neededtoputparagraphsinbut inthe
researchwe conducteda lotof shortfilmreviewshadnoparagraphsa full stopandthena few
spacesuntil the nextline.