1. ClientBrief andTreatment
My clientisthe successful multimediacorporationknownasSamsunghave askedE6
radioto create an advert forthe release of the new phonesthatSamsunghave
launched.The advertshouldbe primarilyaimedatthe higherbudgetaudience of the
smartphone market.The productsincludedshouldbe the SamsungGalaxyS6and S6 edge along
withthe S6 Edge plus.We wouldlike E6Radio to produce anadvertfor Samsungto promote the
awarenessof the release of the newphonescomingtomarketin2016. Samsunghave statedthat
theywouldlike anadvertthatwouldstandout incomparisontoall the well-knownadvertsthatare
currentlyoutand that theiradvertstandsoutfrom theircompetition.Myclienthasalsostatedthat
theywouldlike the adverttoinclude the use of one of the new Taglines.
● Welcome tothe World of Tomorrow
● Experience Difference
● The nextbigthingis here
● Inspire the world,Create the Future
As myclienthasaskedfor an advertthat isdifferentandstandsoutfrom theircompetition,E6Radio
has come up withthe ideaof creatingthe ideaof the “Worldof Tomorrow”where the advertwould
make the current technologylookinferiorandthe technologyof tomorrow (Whichwouldbe the
productsfrom Samsung) looksuperiorincomparisonandwouldinterestthe consumermarketinto
wantingtopurchase the phone for theirselves.The advertitselfwouldfollow the style of an
informal butinformativeadvertisementwhichwouldbe usedtograb the audience’sattention.Since
the advertis goingto be followinga1950’s style followingthe themeof “The Worldof Tomorrow”,
the advertwouldbe bestsuitedtoinclude musicthatwasproducedaroundthe time or musicthat
soundslike itwas.The bestexample of musiccouldcome fromthe genre knownas“ElectroSwing”
whichisa genre combiningthe influence of vintageormodernswingandjazzmixedwithhouse,hip
hopand EDM. For the script,E6 can produce the script to the clientslikingandsince the client
specificallyaskedforanadvertisementthatwouldbe bestfromstandingoutfromthe crowd,we are
pleasedtohave come upwiththe ideafor them.Thoughthe scriptitself will includedetailsonthe
newreleasesandpromote themtomake olderphoneslookoutdatedincomparisontothe release
of the newSamsungphones.
The format of the advertwill be producedwithuse of post-productionsoftware.Asforthe advert
itself,the advertwillinclude pre-recordedclipsandsamplesthatrelate tothe theme of the
advertisementandforthe durationof the advertisement,we have decidedthatthe advertshouldbe
30 secondslongas that wouldbe bestsuitedforgettingboththe storyandsellingandpromoting
the advertisement.
The E6 ProductionTeamare meetingthe needsof the clientbyproducinganadvertisementthat
suitsthe needsof the clientandstandsout fromthe crowd, we are providinganadvertisementthat
meetsthe requirementsof the clientandbyhypingupthe audience sothatwill considerbuyingthe
product,and by thiswe will be creatingaunique sellingpointthatthe productionteamandthe
clienthave agreedonthatthe sellingpointwouldbe the topspecificationsof the productlike the
extraordinarycamera,wirelesschargingandthe flawlessdesign.Alongwiththatwe couldincludean
offerwhichthe consumermarketcannotrefuse,suchasfree wirelesschargingpadwhenyoubuy
2. ClientBrief andTreatment
the SamsungGalaxyS6 andS6 edge plus(Offerlastforacertainspecificamountof time) andthese
sellingpointswillbe the maintheme andthe these offers.
Lastly,is the estimatedbudgetforthe project,thisbudgetwillcoverthe whole costsof the
advertisementfromproductiontoairing.Here atE6 Radio,we have estimatedthatthe costsof the
advertwill be estimatedat£1500. This estimationcoversboththe productioncostsandthe airing
costs forthe christmastime period.The wholeproductionisgoingtocostmy client£1000 for the
pre-production,thisisrangingfromplanningandscripting,toproductionandpost-production.The
airingon the otherhandis goingto cost myclient£500 for300 spotson bothradiostationsCapital
FM andXFM. This deal will secure the advertuptill the christmastime period,andthe advertwill
successfullytargetthe consumerbase thatmyclienthasaskedfor.
