Samsung promotes its products through various methods including trade fairs, brochures, posters, and its website. It increases brand awareness through sponsorships of events like the Royal Windsor Horse Show. Samsung's internal marketing division coordinates and monitors all promotional activities for new products and maintains a database of promotion methods and responsible employees for each. Samsung played a leading role in developing DVD technology which provides high quality video and sound reproduction with much greater data capacity than CDs. It offers DVD models with sophisticated features at competitive prices.

1. A common feature of its marketing strategy is promotion, one of the four Ps.
Samsung promotes its products in a variety of ways ranging from attending the
relevant trade fairs for each of its products, to providing print brochures,
posters and specification sheets.
Information about products is also available on Samsung’s website and via
brochure lines. Brochure lines are 0800 numbers which the public can use to find
out more about specific products and at which retail outlets they are available.
Samsung increases general brand awareness through corporate sponsorship, lending
its support to such events as the Royal Windsor Horse Show and the Samsung Open
tennis tournament.
All of these methods of promotion are available to support the launch of a
specific product. The marketing approach for each product may vary, however they
are co-ordinated and monitored by the marcoms division, Samsung’s internal
communications network. Marcoms maintain accurate product and dealer information
on a database allowing the employees of
Samsung to monitor what form of promotion is available to what product and who
is to be involved.
Samsung has played a leading role in the development of DVD (digital video
discs), the revolutionary new format which provides near studio quality picture
and sound reproduction using the latest digital technology. The data capacity of
DVD is up to 26 times greater than that of a CD or CD-ROM, which means
flexibility and quality can be vastly improved. Samsung has included all the
most sophisticated features, but at a very keen price. As increasing numbers of
electronics companies have launched DVD models, the average price has fallen
consistently and was forecast to fall by 50 per cent during
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