Vanson Bourne Infographic: Social Media

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Vanson Bourne infographic looks at UK IT marketers' views on social media too understand how social media is being used in the technology sector we surveyed 300 UK IT Purchasers & 59 Technology Vendors and the results show some unexpected trends.

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Vanson Bourne Infographic: Social Media

  1. 1. THE RISE OF SOCIAL MEDIA AT A GLANCE HOW IMPORTANT IS SOCIAL MEDIA? Social media is trending for IT marketers 75% rate social media as a top trend driving B2B technology marketing today. 75% 81% IT purchasing decision-makers are more likely to value social media than others in the IT purchasing unit. A ? B 81% say that the greater emphasis on social media is a “cultural shift” in marketing communications. ? 52% ? 2013 2010 Since 2010 survey, the % increase in IT decision-makers describing LinkedIn, Twitter or Facebook as useful or very useful information channels. Vendors need to do more to attract followers 84% 84% of users of Twitter and LinkedIn follow influencers of various types. 31% 44% vendors analysts 31% of LinkedIn users follow technology vendors, compared to 44% who follow technology analysts. 27% 52% vendors analysts 27% of Twitter users follow technology vendors, compared to 52% who follow technology analysts. NATURE OF SOCIAL MEDIA USAGE Starting or joining the conversation 73% 25% 73% of IT purchasing decision-makers that use either Twitter or LinkedIn have started or joined a social media conversation with a vendor, yet 25% are unable to describe the vendor response as being of good quality. 73% of IT purchasing decision-makers re-distribute information via their social media accounts ? 4/10 IT purchasing decisionmakers advise vendors to make their content more accessible via social media. Survey conducted in May to June 2013 by Vanson Bourne with 59 tech marketers and 300 IT purchasers in UK-based companies.

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