Social media is a tool for conversation,Interaction & sharing…
A category of sites that is based on user participation anduser-generated content. They include social networkingsites like Facebook, or Twitter or Google+, Socialbookmarking sites like Del.icio.us, Social news sites likeDigg.
Social media are works of user-created video, audio, textor multimedia that are published and shared in a socialenvironment, such as a blog, wiki or video hosting site.
Social media is like going to a large party. Put on yourbest outfit, try to be entertaining... But do not over react…
An open platform, free form, uncensored conversationbetween millions of people worldwide without borders.
Why I should care about SM? Social media is now the top online activity, beating personal email. Because 2/3 of the World Wide Web population visits socialnetworking websites. All the time spent on social networking websites is growing at 3 timesthe overall Internet rate. The online and social media world has become the most influentialsource in helping consumers make their purchasing decisions. Millions of people are constantly creating content for the social web.
… Contd. The next 3 billion consumers will access the Internetfrom a mobile device such as a smartphone. Facebook is now the operating system of the socialweb. Because Twitter believes it will have 1 billion users by2013. One way of marketing is no longer an viable option. Because almost in all cases, social media is free.