Social Media for Medical Professionals

1,148 views

Published on

Talk given by Sanjay Mehta, at an event of the Bombay Orthopaedic Society, at the Hinduja Hospital, on Saturday March 3, 2012.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,148
On SlideShare
0
From Embeds
0
Number of Embeds
217
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media for Medical Professionals

  1. 1. Social Media forMedical Professionals SANJAY MEHTA Joint CEO, Social Wavelength Twitter: @sm63
  2. 2. Wheredo these insights come from?About Me..
  3. 3. One of the Top5 IT Companiesin the World
  4. 4. Agenda What is Social Media?What can Medical Professionals use it for: Connections Accessing Content Creating and Sharing Content Online Reputation Management If you are a larger brand – a hospital, perhaps..
  5. 5. What is Social Media?
  6. 6. Accha….Facebook?!
  7. 7. “ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Making new friends Affinity to groupswhy Keeping in touch Displaying Creativity Exhibitionism Getting validationAltruistic impulse Paying it forward Peer pressurehow Blogs User generated videos and podcasts Social networking sites wikisRatings and reviews tagging widgets RSS Forums and message boards
  8. 8. How Big Is It
  9. 9. >500 million regd usersEvery minute – 60 Hrs worth ofnew video uploaded; 1 hr/secondIf Facebook was a country. Population? > 800 million! Over 362 million people read more than 2.5 billion pages on Wordpress.com every month
  10. 10. Some interesting facts…
  11. 11. Years to reach 50 millions users:Radio, 38 years;TV, 13 years;Internet, 4 years;iPod, 3 years.Facebook added 100 millionusers in less than nine months
  12. 12. Eighty percent of Twitterusage is on mobile devices.People updateanywhere, anytime.Imagine what that means forbad patient experiences !
  13. 13. What happens in Vegasstays on …..YouTube, Flickr, Twitter,Facebook...
  14. 14. Thirty-four percent of bloggers postopinions about products and brands.Seventy-eight percent of consumerstrust peer recommendations.Only 14 percent trust advertisements.Only 18 percent of traditional TVcampaigns generate a positive ROI.Ninety percent of TiVo users skip ads.
  15. 15. YouTube is the secondlargest search engine inthe world.
  16. 16. But this is kids stuff right? How does it effect my business? First of all, its not just kids.
  17. 17. “ By the time there is a case study in your specific industry, it is going to be way too late for you to catch up - Seth Godin
  18. 18. HOW CAN YOU USE SOCIAL MEDIA?Some Tips for Medical Professionals
  19. 19. CONNECTIONS! IT’S ALLABOUT NETWORKING…
  20. 20. The world has become smaller – inmore ways than one can imagine..
  21. 21. LIFE BEYOND MEDICALJOURNALS.. ACCESS TOSOCIAL MEDIA CONTENT
  22. 22. Forums, Blo gs, Discussi on Boards etc.Set up RSS feedsFilter out contentAvoid information overload!!
  23. 23. THOUGHT LEADERSHIP??CREATE AND SHARE YOUROWN CONTENT…
  24. 24. SLIDESHARE
  25. 25. http://www.slideshare.net/dswaters/how-to-share-a-powerpoint-presentation-using-slideshare
  26. 26. The means are allthere.. Only theintent and thecommitment arerequired from yourside..
  27. 27. EVERYONE’S MEDIA..EVERYONE’S A PUBLISHERNOW.. INCLUDING THEPATIENT; ONLINEREPUTATION MANAGEMENT
  28. 28. People have the means, and theyWILL talk. Deal with that fact!WHICH of the posts can become a PRcrisis for you? You don’t know..Start by tracking your name at least!
  29. 29. A FULL-FLEDGEDMARKETING TOOL.. FORBIGGER BRANDS LIKEHOSPITALS, SAY..
  30. 30. Easy to set up a Facebook page But don’t do it, just because it is easy!Be committed to managing thepage, if you do decide to getstarted..
  31. 31. AND TO SUM IT UP ALL..
  32. 32. SUMMARY Social Media is here to stay Figure out your best use To deal with change, you need to change Social Media’s clearly a double-edged sword What it is NOT:  A quick-fix to your marketing challenges  Surrogate advertising  One way promotion tool Can you start with 30 minutes a day?
  33. 33. Thank you. And any questions??SANJAY MEHTAJOINT CEO @ SOCIAL WAVELENGTHEMAIL:SMEHTA@SOCIALWAVELENGTH.COMCELL: +91-98200-40918TWITTER: @SM63

×