Agenda What is Social Media?What can Medical Professionals use it for: Connections Accessing Content Creating and Sharing Content Online Reputation Management If you are a larger brand – a hospital, perhaps..
“ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Making new friends Affinity to groupswhy Keeping in touch Displaying Creativity Exhibitionism Getting validationAltruistic impulse Paying it forward Peer pressurehow Blogs User generated videos and podcasts Social networking sites wikisRatings and reviews tagging widgets RSS Forums and message boards
>500 million regd usersEvery minute – 60 Hrs worth ofnew video uploaded; 1 hr/secondIf Facebook was a country. Population? > 800 million! Over 362 million people read more than 2.5 billion pages on Wordpress.com every month
Years to reach 50 millions users:Radio, 38 years;TV, 13 years;Internet, 4 years;iPod, 3 years.Facebook added 100 millionusers in less than nine months
Eighty percent of Twitterusage is on mobile devices.People updateanywhere, anytime.Imagine what that means forbad patient experiences !
What happens in Vegasstays on …..YouTube, Flickr, Twitter,Facebook...
Thirty-four percent of bloggers postopinions about products and brands.Seventy-eight percent of consumerstrust peer recommendations.Only 14 percent trust advertisements.Only 18 percent of traditional TVcampaigns generate a positive ROI.Ninety percent of TiVo users skip ads.
YouTube is the secondlargest search engine inthe world.
But this is kids stuff right? How does it effect my business? First of all, its not just kids.
“ By the time there is a case study in your specific industry, it is going to be way too late for you to catch up - Seth Godin
HOW CAN YOU USE SOCIAL MEDIA?Some Tips for Medical Professionals
SUMMARY Social Media is here to stay Figure out your best use To deal with change, you need to change Social Media’s clearly a double-edged sword What it is NOT: A quick-fix to your marketing challenges Surrogate advertising One way promotion tool Can you start with 30 minutes a day?
Thank you. And any questions??SANJAY MEHTAJOINT CEO @ SOCIAL WAVELENGTHEMAIL:SMEHTA@SOCIALWAVELENGTH.COMCELL: +91-98200-40918TWITTER: @SM63