The document discusses the opportunities for Case New Holland (CNH) to partner with SideTool to gain a competitive advantage in the compact equipment industry. It outlines how CNH can benefit from access to SideTool's patented attachment technologies, be first to market with innovative products, and significantly increase market share and profits. The document also describes SideTool's approach of developing solutions to address common contractor challenges and inefficiencies, and how their attachment technologies can increase efficiency, safety, and versatility for various contractor and industry applications.
1. THE SIDETOOL ADVANTAGE
Efficiency Through Innovation
Introduction
September 2014
www.sidetool.com
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
2. HOW WILL CASE NEW HOLLAND BENEFIT?
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
3. WHAT ARE THE OPPORTUNITIES FOR CASE NEW HOLLAND?
Have access to innovative and patented technologies
Be first to market with game-changing innovation on a large scale
Enjoy a competitive advantage in the market
Add value to the world class CNH product line
Gain significant additional market share
Become the go-to solutions provider for targeted industry challenges
Significantly increase growth and profits for CNH
Capitalize on existing SideTool/Cascade Corp. relationship
Enhance future new product development with unique innovation
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
4. HOW CAN SIDETOOL MAKE THESE CLAIMS?
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
5. THE NEW FRONTIER FOR INNOVATION AND GROWTH IN THE MHE & SSL ATTACHMENTS INDUSTRY IS:
Placing Attachments
to the side of the
machines
Interchangeable
Attachment system
Placing
Attachments
below the
swivel
Wireless technology
innovation designed
for both
SKID STEER EXCAVATOR
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
6. WHAT ARE THE PRIMARY DRIVERS THAT INFLUENCE CONTRACTOR BUYING DECISIONS?
MACHINE ACQUISITION & RENTAL DECISIONS ARE DRIVEN BY TOOL ATTACHMENT
FUNCTIONS, PERFORMANCE, RELIABILITY, SAFETY AND VERSATILITY
EASY ACCESS TO TEST PRODUCTS AT LOCAL DEALERS
COMPACT EQUIPMENT IS AN ATTACHMENT DRIVEN INDUSTRY
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
7. COMMON INDUSTRY CHALLENGES
Managing Labor Costs
Completing Projects on Schedule
Maintaining Safety & Versatility
Achieving Consistent Grade Accuracy
Mitigating Geographic Obstacles
Managing Opportunity Costs
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
8. THE SIDETOOL SIDEGRADER
Placed to the side &
below the swivel
Field tested & proven to
be sturdy and reliable
Huge increase in
efficiency, productivity
& PROFIT
Bucket is now free to
remove obstacles while
grading
PATENTED PRODUCT
Saves $4,500 -- $7,500 a
day in hard costs
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
9. THE SIDETOOL SILT FENCE INSTALLER
Huge increase in efficiency,
productivity & PROFIT
Bucket is now free to
remove obstacles while
grading
Field tested & proven to be
sturdy and reliable
Dramatically increases
safety
Frees up project resources
for other tasks
Allows for 360 degree
visibility
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
10. THE SIDETOOL SIDETRENCHER
Trench forward by placing
the trencher to either side
Dramatic increase in
safety, efficiency,
productivity & versatility
Trench unstable surfaces
from the road datum
Trench on medians &
greenbelts while avoiding
obstacles
Attach and detach
trencher quickly to allow
for other tools on the side
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
16. HALF OF ALL CURRENT SSL ATTACHMENTS BENEFIT FROM
BEING PLACED TO THE SIDE OF AN SSL OR BELOW THE SWIVEL
OF A SIDETOOL-READY EXCAVATOR WITH THE BUCKET FREED
Sod Roller
SideGrader
Curb & Gutter Extruder
Asphalt Paver
Silt Fence Installer
Post & Fence Installer
Trencher
Concrete/Asphalt Saw
Cold Planer
Manhole Cutter
Log Splitter
SideRoller/Compactor
Concrete Pulverizer
Stump Grinder
3-Point Hitch Adaptor
Forestry Mulcher
Demolition Shear
Rocksaw
Rock & Concrete Breaker
Brush Hog
Snowblower
Rockhound
Tree Shear
Dirt & Rock Sifter
Vibratory Roller
Rotating Broom
Rebar Vertical Boring Unit
Rotary Saw
Wheel Saw
Bedding Hopper
Compaction Wheel
SideBlade
Backfill Blade
Fence Installer
And Many More…
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
17. THREE WAYS IN WHICH CASE NEW HOLLAND CAN
DIFFERENTIATE ITSELF IN THE COMPACT EQUIPMENT WORLD
BE THE FIRST-TO-MARKET OEM TO INTRODUCE THE CNH-SIDETOOL ADVANTAGE
UNVEIL THE FIRST-EVER SIDETOOL-READY COUPLER SYSTEM ON ALL COMPACT CNH
SKID STEERS AND EXCAVATORS
UTILIZE SIDETOOL/CASCADE AS THE CASE NEW HOLLAND R&D ATTACHMENT ARM,
OFFERING CONTINUOUS INNOVATION, THEREBY INTRODUCING ADDITIONAL
GENERATIONS OF ATTACHMENTS TO THE MARKET
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
18. THE SIDETOOL APPROACH
The Compact Equipment Industry is driven by solutions. Contractors will first seek out
manufacturers with those solutions as well as those solutions which have built-in
versatility
The more solutions a given OEM can provide with increased efficiency, safety and
versatility, the greater its command of the market share
We identify contractor challenges and inefficiencies and then create industry specific
solutions which significantly increase efficiency, safety and versatility
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
19. THE SIDETOOL APPROACH
CONTRACTOR TYPE
Landscape
General
Concrete/Asphalt
Agriculture
Counties/Municipalities
State Gov’t/DOT
Federal Gov’t
Utilities
INEFFICIENCY
Trenching/Grading
Erosion Control & Shoulder Grading
Accurate Grade
Irrigation Trenching
Shoulder Maintenance
Guardrail/Fence Cleanout
Radioactive Tumbleweed & Debris
Shoulder Trenching
CURRENT CHALLENGE
Operate backwards in utility-ridden
median, shoulder, planter
or greenbelt space
Operate going backwards
Manual labor, rakes & shovels
SSL trenches backwards
Inefficient use of machinery
Removing debris
Inefficient practices
No trencher for unstable terrain
SIDETOOL SOLUTION
SideTrencher, Backfill Blade,
Compaction Wheel, SideBlade
Silt Fence Installer, SideGrader
SideGrader, Curb Extruder
SideTrencher, Backfill Blade
SideTool Power Rake
SideTool-Ready Excavator
SideTool-Ready Excavator
SideTrencher with compaction
and grading package
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
20. Rob Reed’s drawing of SSL in a planter strip will go here, below
Versatility is a huge advantage, as SideTool attachments are interchangeable
between the SSL and the MHE below the swivel. With the addition of the Cascade-
Wedgelock-SideTool Excavator Coupler, SideTool attachments are now
interchangeable above and below the swivel.
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential
21. THE CNH-SIDETOOL ADVANTAGE CAMPAIGN
All SideTool products are patented or patent pending SideTool, Inc. -- Confidential