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SUCCESS GROWTH BRAND CONTRIBUTIONS TECHNOLOGY INSPIRES EXPERTS GLOBAL WORLD RESULTS EDUCATION TEAM TALENT INSPIRES REFERRALS LEADERS GREATNESS IVERSE PROVEN RESULTS ADVERTISING PRESENCE WORLDWIDE LEADERS PROFESSIONAL REFERR LS TECHNOLOGY COMMUNITY 
COMMERCI FREE LEADS EXPE 
SEE FOR 
B TALENT YOURSELF 
QUALI 
RESULTS TRUSTED FREEDOM MAKE COMMERCIAL ES QUALITY AGENTS RESIDENTIAL / LUXURY / COMMERCIAL TEAM 1
PREFORM 
LIKE THE 
PRO’S 
SERIES 
RAMPS & 
BOOTCAMP 
SERIES 
OVER 
TWENTY 
REAL-WORLD-APPLICATION 
COURSES 
PER MONTH 
ONE-ON-ONE 
COACHING 
AND 
TRAINING 
SCRIPTS 
AND 
STRATEGIES
The day you join RE/MAX, you gain 
access to global brand awareness, 
benefit from 40 years of industry 
expertise and become part of the world’s 
most productive real estate network. 
Placing the RE/MAX Balloon behind 
your name gives you instant credibility 
and opens doors to more exposure, 
more referrals and more business. 
Customers want to work with you 
when you’re part of a trusted network 
with a long-established reputation for 
delivering results. 
RESIDENTIAL / LUXURY / COMMERCIAL 3 
2014 RE/MAX vs. THE INDUSTRY 
U.S. RESIDENTIAL 
TRANSACTION 
U.S. RESIDENTIAL 
TRANSACTION SIDES1 
SIDES1 
U.S. BRAND 
AWARENESS2 
U.S. NATIONAL 
ADVERTISING3 COUNTRIES4 OFFICES 
WORLDWIDE 
AGENTS 
WORLDWIDE 
907,785 28.1% 31.7% 97 6,481 93,228 
725,058 16.0% 29.5% 41 3,100 84,900 
644,297 4.2% 1.0% 7 700 94,906 
410,543 20.9% 14.4% 61 7,100 103,800 
118,160 1.6% 0.0% 32 2,300 31,200 
78,841 0.7% 11.8% 41 700 14,500 
55,712 0.7% 1.6% 2 260 8,400 
Not 
released 1.5% 0.1% 1 370 14,000 
Not 
released 0.4% 0.2% 1 360 7,800 
Not 
released 0.1% 0.0% 1 330 14,000 
Data is full-year or as of year-end 2013, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes 
and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2013; Keller Williams, Weichert, Real Living and 
Berkshire Hathaway HomeServices data is from company websites and industry reports. 1RE/MAX residential transaction sides may include 
some leases, estimated to be less than 1%. Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 
2MMR Strategy Group study of unaided awareness. 3U.S. national media ad spend, as a percentage of spend of all national real estate 
franchises, as reported by Nielsen Ad Views. Others: 9.7%. 4Based on lists of countries claimed at each franchisor’s website, excluding 
claimed locations that are not independent countries (e.g. territories, etc.).
NATIONAL MINORITY 
FRANCHISING INITIATIVE 
RESIDENTIAL / LUXURY / COMMERCIAL 5 
RE/MAX 
Realty Executives 
ERA 
Prudential 
Coldwell Banker/NRT 
Century 21 
Berkshire HHS 
Keller Williams 
Sotheby’s 
Better Homes 
& Gardens 
17.8 
11.3 
9.8 
9.5 
9.1 
8.4 
7.9 
7.2 
6.8 
6.6 
2014 
500 
RE/MAX productivity is 
on full display in industry 
reports like the 2014 
REAL Trends 500. In that 
report, RE/MAX agents 
averaged twice as many 
transaction sides as all 
other agents combined, 
and easily topped the 
averages posted by the 
other national franchises. 
*Rankings calculated by RE/MAX based 
on 2014 REAL Trends 500 data, citing 
2013 transaction sides for the 1,451 largest 
participating U.S. brokerages. Prudential, 
Berkshire and Real Living do not include 
HomeServices of America. 
TOP 100 BROKERAGES 
WHEN RANKED BY MOST 
TRANSACTION SIDES PER AGENT 
91 RE/MAX 
Non-Franchise - 4 
ERA - 1 
Coldwell Banker - 2 
Century 21 - 2 
of the top 100 
brokerages 
TRANSACTION SIDES: AVERAGE PER AGENT 
The only real estate 
company ranked in the 
6 YEARS IN A ROW
RESIDENTIAL / LUXURY / COMMERCIAL 7 
Data is full-year or as of year-end 2013, as applicable. RE/MAX transaction sides include 
a minimal number of commercial sales, commercial leases, and residential leases. 
$103,020
4.5 billion 
impressions 
Nielsen and Management Science Associates, Nielsen Monitor-Plus / A25-54 GRPs Unequivalized 
2013 National TV impressions, adults ages 18+ 
8 RESIDENTIAL / LUXURY / COMMERCIAL 
RE/MAX 
83.2% 
TV SHARE OF 
VOICE 2013 
Century 21 - 6.2% 
Coldwell Banker - 10.6% 
NATIONAL TV EXPOSURE 
(Percentage of total ad impressions by national real estate 
franchises for ads purchased through nationwide buys) 
OUTDOOR DIGITAL/MOBILE PRINT TRANSIT CUSTOM MARKETING
10 RESIDENTIAL / LUXURY / COMMERCIAL 
Investing in office 
space appears 
promising. 
Honey, great 
news. It’s twins! 
After graduation, 
we won’t need 
this much room. 
That big promotion 
finally came. Yes! 
My company 
needs me to 
relocate overseas. 
Guess who’s 
moving back in? 
The guy next door 
is learning to play 
the drums. 
We finally saved 
enough for that 
vacation home. 
remax.com® 
global.remax.com 
theremaxcollection.com 
remaxcommercial.com
RESIDENTIAL / LUXURY / COMMERCIAL 11 
MORE LEADS 
MORE REFERRALS 
LeadStreet® 
FEE-FREE LEADS DIRECTLY TO YOU. At RE/MAX, high-quality 
leads continually come your way, with no added fees. 
Millions of customers around the world start their property search 
on a RE/MAX web portal – remax.com, remaxcommercial.com, 
global.remax.com and theremaxcollection.com. Working in 
conjunction with these sites is LeadStreet, a comprehensive 
lead and customer relationship management system. 
This combination results in an average of 4,000 leads delivered 
to RE/MAX agents every day. 
Delivered 
fee-free 
to you.
theremax 
collection.com 
Luxury Online 
This specialized site 
provides an elegant 
and stylish display of 
elite home listings, 
reaching affluent 
customers around 
the world. 
remaxcommercial.com 
A BETTER WAY in 
Commercial Real Estate 
With more than a 
quarter million 
commercial properties, 
remaxcommercial.com 
features more inventory 
than any other 
commercial brokerage 
network website. 
RESIDENTIAL / LUXURY / COMMERCIAL 13 
remax.com® 
The Go-To Resource 
for Buyers and Sellers 
One of the industry’s 
most visited 
franchise sites, 
remax.com receives 
more than 40 million 
visits each year.* 
global.remax.com 
Connecting People and 
Properties Around the World 
This global portal 
features RE/MAX listings 
around the world 
displayed in 41 languages 
and 48 currencies – 
translating into incredible 
exposure and referral 
opportunities for agents. 
websites 
leadstreet® 
13.8 million leads 
and counting, with 
no referral fees 
admarketplace 
Customizable 
outdoor advertising 
remaxuniversity® 
Comprehensive real 
estate education 
designcenter 
Customizable 
professional 
marketing materials 
thedownload 
Tips and trends in 
tech and social media 
shop.remax.net 
RE/MAX approved 
products and services 
mainstreet® 
mobile app 
Mainstreet is the hub for everything RE/MAX. This members-only 
site provides access to RE/MAX news, logos, events, marketing 
resources, products and more. 
*Data from Adobe Site 
Catalyst Tracking 
mobile app 
The RE/MAX 
Mobile App 
enables your 
clients to search 
for properties 
while on the go. 
It can be branded 
specifically to you.
THE MORE YOU LEARN, THE MORE YOU EARN.® 
e-Learning Webinars Videos 
Live Events Certifications & 
14 RESIDENTIAL / LUXURY / COMMERCIAL 
Average 2013 earnings for RE/MAX agents 
with each credential. 
SRES 
$128,905 
CRB 
$131,262 
ABR 
$136,325 
ePro 
CNHS 
CDPE 
CRS 
CCIM 
CLHMS 
$137,013 
$143,234 
$146,177 
$153,469 
$180,768 
$252,087 
Designations 
A yearly convention celebrating all 
things RE/MAX. The multi-day event 
features extensive networking, diverse 
education and world-class speakers 
and entertainment. 
PROOF IN NUMBERS
RESIDENTIAL / LUXURY / COMMERCIAL 15 
® 
RE/MAX UNIVERSITY. ® 
Gain instant access to award-winning 
education, delivered in high-definition, streaming video. 
Want to improve your negotiation skills? Looking for direction 
to grow your client base? Need a motivational boost? 
Thinking of diversifying your business into international, 
luxury or commercial real estate? 
Through RU, you receive instruction where you want it and 
when you want it – 24/7.
20+ 
DEVELOPMENT 
CLASSES 
PER MONTH 
OVER 90 
AMAZING 
AGENTS 
PROPERTY 
MANAGEMENT 
DIVISION 
15,000 
SQUARE FEET 
OFFICE SPACE 
NATIONALLY 
RECOGNIZED 
BROKER 
AWARD 
WINNING 
FRANCHISE
CHARITABLE 
SOCIAL 
QUARTERLY SOCIALS - RMNSA organizes a fun social event 
every quarter for our Agents. These events give the Agents 
from our different offices a chance to get to know each 
other better. Often times spouses and children participate, 
too! Making these gatherings even more enjoyable for our 
entire RMNSA Family! 
LLUUNNCCHHEEOONNSS & PARTIES - RMNSA’s outstanding Agent Support 
Staff excel at cultivating the culture of their office. One way 
they do that is by organizing and promoting interoffice 
events, such as luncheons and parties. Potluck or catered, 
dinner or drinks....there is always a reason to celebrate! 
SSAALLEESS RALLIES - The first month of the quarter we have our 
companywide sales rally for all Agents and Staff. Months two 
and three of the Quarter, the Management comes to you for 
our individual office meetings. This give the Agents more 
face to face time with Kate and the other management 
team members. 
MMIILLLLIIOONN IN A MONTH CLUB - Sell over a million dollars in real 
estate in any one month? If so, come join our Million in a 
Month Club and let Kate treat you to a gourmet luncheon at 
Silo’s Elevated Cuisine. 
AAWWAARRDDSS CEREMONIES - Every January RMNSA honors it’s 
Agent’s accomplishments from the year before with an 
Annual Awards Ceremony. Production and Peer-Voted 
Awards are given as well as everyone’s favorite....the $5,000 
Budget Buster drawing!
PROFESSIONALS WHO CARE. At RE/MAX, you can tie your name 
and business to charitable causes that people know and respect. 
Through the Miracle Home program, you make a donation to 
Children’s Miracle Network Hospitals when a property sells. This 
way, both buyers and sellers play a role in helping sick and injured 
children, and you showcase your commitment to the community. 
Individual RE/MAX offices and agents around the world support 
countless other worthy causes as well. 
Over the years, RE/MAX agents have donated more than $140 
million to charities, making a very real difference in people’s lives. 
18 RESIDENTIAL / LUXURY / COMMERCIAL 
give back 
donate
volunteer 
charity 
$140million 
helping hands 
to charitable causes
TEAM TRUSTED COMPANY SUCCESS ID TALENT INSPIRES PROVEN TECHNOLOGY EDOM GLOBAL LEADERS TEAM WORLD OGNITION GROWTH PRESENCE TALENT NCE QUALITY TOP AGENTS KEY REFERRALS TECHNOLOGY D RTISING LEADSTREET LUXURY PRESENCE URE REFERR IOW COMMERCI ENT seeremax.com 
INDUSTRY SUCCESS PRESENCE TALENT INSPIRES COMMUNITY ©2014 RE/MAX, LLC. Each RE/MAX office independently owned and operated. 140418 
20 RESIDENTIAL / LUXURY / COMMERCIAL 
GROWTH COMMERCIAL

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RE/MAX Success Through Global Brand, Expertise and Productive Network

  • 1. SUCCESS GROWTH BRAND CONTRIBUTIONS TECHNOLOGY INSPIRES EXPERTS GLOBAL WORLD RESULTS EDUCATION TEAM TALENT INSPIRES REFERRALS LEADERS GREATNESS IVERSE PROVEN RESULTS ADVERTISING PRESENCE WORLDWIDE LEADERS PROFESSIONAL REFERR LS TECHNOLOGY COMMUNITY COMMERCI FREE LEADS EXPE SEE FOR B TALENT YOURSELF QUALI RESULTS TRUSTED FREEDOM MAKE COMMERCIAL ES QUALITY AGENTS RESIDENTIAL / LUXURY / COMMERCIAL TEAM 1
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  • 5. PREFORM LIKE THE PRO’S SERIES RAMPS & BOOTCAMP SERIES OVER TWENTY REAL-WORLD-APPLICATION COURSES PER MONTH ONE-ON-ONE COACHING AND TRAINING SCRIPTS AND STRATEGIES
  • 6. The day you join RE/MAX, you gain access to global brand awareness, benefit from 40 years of industry expertise and become part of the world’s most productive real estate network. Placing the RE/MAX Balloon behind your name gives you instant credibility and opens doors to more exposure, more referrals and more business. Customers want to work with you when you’re part of a trusted network with a long-established reputation for delivering results. RESIDENTIAL / LUXURY / COMMERCIAL 3 2014 RE/MAX vs. THE INDUSTRY U.S. RESIDENTIAL TRANSACTION U.S. RESIDENTIAL TRANSACTION SIDES1 SIDES1 U.S. BRAND AWARENESS2 U.S. NATIONAL ADVERTISING3 COUNTRIES4 OFFICES WORLDWIDE AGENTS WORLDWIDE 907,785 28.1% 31.7% 97 6,481 93,228 725,058 16.0% 29.5% 41 3,100 84,900 644,297 4.2% 1.0% 7 700 94,906 410,543 20.9% 14.4% 61 7,100 103,800 118,160 1.6% 0.0% 32 2,300 31,200 78,841 0.7% 11.8% 41 700 14,500 55,712 0.7% 1.6% 2 260 8,400 Not released 1.5% 0.1% 1 370 14,000 Not released 0.4% 0.2% 1 360 7,800 Not released 0.1% 0.0% 1 330 14,000 Data is full-year or as of year-end 2013, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2013; Keller Williams, Weichert, Real Living and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1RE/MAX residential transaction sides may include some leases, estimated to be less than 1%. Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 2MMR Strategy Group study of unaided awareness. 3U.S. national media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 9.7%. 4Based on lists of countries claimed at each franchisor’s website, excluding claimed locations that are not independent countries (e.g. territories, etc.).
  • 7. NATIONAL MINORITY FRANCHISING INITIATIVE RESIDENTIAL / LUXURY / COMMERCIAL 5 RE/MAX Realty Executives ERA Prudential Coldwell Banker/NRT Century 21 Berkshire HHS Keller Williams Sotheby’s Better Homes & Gardens 17.8 11.3 9.8 9.5 9.1 8.4 7.9 7.2 6.8 6.6 2014 500 RE/MAX productivity is on full display in industry reports like the 2014 REAL Trends 500. In that report, RE/MAX agents averaged twice as many transaction sides as all other agents combined, and easily topped the averages posted by the other national franchises. *Rankings calculated by RE/MAX based on 2014 REAL Trends 500 data, citing 2013 transaction sides for the 1,451 largest participating U.S. brokerages. Prudential, Berkshire and Real Living do not include HomeServices of America. TOP 100 BROKERAGES WHEN RANKED BY MOST TRANSACTION SIDES PER AGENT 91 RE/MAX Non-Franchise - 4 ERA - 1 Coldwell Banker - 2 Century 21 - 2 of the top 100 brokerages TRANSACTION SIDES: AVERAGE PER AGENT The only real estate company ranked in the 6 YEARS IN A ROW
  • 8. RESIDENTIAL / LUXURY / COMMERCIAL 7 Data is full-year or as of year-end 2013, as applicable. RE/MAX transaction sides include a minimal number of commercial sales, commercial leases, and residential leases. $103,020
  • 9. 4.5 billion impressions Nielsen and Management Science Associates, Nielsen Monitor-Plus / A25-54 GRPs Unequivalized 2013 National TV impressions, adults ages 18+ 8 RESIDENTIAL / LUXURY / COMMERCIAL RE/MAX 83.2% TV SHARE OF VOICE 2013 Century 21 - 6.2% Coldwell Banker - 10.6% NATIONAL TV EXPOSURE (Percentage of total ad impressions by national real estate franchises for ads purchased through nationwide buys) OUTDOOR DIGITAL/MOBILE PRINT TRANSIT CUSTOM MARKETING
  • 10. 10 RESIDENTIAL / LUXURY / COMMERCIAL Investing in office space appears promising. Honey, great news. It’s twins! After graduation, we won’t need this much room. That big promotion finally came. Yes! My company needs me to relocate overseas. Guess who’s moving back in? The guy next door is learning to play the drums. We finally saved enough for that vacation home. remax.com® global.remax.com theremaxcollection.com remaxcommercial.com
  • 11. RESIDENTIAL / LUXURY / COMMERCIAL 11 MORE LEADS MORE REFERRALS LeadStreet® FEE-FREE LEADS DIRECTLY TO YOU. At RE/MAX, high-quality leads continually come your way, with no added fees. Millions of customers around the world start their property search on a RE/MAX web portal – remax.com, remaxcommercial.com, global.remax.com and theremaxcollection.com. Working in conjunction with these sites is LeadStreet, a comprehensive lead and customer relationship management system. This combination results in an average of 4,000 leads delivered to RE/MAX agents every day. Delivered fee-free to you.
  • 12. theremax collection.com Luxury Online This specialized site provides an elegant and stylish display of elite home listings, reaching affluent customers around the world. remaxcommercial.com A BETTER WAY in Commercial Real Estate With more than a quarter million commercial properties, remaxcommercial.com features more inventory than any other commercial brokerage network website. RESIDENTIAL / LUXURY / COMMERCIAL 13 remax.com® The Go-To Resource for Buyers and Sellers One of the industry’s most visited franchise sites, remax.com receives more than 40 million visits each year.* global.remax.com Connecting People and Properties Around the World This global portal features RE/MAX listings around the world displayed in 41 languages and 48 currencies – translating into incredible exposure and referral opportunities for agents. websites leadstreet® 13.8 million leads and counting, with no referral fees admarketplace Customizable outdoor advertising remaxuniversity® Comprehensive real estate education designcenter Customizable professional marketing materials thedownload Tips and trends in tech and social media shop.remax.net RE/MAX approved products and services mainstreet® mobile app Mainstreet is the hub for everything RE/MAX. This members-only site provides access to RE/MAX news, logos, events, marketing resources, products and more. *Data from Adobe Site Catalyst Tracking mobile app The RE/MAX Mobile App enables your clients to search for properties while on the go. It can be branded specifically to you.
  • 13. THE MORE YOU LEARN, THE MORE YOU EARN.® e-Learning Webinars Videos Live Events Certifications & 14 RESIDENTIAL / LUXURY / COMMERCIAL Average 2013 earnings for RE/MAX agents with each credential. SRES $128,905 CRB $131,262 ABR $136,325 ePro CNHS CDPE CRS CCIM CLHMS $137,013 $143,234 $146,177 $153,469 $180,768 $252,087 Designations A yearly convention celebrating all things RE/MAX. The multi-day event features extensive networking, diverse education and world-class speakers and entertainment. PROOF IN NUMBERS
  • 14. RESIDENTIAL / LUXURY / COMMERCIAL 15 ® RE/MAX UNIVERSITY. ® Gain instant access to award-winning education, delivered in high-definition, streaming video. Want to improve your negotiation skills? Looking for direction to grow your client base? Need a motivational boost? Thinking of diversifying your business into international, luxury or commercial real estate? Through RU, you receive instruction where you want it and when you want it – 24/7.
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  • 16. 20+ DEVELOPMENT CLASSES PER MONTH OVER 90 AMAZING AGENTS PROPERTY MANAGEMENT DIVISION 15,000 SQUARE FEET OFFICE SPACE NATIONALLY RECOGNIZED BROKER AWARD WINNING FRANCHISE
  • 17. CHARITABLE SOCIAL QUARTERLY SOCIALS - RMNSA organizes a fun social event every quarter for our Agents. These events give the Agents from our different offices a chance to get to know each other better. Often times spouses and children participate, too! Making these gatherings even more enjoyable for our entire RMNSA Family! LLUUNNCCHHEEOONNSS & PARTIES - RMNSA’s outstanding Agent Support Staff excel at cultivating the culture of their office. One way they do that is by organizing and promoting interoffice events, such as luncheons and parties. Potluck or catered, dinner or drinks....there is always a reason to celebrate! SSAALLEESS RALLIES - The first month of the quarter we have our companywide sales rally for all Agents and Staff. Months two and three of the Quarter, the Management comes to you for our individual office meetings. This give the Agents more face to face time with Kate and the other management team members. MMIILLLLIIOONN IN A MONTH CLUB - Sell over a million dollars in real estate in any one month? If so, come join our Million in a Month Club and let Kate treat you to a gourmet luncheon at Silo’s Elevated Cuisine. AAWWAARRDDSS CEREMONIES - Every January RMNSA honors it’s Agent’s accomplishments from the year before with an Annual Awards Ceremony. Production and Peer-Voted Awards are given as well as everyone’s favorite....the $5,000 Budget Buster drawing!
  • 18. PROFESSIONALS WHO CARE. At RE/MAX, you can tie your name and business to charitable causes that people know and respect. Through the Miracle Home program, you make a donation to Children’s Miracle Network Hospitals when a property sells. This way, both buyers and sellers play a role in helping sick and injured children, and you showcase your commitment to the community. Individual RE/MAX offices and agents around the world support countless other worthy causes as well. Over the years, RE/MAX agents have donated more than $140 million to charities, making a very real difference in people’s lives. 18 RESIDENTIAL / LUXURY / COMMERCIAL give back donate
  • 19. volunteer charity $140million helping hands to charitable causes
  • 20. TEAM TRUSTED COMPANY SUCCESS ID TALENT INSPIRES PROVEN TECHNOLOGY EDOM GLOBAL LEADERS TEAM WORLD OGNITION GROWTH PRESENCE TALENT NCE QUALITY TOP AGENTS KEY REFERRALS TECHNOLOGY D RTISING LEADSTREET LUXURY PRESENCE URE REFERR IOW COMMERCI ENT seeremax.com INDUSTRY SUCCESS PRESENCE TALENT INSPIRES COMMUNITY ©2014 RE/MAX, LLC. Each RE/MAX office independently owned and operated. 140418 20 RESIDENTIAL / LUXURY / COMMERCIAL GROWTH COMMERCIAL