Building Dreams: Newman Leech's Visionary Approach to Real Estate Investment
RE/MAX Success Through Global Brand, Expertise and Productive Network
1. SUCCESS GROWTH BRAND CONTRIBUTIONS TECHNOLOGY INSPIRES EXPERTS GLOBAL WORLD RESULTS EDUCATION TEAM TALENT INSPIRES REFERRALS LEADERS GREATNESS IVERSE PROVEN RESULTS ADVERTISING PRESENCE WORLDWIDE LEADERS PROFESSIONAL REFERR LS TECHNOLOGY COMMUNITY
COMMERCI FREE LEADS EXPE
SEE FOR
B TALENT YOURSELF
QUALI
RESULTS TRUSTED FREEDOM MAKE COMMERCIAL ES QUALITY AGENTS RESIDENTIAL / LUXURY / COMMERCIAL TEAM 1
2.
3.
4.
5. PREFORM
LIKE THE
PRO’S
SERIES
RAMPS &
BOOTCAMP
SERIES
OVER
TWENTY
REAL-WORLD-APPLICATION
COURSES
PER MONTH
ONE-ON-ONE
COACHING
AND
TRAINING
SCRIPTS
AND
STRATEGIES
6. The day you join RE/MAX, you gain
access to global brand awareness,
benefit from 40 years of industry
expertise and become part of the world’s
most productive real estate network.
Placing the RE/MAX Balloon behind
your name gives you instant credibility
and opens doors to more exposure,
more referrals and more business.
Customers want to work with you
when you’re part of a trusted network
with a long-established reputation for
delivering results.
RESIDENTIAL / LUXURY / COMMERCIAL 3
2014 RE/MAX vs. THE INDUSTRY
U.S. RESIDENTIAL
TRANSACTION
U.S. RESIDENTIAL
TRANSACTION SIDES1
SIDES1
U.S. BRAND
AWARENESS2
U.S. NATIONAL
ADVERTISING3 COUNTRIES4 OFFICES
WORLDWIDE
AGENTS
WORLDWIDE
907,785 28.1% 31.7% 97 6,481 93,228
725,058 16.0% 29.5% 41 3,100 84,900
644,297 4.2% 1.0% 7 700 94,906
410,543 20.9% 14.4% 61 7,100 103,800
118,160 1.6% 0.0% 32 2,300 31,200
78,841 0.7% 11.8% 41 700 14,500
55,712 0.7% 1.6% 2 260 8,400
Not
released 1.5% 0.1% 1 370 14,000
Not
released 0.4% 0.2% 1 360 7,800
Not
released 0.1% 0.0% 1 330 14,000
Data is full-year or as of year-end 2013, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes
and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2013; Keller Williams, Weichert, Real Living and
Berkshire Hathaway HomeServices data is from company websites and industry reports. 1RE/MAX residential transaction sides may include
some leases, estimated to be less than 1%. Keller Williams reports all transaction sides and does not itemize U.S. residential transactions.
2MMR Strategy Group study of unaided awareness. 3U.S. national media ad spend, as a percentage of spend of all national real estate
franchises, as reported by Nielsen Ad Views. Others: 9.7%. 4Based on lists of countries claimed at each franchisor’s website, excluding
claimed locations that are not independent countries (e.g. territories, etc.).
7. NATIONAL MINORITY
FRANCHISING INITIATIVE
RESIDENTIAL / LUXURY / COMMERCIAL 5
RE/MAX
Realty Executives
ERA
Prudential
Coldwell Banker/NRT
Century 21
Berkshire HHS
Keller Williams
Sotheby’s
Better Homes
& Gardens
17.8
11.3
9.8
9.5
9.1
8.4
7.9
7.2
6.8
6.6
2014
500
RE/MAX productivity is
on full display in industry
reports like the 2014
REAL Trends 500. In that
report, RE/MAX agents
averaged twice as many
transaction sides as all
other agents combined,
and easily topped the
averages posted by the
other national franchises.
*Rankings calculated by RE/MAX based
on 2014 REAL Trends 500 data, citing
2013 transaction sides for the 1,451 largest
participating U.S. brokerages. Prudential,
Berkshire and Real Living do not include
HomeServices of America.
TOP 100 BROKERAGES
WHEN RANKED BY MOST
TRANSACTION SIDES PER AGENT
91 RE/MAX
Non-Franchise - 4
ERA - 1
Coldwell Banker - 2
Century 21 - 2
of the top 100
brokerages
TRANSACTION SIDES: AVERAGE PER AGENT
The only real estate
company ranked in the
6 YEARS IN A ROW
8. RESIDENTIAL / LUXURY / COMMERCIAL 7
Data is full-year or as of year-end 2013, as applicable. RE/MAX transaction sides include
a minimal number of commercial sales, commercial leases, and residential leases.
$103,020
9. 4.5 billion
impressions
Nielsen and Management Science Associates, Nielsen Monitor-Plus / A25-54 GRPs Unequivalized
2013 National TV impressions, adults ages 18+
8 RESIDENTIAL / LUXURY / COMMERCIAL
RE/MAX
83.2%
TV SHARE OF
VOICE 2013
Century 21 - 6.2%
Coldwell Banker - 10.6%
NATIONAL TV EXPOSURE
(Percentage of total ad impressions by national real estate
franchises for ads purchased through nationwide buys)
OUTDOOR DIGITAL/MOBILE PRINT TRANSIT CUSTOM MARKETING
10. 10 RESIDENTIAL / LUXURY / COMMERCIAL
Investing in office
space appears
promising.
Honey, great
news. It’s twins!
After graduation,
we won’t need
this much room.
That big promotion
finally came. Yes!
My company
needs me to
relocate overseas.
Guess who’s
moving back in?
The guy next door
is learning to play
the drums.
We finally saved
enough for that
vacation home.
remax.com®
global.remax.com
theremaxcollection.com
remaxcommercial.com
11. RESIDENTIAL / LUXURY / COMMERCIAL 11
MORE LEADS
MORE REFERRALS
LeadStreet®
FEE-FREE LEADS DIRECTLY TO YOU. At RE/MAX, high-quality
leads continually come your way, with no added fees.
Millions of customers around the world start their property search
on a RE/MAX web portal – remax.com, remaxcommercial.com,
global.remax.com and theremaxcollection.com. Working in
conjunction with these sites is LeadStreet, a comprehensive
lead and customer relationship management system.
This combination results in an average of 4,000 leads delivered
to RE/MAX agents every day.
Delivered
fee-free
to you.
12. theremax
collection.com
Luxury Online
This specialized site
provides an elegant
and stylish display of
elite home listings,
reaching affluent
customers around
the world.
remaxcommercial.com
A BETTER WAY in
Commercial Real Estate
With more than a
quarter million
commercial properties,
remaxcommercial.com
features more inventory
than any other
commercial brokerage
network website.
RESIDENTIAL / LUXURY / COMMERCIAL 13
remax.com®
The Go-To Resource
for Buyers and Sellers
One of the industry’s
most visited
franchise sites,
remax.com receives
more than 40 million
visits each year.*
global.remax.com
Connecting People and
Properties Around the World
This global portal
features RE/MAX listings
around the world
displayed in 41 languages
and 48 currencies –
translating into incredible
exposure and referral
opportunities for agents.
websites
leadstreet®
13.8 million leads
and counting, with
no referral fees
admarketplace
Customizable
outdoor advertising
remaxuniversity®
Comprehensive real
estate education
designcenter
Customizable
professional
marketing materials
thedownload
Tips and trends in
tech and social media
shop.remax.net
RE/MAX approved
products and services
mainstreet®
mobile app
Mainstreet is the hub for everything RE/MAX. This members-only
site provides access to RE/MAX news, logos, events, marketing
resources, products and more.
*Data from Adobe Site
Catalyst Tracking
mobile app
The RE/MAX
Mobile App
enables your
clients to search
for properties
while on the go.
It can be branded
specifically to you.
13. THE MORE YOU LEARN, THE MORE YOU EARN.®
e-Learning Webinars Videos
Live Events Certifications &
14 RESIDENTIAL / LUXURY / COMMERCIAL
Average 2013 earnings for RE/MAX agents
with each credential.
SRES
$128,905
CRB
$131,262
ABR
$136,325
ePro
CNHS
CDPE
CRS
CCIM
CLHMS
$137,013
$143,234
$146,177
$153,469
$180,768
$252,087
Designations
A yearly convention celebrating all
things RE/MAX. The multi-day event
features extensive networking, diverse
education and world-class speakers
and entertainment.
PROOF IN NUMBERS
14. RESIDENTIAL / LUXURY / COMMERCIAL 15
®
RE/MAX UNIVERSITY. ®
Gain instant access to award-winning
education, delivered in high-definition, streaming video.
Want to improve your negotiation skills? Looking for direction
to grow your client base? Need a motivational boost?
Thinking of diversifying your business into international,
luxury or commercial real estate?
Through RU, you receive instruction where you want it and
when you want it – 24/7.
15.
16. 20+
DEVELOPMENT
CLASSES
PER MONTH
OVER 90
AMAZING
AGENTS
PROPERTY
MANAGEMENT
DIVISION
15,000
SQUARE FEET
OFFICE SPACE
NATIONALLY
RECOGNIZED
BROKER
AWARD
WINNING
FRANCHISE
17. CHARITABLE
SOCIAL
QUARTERLY SOCIALS - RMNSA organizes a fun social event
every quarter for our Agents. These events give the Agents
from our different offices a chance to get to know each
other better. Often times spouses and children participate,
too! Making these gatherings even more enjoyable for our
entire RMNSA Family!
LLUUNNCCHHEEOONNSS & PARTIES - RMNSA’s outstanding Agent Support
Staff excel at cultivating the culture of their office. One way
they do that is by organizing and promoting interoffice
events, such as luncheons and parties. Potluck or catered,
dinner or drinks....there is always a reason to celebrate!
SSAALLEESS RALLIES - The first month of the quarter we have our
companywide sales rally for all Agents and Staff. Months two
and three of the Quarter, the Management comes to you for
our individual office meetings. This give the Agents more
face to face time with Kate and the other management
team members.
MMIILLLLIIOONN IN A MONTH CLUB - Sell over a million dollars in real
estate in any one month? If so, come join our Million in a
Month Club and let Kate treat you to a gourmet luncheon at
Silo’s Elevated Cuisine.
AAWWAARRDDSS CEREMONIES - Every January RMNSA honors it’s
Agent’s accomplishments from the year before with an
Annual Awards Ceremony. Production and Peer-Voted
Awards are given as well as everyone’s favorite....the $5,000
Budget Buster drawing!
18. PROFESSIONALS WHO CARE. At RE/MAX, you can tie your name
and business to charitable causes that people know and respect.
Through the Miracle Home program, you make a donation to
Children’s Miracle Network Hospitals when a property sells. This
way, both buyers and sellers play a role in helping sick and injured
children, and you showcase your commitment to the community.
Individual RE/MAX offices and agents around the world support
countless other worthy causes as well.
Over the years, RE/MAX agents have donated more than $140
million to charities, making a very real difference in people’s lives.
18 RESIDENTIAL / LUXURY / COMMERCIAL
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