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How a Community Approach
Scales Your Impact
Rachel Happe
Principal & Co-Founder, The Community Roundtable
@rhappe

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 You are here
@rhappe

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Stop always pushing toward the transaction Push toward trust & relationships
Focus on Relationships & Transactions Will
Come
@rhappe

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(general blank slide)

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Control is for
amateurs
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People crave:
Space Connection Challenge
@rhappe

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What’s Missing?
Credit: urDigitalIQ
@rhappe

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We are doing this…
@rhappe

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…but should put more emphasis on this.
@rhappe

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(general blank slide)
@rhappe

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Community Maturity Model
@rhappe

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Strategy – Define Shared Value & Behavior
Business
Objectives
Member
Objectives
Shared Purpose
Shared Value
State of Community Management,
2015
@rhappe
Behavior Change

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Strategy: Example
@rhappe

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Leadership – let others lead
State of Community Management, 2015
@rhappe

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Example: Leadership
@rhappe

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Culture – how do you engage?
State of Community Management, 2015
@rhappe

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Example: Culture
#HugASuit
@rhappe

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Community Management – your approach
State of Community Management, 2015
@rhappe

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Example: Community Management
@rhappe

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What Is Your Super Power?
@rhappe

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Content & Programming – Triggers to Act
@rhappe

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Content & Programming:
Example
@rhappe

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Policies & Governance – Map the Route
State of Community Management, 2015
@rhappe

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Example: Policy & Governance
@rhappe

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Tools – Pave the way
State of Community Management,
2015
@rhappe

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Example: Tools
@rhappe

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Metrics and Measurement – Assess Progress
State of Community Management, 2015
@rhappe

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Example: Metrics & Measurement
@rhappe

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People come for the content….
…but stay for the community

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Thank you!
Rachel Happe
rachel@communityroundtable.com
@rhappe