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Dylan Serota - How EventBrite Can Add The Real Life Dimension to Your Marketing Strategy

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INBOUND15 How Eventbrite can add the real-life dimension to your marketing strategy Dylan Serota, @dserota Eventbrite
INBOUND15 (general blank slide)
INBOUND15 Hubspot’s Philosophy
INBOUND15 The role that Eventbrite plays
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INBOUND15 The role that Eventbrite plays
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INBOUND15 How do you create this emotional connection online?
INBOUND15 You don’t. Take your brand offline.
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INBOUND15 The Event Planner
INBOUND15 Promote Attended Event Follow up The Old Way
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INBOUND15 Event Planner Lifecycle Marketer Demand Gen
INBOUND15 Today’s Events Promote Registered Not Registered Attended Event Did not attend Attended Event Did not attend Went last year First time attendee
INBOUND15
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INBOUND15 Save time and use data to make better decisions on how to engage
INBOUND15 Today’s Events Promote Registered Not Registered Attended Event Did not attend Attended Event Did not attend Went last year First time attendee
INBOUND15 Today’s Events Promote Registered Not Registered Attended Event Did not attend Attended Event Did not attend Went last year First time attendee +1 +5 +10 +3 +7
INBOUND15 +
INBOUND15 Gathering data Nurturing and scoring
INBOUND15 Gathering data Nurturing and scoring
INBOUND15 • Google IO
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INBOUND15
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INBOUND15 How Eventbrite can add the real-life dimension to your marketing strategy Dylan Serota, @dserota Eventbrite

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