Tom Schwab and Dmitriy Peregudov - How Two HubSpot Customers Transformed Their Businesses with Inbound
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INBOUND 2015
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Tom Schwab and Dmitriy Peregudov - How Two HubSpot Customers Transformed Their Businesses with Inbound
- 1. INBOUND15 How Two HubSpot Customers Transformed Their Businesses with Inbound Tom Schwab - Goodbye Crutches @TMSchwab Dmitriy Peregudov – GiftBasketsOverseas.com @giftsoverseas
- 2. INBOUND15 An American INBOUND Success Story
- 3. INBOUND15 SUCCESS IS THE CONTINUAL PURSUIT OF A WORTHWHILE GOAL Instant Success –Dan Miller Author of NYT Best Seller 48 Days to the Work You Love “ ”
- 4. INBOUND15 Red Blooded American AMERICAN’S WILL ALWAYS DO THE RIGHT THING AFTER THEY’VE TRIED EVERYTHING ELSE. “ ”–Winston Churchill
- 5. INBOUND15 CHASING A TRANSACTION IS NOT THE SAME THING AS GROWING A BUSINESS Before Inbound Marketing:
- 7. INBOUND15 Blogs that answered questions General Offers Generic Follow Up success Everyone receives the same follow up, Impersonal communication
- 9. INBOUND15 Persona Driven Content Blogs that told stories Personalization User generated content SUCCESS
- 11. INBOUND15 CAMPAIGNS SYSTEMIC SUCCESS Highly planned Professionally Executed Scalable and Efficient Maximizing Learning
- 12. INBOUND15 How You Can Accelerate Your Growth FOCUS ON THE UNCHANGING STRATEGY
- 13. INBOUND15 And Always Be Ahead of Your Competitors Audio | Video | Micro personalization
- 14. INBOUND15 UNSTOPABLE SUCCESS Content is the Fuel That Powers The Inbound Engine
- 15. INBOUND15 What do we do? • 1000s of Gifts • Delivered in 2-3 days • In 200+ Countries
- 18. INBOUND15 GiftBasketsOverseas.com’s Properties 7 languages Corporate Solutions Website7 Doubled 4 Niche Sites
- 19. INBOUND15 Develop unified, cost effective ways to connect with audiences GiftBasketsOverseas.com’s Challenge
- 20. INBOUND15 2 Before Inbound: Interrupting everyone, talking about everything
- 21. INBOUND15 1. Sent emails blasts about all major holidays to the full list of subscribers 2. Displayed generic LPs regardless of the past order history & preferences 3. Used a manual cart abandonment flow How did we get by ?
- 22. INBOUND15 3 Our Hubspot Experience
- 23. INBOUND15 • Holiday interest lists • Past senders to/from particular country • Corporate & Personal Senders • Language-based lists Newsletters & International holidays
- 24. INBOUND15 • Personal or Corporate Landing Pages • Countries displayed based on their past order history • Currencies stored in the HS database for custom checkout Personalization for Returning Clients
- 25. INBOUND15 Workflow: Shopping Cart Abandonment
- 26. INBOUND15 Workflow: Live Chat Follow-up
- 27. INBOUND15 Workflow: Win back Campaign
- 28. INBOUND15 • Hubspot Score • RFM Score: • Recent Engagement • Frequency • Monetary Value Sales: Lead Scoring & Prioritizing
- 29. INBOUND15 • Sale attribution • Lead distribution • Performance measurement: by sales person & by team Sales: Tracking & Follow-up
- 30. INBOUND15 1.Persona based page personalization. 2.Repeat purchase incentive workflow. 3.All aboard: training everyone in the team. What is planned ahead?
- 31. INBOUND15 THANK YOU Tom Schwab Goodbye Crutches @TMSchwab Dmitriy Peregudov GiftBasketsOverseas.com @giftsoverseas