Successfully reported this slideshow.
Your SlideShare is downloading. ×

PR for F2P Games

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Loading in …3
×

Check these out next

1 of 21 Ad
Advertisement

More Related Content

Viewers also liked (18)

Advertisement

Similar to PR for F2P Games (20)

Advertisement

Recently uploaded (20)

PR for F2P Games

  1. 1. PR for F2P Games THOMAS BIDAUX CEO @
  2. 2. @icotom Online Games Consulting & Services 1999 - 2004 France Telecom 2004 - 2008 Ncsoft Europe 2008 - 2015 ICO Partners T h o m a s B I D A U X I N T R O D U C T I O N A L L O N L I N E
  3. 3. @icotom Online Games Consulting & Services PR background ICO PR history Data sources You? I N T R O D U C T I O N I C O M E D I A
  4. 4. @icotom Online Games Consulting & Services P R 1 0 1 : W h a t i s P R ? Get people to talk about you without paying them to do so.
  5. 5. @icotom Online Games Consulting & Services P R 1 0 1 : W h y d o P R ? Brand awareness Player acquisition 10th hit on the head
  6. 6. @icotom Online Games Consulting & Services P R 1 0 1 : P R f o r m o b i l e F 2 P • Will cover PC F2P game PR today • PR for mobile is more difficult and more for brand awareness
  7. 7. @icotom Online Games Consulting & Services P R 1 0 1 : P R f o r m o b i l e F 2 P
  8. 8. @icotom Online Games Consulting & Services Editors’ motivation is key U N D E R S T A N D I N G M E D I A • Reporting a story is different from reporting news • Editors have core topics they are more familiar with than others
  9. 9. @icotom Online Games Consulting & Services Great story U N D E R S T A N D I N G M E D I A : F l a p p y B i r d • Rags to riches • Exotic • Drama
  10. 10. @icotom Online Games Consulting & Services • Game announcement • First screenshots • First trailer • Beta start / preview possibilities (even if press only) • Release date announcement • Release announcement (+ launch trailer) T Y P I C A L G A M E N E W S B E A T S What is next?
  11. 11. @icotom Online Games Consulting & Services ● Game announcement ● Assets release ● First looks article ● Close Beta (better if press can get in ahead) ● Open Beta (better combined with high perceived value assets) ● “Launch” F 2 P N E W S B E A T C O N S I D E R A T I O N P r e - l a u n c h b e a t s P r e - l a u n c h b e a t s • New content component release (Champion; God; Spaceship; Tanks) - pacing is important • Interviews (when possible) • Dev logs (more flexibility) • Large content addition • Large feature addition • Addition to the game • New platform
  12. 12. @icotom Online Games Consulting & Services F 2 P G A M E S B E A T S C O N S I D E R A T I O N S • Differentiate between the core news beat and the regular news beats • Understand your story – pitch it! • Understand the media interest – apply your own filter!
  13. 13. @icotom Online Games Consulting & Services S M I T E E X A M P L E
  14. 14. @icotom Online Games Consulting & Services [ I N T E R L U D E ] - W H A T A B O U T E S P O R T ?
  15. 15. @icotom Online Games Consulting & Services S P E C I F I C F 2 P C H A L L E N G E S • Competition for attention • Pre-conceived ideas on F2P • Wait-and-See approach • Monetization is a topic
  16. 16. @icotom Online Games Consulting & Services T A C K L I N G F 2 P C H A L L E N G E S • Competition for attention Stand out. Have a story • Pre-conceived ideas on F2P Research specific media F2P coverage • Wait-and-See approach Pre-empt doubt, pitch credibility • Monetization is a topic Don’t avoid it
  17. 17. @icotom Online Games Consulting & Services O T H E R C O N S I D E R A T I O N S • Give away opportunities Control volume: target dedicated media first • European landscape Opportunities vary from country to country Languages considerations – formal vs informal Scandinavian conundrum • Early Access Extra challenge
  18. 18. @icotom Online Games Consulting & Services Y O U T U B E R S / S T R E A M E R S What is true for regular games is true for F2P games: • Access to the game is interest #1, not stories • Understand channels’ themes and interests • Going after big fishes is not always the best investment in resources • It is a community
  19. 19. @icotom Online Games Consulting & Services T H A N K Y O U I C O P U B L I C R E L A T I O N S T E A M
  20. 20. @icotom Online Games Consulting & Services thomas@icopartners.com www.slideshare.net/ICOPartners www.icopartners.com/blog @icotom www.facebook.com/icopartners C O N T A C T I N G M E
  21. 21. @icotom Online Games Consulting & Services W W W . I C O M E D I A . E U B R I G H T O N U N I T E D K I N G D O M C O N T A C T @ I C O M E D I A . E U + 4 4 ( 0 ) 2 0 7 1 9 3 5 1 5 8

Editor's Notes

  • H: add company logos? All slide, put twitter account @icotom
  • … also called “earned marketing”
  • H: in the document masterdoc_for_graphs
    T: I don’t know which graphs you are talking about… (2 graphs, tab called Sheet1) so I added others
  • H: in the document masterdoc_for_graphs – tab called Sheet1
  • H: Add flappy bird logo/image
  • side note on beta denomination losing their meanings.
  • H: in the same spreadsheet – tab called Sheet5. Also, add Smite logo
  • Hyunah: add esport image
  • H: pictures of the ICO team. Maybe I will add a few other people if I get feedback in time.
  • H: as usual

×