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Kickstarter and Games - December 2012

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Kickstarter - General data
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Kickstarter and Games - December 2012

  1. 1. KICKSTARTER FOR VIDEO GAMES December 2012 – data analysis Online Games Consulting & Services
  2. 2. METHODOLOGY Data Analyzed : Only video games projects (we exclude hardware like Ouya) Only funded projects Only projects that raised more than $10,000 Only projects funded before the 1st of December 2012 Limited by manual data collection method You can find the raw data here: https://docs.google.com/spreadsheet/ccc?key=0AvD6y7Ae4JhvdGtJblZzYmUxM25pUHh5dERYdlAtblE Online Games Consulting & Services
  3. 3. GENERAL DATA Funded Total money # of projects Total backers Av. # of backers Av. Pledge projects stats raised Over $250k 27 $ 29,084,230 573,889 21,255 $ 50.68 $100k to $249k 17 $ 2,755,206 82,539 4,855 $ 33.38 $50k to $99k 28 $ 1,993,231 52,574 1,878 $ 37.91 $25k to $49k 35 $ 1,240,295 38,187 1,091 $ 32.48 $10k to $24k 78 $ 1,190,189 19,167 246 $ 62.10 TOTAL 185 $ 36,263,151 777,882 4,205 $ 46.62 MEDIAN $ 33,517 %tage reached Average goal Average raised Average %tage Goal median median Funded projects $ 85,553 $ 196,017 229% $ 20,000 143% Online Games Consulting & Services
  4. 4. GENERAL DATA - Visualization # of projects Total money raised $25k to $49k 3% $10k to $50k to $24k Over $250k $99k 3% 15% 6% $100k to $100k to $10k to $249k $249k $24k 9% 8% 42% $50k to $99k Over $250k 15% 80% $25k to $49k 19% Online Games Consulting & Services
  5. 5. GENERAL DATA - Visualization Av. Pledge $60.00 $50.00 $40.00 $30.00 $20.00 $10.00 $- Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k Online Games Consulting & Services
  6. 6. SINCE SEPTEMBER 2012 Projects median went up from $28.7k to $33.5k (up almost $4k since June 2012) The average amount raised went up $153k to $196k (not many big projects during summer) Successful projects went from 137 to 185. 26% of the projects happened the last 3 months (53% last 6 months) Projects raising more than $50k are increasing in numbers compared to the ones below the $50k mark * All signs the platform is keeping its momentum. Online Games Consulting & Services
  7. 7. DATA OVER TIME # projects 30 25 20 15 10 5 0 2009 2010 Q12011 Q22011 Q32011 Q42011 January February March April May June July August September October November * Note – the time scale is NOT linear in this graph! Online Games Consulting & Services
  8. 8. DATA OVER TIME $8,000,000.00 30 # projects Total raised that month $7,000,000.00 25 $6,000,000.00 20 $5,000,000.00 $4,000,000.00 15 $3,000,000.00 10 $2,000,000.00 5 $1,000,000.00 $- 0 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Online Games Consulting & Services
  9. 9. DATA OVER TIME # of projects 30 $10k to $24k $25k to $49k 25 $50k to $99k $100k to $249k 20 Over $250k 15 10 5 0 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Online Games Consulting & Services
  10. 10. SINCE SEPTEMBER 2012 End of the summer showed a return of strong projects. October saw less projects, but large ones raised more. Possibility of some form of cannibalism? November is the time the $100k-$250k range showed volume. Might be the end of the “you are or you are small” era. Online Games Consulting & Services
  11. 11. DATA PER CATEGORY Categories Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others # of projects 27 14 20 47 17 22 9 12 72 Total Raised $10,174,585.00 $ 710,010.00 $3,143,617.00 $13,499,938.00 $ 373,882.00 $2,815,465.00 $ 765,409.00 $ 646,568.00 $9,109,471.00 Av. Per project $ 376,836.48 $ 50,715.00 $ 157,180.85 $ 287,232.72 $ 21,993.06 $ 127,975.68 $ 85,045.44 $ 53,880.67 $ 126,520.43 Online Games Consulting & Services
  12. 12. DATA PER CATEGORY - Visualization Total Raised 22% 25% 1% Adventure 2% 2% Puzzle Action 7% 7% RPG Platform 1% Strategy 33% FPS Simulation Others Online Games Consulting & Services
  13. 13. DATA PER CATEGORY - Visualization $16,000,000.00 80 Total Raised # of projects $14,000,000.00 70 $12,000,000.00 60 $10,000,000.00 50 $8,000,000.00 40 $6,000,000.00 30 $4,000,000.00 20 $2,000,000.00 10 $- 0 Online Games Consulting & Services
  14. 14. SINCE SEPTEMBER 2012 The biggest change is the rise of the “Strategy” category. Planet Annihilation is showing there. RPGs and Adventure games stayed at the same level which shows they had quite a couple of large successes too (Project:Eternity). Online Games Consulting & Services
  15. 15. CLOSING WORDS Kickstarter is still going very strong. The end of the summer has seen quite a few new high profile campaigns launched (Planet Annihilation; Broken Sword; Project: Eternity) that will likely make the numbers bounce back. Overall, it feels like the platform is on the path to maturity (for video games) and is getting there quite fast. Online Games Consulting & Services
  16. 16. WWW.ICOPARTNERS.COM OFFICE 6 10 FLEET STREET BN1 4ZE BRIGHTON UNITED KINGDOM CONTACT@ICOPARTNERS.COM +44 (0)20 8133 8806 Online Games Consulting & Services

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