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Game Funding Forum 2014 - Kickstarter and videogames

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Game Funding Forum 2014 - Kickstarter and videogames

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Game Funding Forum 2014 - Kickstarter and videogames

  1. 1. Online Games Consulting & Services THE STATE OF CROWDFUNDING FOR GAMES T H E S T A T E O F C R O W D F U N D I N G F O R G A M E S THOMAS BIDAUX CEO @
  2. 2. Online Games Consulting & Services INTRODUCTION ME AUDIENCE CROWDFUNDING (MOSTLY, KICKSTARTER…) DATA DISCLAIMER Date Methodology (support from Potion of Wit) No Ouya Some survey data All data available after the lecture
  3. 3. Online Games Consulting & Services KICKSTARTER - HIGH LEVEL PRINCIPLES All-or-Nothing USA, UK, Canada, Australia, New Zealand, Netherlands, Scandinavia and Ireland Largest platform for games: Kickstarter to date: $115m Indiegogo to date: $4m (est.) Ulule to date: $1m (est.)
  4. 4. Online Games Consulting & Services STATE OF KICKSTARTER PRE-2012 GROWTH
  5. 5. T H E N … D o u b l e F i n e A d v e n t u r e h a p p e n e d Online Games Consulting & Services
  6. 6. Online Games Consulting & Services STATE OF KICKSTARTER # OF SUCCESSFUL PROJECTS
  7. 7. Online Games Consulting & Services STATE OF KICKSTARTER TOTAL $ RAISED
  8. 8. Online Games Consulting & Services STATE OF KICKSTARTER # OF FUNDED VIDEO GAME PROJECTS
  9. 9. Online Games Consulting & Services STATE OF KICKSTARTER TOTAL $ RAISED - VIDEO GAME PROJECTS
  10. 10. Online Games Consulting & Services STATE OF KICKSTARTER # OF SUCCESSFUL PROJECT PER TIER (TOTAL $ RAISED) VIDEO GAMES
  11. 11. Online Games Consulting & Services STATE OF KICKSTARTER $ RAISED BY PROJECTS PER TIER (TOTAL $ RAISED) VIDEO GAMES
  12. 12. Online Games Consulting & Services STATE OF KICKSTARTER
  13. 13. Online Games Consulting & Services STATE OF KICKSTARTER – pre 2012
  14. 14. Online Games Consulting & Services SUCCESS RATIO IN 2014 SO FAR 20% (was 24% in 2013)
  15. 15. Online Games Consulting & Services SUCCESS RATIO IN THE UK To date: £5.625m across 114 projects Kickstarter GBP platform to date: £7m+
  16. 16. Online Games Consulting & Services STATE OF KICKSTARTER IN EUROPE
  17. 17. Online Games Consulting & Services STATE OF KICKSTARTER IN EUROPE
  18. 18. Online Games Consulting & Services WH AT A R E TO D AY ’ S O P P O RT U N I T I E S ? Projects are more likely to succeed with: Very low budget (<£10k) Strong community (see Homestuck) Playable demo High production on the campaign’s asset
  19. 19. Online Games Consulting & Services RED FLAGS CHECKLIST Projects are more difficult to get funded when: On mobile or console games Free-To-Play Games for kids Uninspired pitch/overcrowded genre Unrealistic objectives
  20. 20. 2 0 1 4 – T H E S T A T E O F C R OWD F U N D I N G F O R G AME S Online Games Consulting & Services Q U E S T I O N S ?
  21. 21. Online Games Consulting & Services CONTACTING ME thomas@icopartners.com www.slideshare.net/ICOPartners www.icopartners.com/blog @icotom www.facebook.com/icopartners

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