Technology has made significant inroads into the way business is carried out. Artificial Intelligence, Machine learning, Voice recognition and other areas are helping businesses build competitive differentiation. Cognitive marketing uses a “neural net” that uses machine learning capabilities to predict human behaviour to combine a deep understanding of prospects’ inclination to patterns, pricing, etc., to make recommendations based on this. Learn more in this presentation.

1. The Era of Cognitive
Marketing

2. Significant strides have been made in how computing has
been leveraged to enable decision-making.
Computers recognise human voices and interprets data
to deliver computing output..

3. Computing Techniques that have become a part of
mainstream business enablers include:
A. Machine Learning

4. B. Artificial Intelligence

5. C. Predictive Analysis

6. Marketing, in a digital world, requires an accurate
understanding of customer interests, affinity,
previous interactions with the brand, etc..

7. Recently, these new computing technologies are being leveraged
in marketing systems to improve marketing performance.

8. Cognitive marketing has emerged as a new and promising marketing mechanism
and is being incorporated as part of organisations’ marketing strategy .

9. Cognitive marketing seeks to provide the most accurate recommendations
and put options in front of customers that they are most likely to choose.

10. Research firm IDC expects that “half of all companies will use this
emerging generation of computer intelligence for their marketing
and sales efforts by 2020.”

11. Cognitive marketing is expected to improve marketing
efficiency in the following key areas:
A. Audience Segmentation

12. B. Content Personalisation

13. C. Aid to Better Product Selection

14. About ICFAI Flexible Learning Programs
ICFAI Flexible Learning Programs are designed primarily for Working Professionals to pursue their
management program while they continue to work. These programs provide them with the Skills, Knowledge
and Strategic Perspectives required for them to succeed at their workplace and promote their career
progression.
The programs range from Modular >> Certificate >> PG Diploma >> MBA in the functional areas of Finance,
Marketing, Operations, HR etc. and covers the industry sectors like IT/ITES, Health Care, Pharma, Telecom,
Banking, Financial Services and Insurance, etc.
Features - Flexible Learning Programs:
✓ Convenient and Flexible Mode of Learning
✓ Innovative learning methodology backed by Contemporary Curriculum
✓ Quality Courseware along with new-age learning aids as part of the Hub & Spoke Learning Model
✓ Online Counseling Classes
✓ Web support for the students
✓ Easy fee payment patterns including EMIs
✓ Examination thru Computer Based Testing (CBT) pattern – conducted 4 times in a year, giving flexibility to
the working-class in choosing the schedules

15. Thank You
Phone: 1-800-200-9977
Email: FLP@ICFAIUNIVERSITY.IN
Website: www.flexible.icfaiuniversity.in