1. Semiotics are the study of signs and symbols In images of moving images. Semiotics
is also looking at the meaning or interpretation of what these symbols or signs mean.
For example, plenty of the big companies have hidden messages and semiotics in
them. An example of this is in this burger king print
advert. This advert is saying that the taste of the
burger will blow your mind. But it also has a sexual
reference within the image and we can see this from
the word “blow”. There is also a lady to used to show
how much the “burger” will blow your mind.
This perfume also has the same
concept as the burger king
advert, as it is attempting to sell
a product but there is a use of
sexuality within in the advert. For
example, the use of women in the advert is used to make men believe that if they
purchase this perfume, they will be treated like the perfume and attract plenty of
women just because of the way in the perfume is
shown in the advert.
All three of these print advert has something in
common, they all give the stereotype that sex sells.
This last one is a print advert that is trying to sell
crisp in Ireland. But, it then uses sex to attempt to
2. get more buyers, by having the women’s sexual organs out. It also uses a tongue
twister with the word crisps, as it sounds like a word with refers to the ladys body
parts.
