Olga Stoianova, Victoriia Ivanova and Tatiana Lezina. Readiness of Russian companies for digital transformation: what's changed? (ICDEc 2022)

1. READINESS OF RUSSIAN COMPANIES FOR DIGITAL
TRANSFORMATION: WHAT'S CHANGED?
Olga Stoianova , Saint Petersburg State University
Tatiana Lezina, National Research University Higher School of Economics
Victoriia Ivanova, Saint Petersburg State University

2. Content
• Introduction
• Design
• Changes in Systematic Management domain
• Changes in Corporate Culture domain
• Conclusion
2

3. Introduction
3

4. The objective of the study
The aim of the study is to trace how the understanding and
attitude of Russian business to the digital transformation and
self-assessment of companies’ readiness for this transformation
have changed between 2018 and 2021.
The source data are the results of surveys conducted in 2018 and
2021 among representatives of companies in St. Petersburg and
the Leningrad region
4

5. Timeline of the study
The first
questionnaire,
the focus
group survey
2017
The second
questionnaire,
the first entire
survey
2018
The second
questionnaire,
the second
entire survey
2021
5

6. Design
6

7. Design of the study
7
First questionnaire
Second
questionnaire
Focus group survey
First entire
survey
Second entire
survey

8. First questionnaire
8
Basis
• frameworks for
assessing
companies'
readiness for DT
• company’s best
practices
Structure
1. general questions
2. attitudes towards
DT
3. assessment of
various aspects of
readiness
Categories of
questions in group 3
• companies'
management systems
• commitment of
employees
• business processes
• information
technology use
• data management
• enterprise
architecture

9. Design of the study
9
First questionnaire
Second
questionnaire
Focus group survey
First entire
survey
Second entire
survey

10. Second questionnaire
10
Basis
• Focus group survey
Structure
1. general questions
2. attitudes towards
DT
3. assessment of
various aspects of
readiness
Categories of
questions in group 3
• Systematic
Management
• Business Processes
• Corporate Culture
• Data usage
• Business and IT
consistency

11. Design of the study
11
First questionnaire
Second
questionnaire
Focus group survey
First entire
survey
Second entire
survey

12. Distribution of companies by the level of readiness
12
5%
30%
41%
24%
28%
37,50%
35,00%
Sceptics
Beginners
Adopters
Transformers
2018 2021

13. Changes in Systematic
Management domain
13

14. Formalisation of goals and objectives
72%
2021
47%
2018
14

15. Share of companies that do not use KPIs
15
32%
2018
9,7%
2021

16. Use of technologies for environmental analysis
16
34,62% 38,46%
26,92%
32,26%
61,29%
6,45%
The analysis is performed
without use of specialised
tools
Modern Technologies and
Data analysis are used
Not performed
2018 2021

17. Use of feedback analysis
17
47,46%
52,54%
68,18%
31,82%
Closed feedback Open feedback
2018 2021

18. Changes in Corporate Culture
domain
18

19. Employees’ understanding of DT essence
19
45%
2018
33%
2021
18% - the share of
companies where
employees constantly
improve their skills at
the expense of the
company

20. Changes in training of employees
20
19%
24%
5%
25%
No trainig Employees are not interested in raising their skills
2018 2021

21. Employees’ support of DT (large companies)
21
35,70%
14,30%
12,50%
50%
Most don't support because they don't
understand benefits, and see only difficulties
Most support because they understand
benefits
2018 2021

22. Employees’ support of DT (small companies)
22
12,20%
31,70%
10,00%
20%
Most don't support because they don't
understand benefits, and see only difficulties
Most support because they understand
benefits
2018 2021

23. Employees’ support of DT (all companies)
23
Large companies
support the
development of
employees and
substitute non-
professionals
35,70%
14,30%
12,50%
50%
Most don't support because
they don't understand
benefits, and see only
difficulties
Most support because they
understand benefits
2018 2021
12,20%
31,70%
10,00%
20%
Most don't support
because they don't
understand benefits, and
see only difficulties
Most support because
they understand benefits

24. Readiness to change job functions (large companies)
24
17,86%
7,10%
21,43%
17,86%
4,76%
23,81%
52,38%
4,76%
Most are not ready Most are ready Most aready if necessary Neutral attitude of employees
2018 2021

25. Readiness to change job functions (small companies)
25
7,69%
9,62%
30,77%
19,23%
10,53%
0,00%
47,37%
10,53%
Most are not ready Most are ready Most aready if necessary Neutral attitude of employees
2018 2021

26. Conclusion
26

27. Conclusion
➢In 2021 almost all companies understand the essence of digital
transformation and admit its necessity.
➢There are significant changes in the management systems. Many
companies have started using specific methods and tools to enhance
consistency and transparency.
➢Changes in corporate culture have been observed in large
companies. Such companies have shifted to more employee
engagement and management support for initiatives. However,
smaller companies still lack employee faith in digital transformation
and use top-down implementation of digital transformation.
27