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Survey by Valoria - The barometer of digitalization 2018 (selection)

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This survey carried out in partnership with Doingbusiness.ro probes the perceptions of managers and executives about the impact of digitalization on Romanian companies. The questionnaire, which received 369 responses, was applied between, 15 March and 30 April, 2018. In this report we will refer to digitalization as the use of storage and processing technology, search and retrieval of information between on- line users. We are presenting a selection of the comparative results in 2018 and 2017.

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Survey by Valoria - The barometer of digitalization 2018 (selection)

  1. 1. 1 The Barometer of digitalization A survey on directors and managers' perception of the impact of digitalization on companies in Romania 2018 edition – SELECTION
  2. 2. 2 TOP 5 CONCLUSIONS
  3. 3. 3 The main conclusions of the survey Top 5 conclusions of companies have not made digital transformation the central part of their business strategy. in 2018, compared with 2017 46% vs. 60% of companies have not given a leader in the company's leadership the responsibility for the digital development of the business. 62% vs. 66% of respondents say they did not capitalize on digitalization to have a competitive edge. In 2018, compared with 2017 60% vs. 37% of respondent companies in 2018 compared with 2017, say that the main obstacle to digitalization is that they do not have 'digital' consumers. 40% vs. 55% Say that process simplification is the benefit of integrating the digital transformation process., in 2018, compared with 2017 50% vs. 46% This survey carried out in partnership with Doingbusiness.ro probes the perceptions of managers and executives about the impact of digitalization on Romanian companies. The questionnaire, which received 369 responses, was applied between, 15 March and 30 April, 2018. In this report we will refer to digitalization as the use of storage and processing technology, search and retrieval of information between on- line users. We are presenting a selection of the comparative results in 2018 and 2017. Strategy Leaders Competitive advantage Obstacles Benefits
  4. 4. 4 DEMOGRAPHICS
  5. 5. 5 Demographics1. Capital type Company type Total answers: 369 Skipped this question: 0 Total answers: 369 Skipped this question: 0 70% 74% 30% 26% 2017 2018 Foreign Romanian 0% 2% 7% 91% 2% 2% 4% 92% Company onwed by an investment fund Government entity/State enterprise Company listed on the stock market Private company 2018 2017
  6. 6. 6 Demographics2. Industry/sector Turnover(2017) 30% 41% 12% 6% 11% 27% 41% 22% 5% 5% < € 1 milion € 1-10 milions € 10-50 milions € 50-100 milions > € 100 milions 2018 2017 Total answers: 369 Skipped this question: 0 Total answers: 369 Skipped this question: 0 7% 2% 4% 4% 4% 5% 5% 5% 7% 10% 12% 17% 18% 6% 4% 5% 9% 5% 5% 4% 3% 9% 8% 5% 20% 17% Other services Telecommunication R&D/New technologies Financial services Transportation Pharma industry/Healthcare Advertising/Media Power & Utilies Information technology Food industry/Agriculture Construction/Real Estate Retail & Wholesale Industry/Production 2017 2018
  7. 7. 7 Demographics3. Headquarter (county) Respondent job title Total answers: 369 Skipped this question: 0 Total answers: 369 Skipped this question: 0 6% 2% 8% 11% 17% 26% 30% 7% 6% 6% 11% 10% 29% 31% Other Board member Vice President/ Executive Director Department manager CFO/Treasurer/Controlor Manager CEO/President/General Director 2018 2017 13% 2% 2% 2% 2% 2% 3% 3% 3% 4% 4% 5% 6% 6% 9% 34% Other Arges Dâmbovița Iași Neamț Sibiu Alba Mureș Timiș Maramureș Mureș Prahova Brașov Cluj Ilfov București 2018
  8. 8. 8 SURVEY RESULTS
  9. 9. 9 Companies in Romania and the maturity of the digitalization process Top 5 concluzii Traditional Beginners Advanced Minimalist Leaders Definition: They have inadequate technologies that lead to a limited use of digital data. 10% globally 23% in Romania Definition: They have begun to implement technologies (eg. cloud and mobile) and/or develop a strategy for digital transformation. 14% globally 37% in Romania Definition: They have created an adequate technological infrastructure, have a strategic direction for digital transformation and implemented some digital solutions. 31% globally 24% in Romania Definition: They have an adequate technological infrastructure, a digital transformation strategy and digital technologies for the whole company. 32% globally 9% in Romania Definition: They have integrated digital technologies across the entire company and have achieved substantial improvements as a result of digital transformation. 13% globally 7% in Romania Source: Forbes ‘How to win at digital transformation’, study Valoria
  10. 10. 10 CONFIDENCE IN DIGITAL TRANSFORMATION
  11. 11. 11 Influence of digitalization. 47% of the companies in Romania, compared with 35% last year say that digitalization has already had a big influence on their operations so far1 What was the influence of digitalization on your business so far? (single answer) Digitization is a phenomenon that will leave no business model or industry untouched. Even if there are still voices still claiming that not all industries will be impacted by digitization, technological advances in Big Data and cloud, artificial intelligence, robots and drone, Internet of Things (IoT) make this scenario unlikely. In Romania, 47% of companies in 2018 compared to 35% a year ago, say that digitalisation has already had a big influence on them and only 2%, compared to 7% in the previous study, say they had no influence. 7% 20% 38% 35% 2% 2% 11% 38% 47% Don't know No influence Low influence Moderate influence High influence 2018 2017 Total answers: 327 Skipped this question: 42
  12. 12. 12 Confidence in the digital transformation process. 53% of companies vs 31% last year say they are confident and have the necessary knowledge to implement digitalization2 Which of the following statements best describes your company's relationship with digitalization? (single answer) In 2018, 53% of companies, compared to 31% in 2017, say they are confident about digitalisation because they have the knowledge to navigate the process. On the other hand, 47% still have difficulties with the digital transformation. Of these, 28% are (somewhat) unconvinced to capitalize on this trend. Only 1% of companies say they do not think digitalisation is good for the company. Total answers: 327 Skipped this question: 42 3% 3% 2% 22% 15% 24% 31% 2% 2% 1% 1% 28% 13% 53% No opinion Don't know We do not trust that digitalization is good for our business We are distrustful and we believe that the challenges go beyond our possibilities We are somewhat confident that we will capitalize on this trend We are confident, but we do not have the necessary knowledge We are confident and have the necessary knowledge 2018 2017
  13. 13. 13 Digital business models. 25% of the companies say that digital business models have greatly changed the industries they operate in.3 To what extent have digital business models changed your industry? (single answer) Beyond the transformation of technology and processes, the most powerful transformation effect of digitalisation is the one at the level of the business model. Thus, in 2018, 25% of Romanian companies, compared to 19% in 2017, believe that digital business models have greatly changed their industries. Also, currently 33% of companies, up from 29% in 2017, believe that the industry in which they are operating has been greatly affected by digital business models. 1% 4% 13% 34% 29% 19% 2% 3% 10% 26% 33% 25% Don't know No extent Small extent To some extent Large extent To a great extent 2018 2017 Total answers: 327 Skipped this question: 42
  14. 14. 14 Digital business models. 29% of the companies in Romania vs 21% last year expect that digital business models will change to a great extent their industry in the next 1-3 years.4 How much do you expect digital business models to change your industry over the next 1-3 years? (single answer) If in 2017 21% of companies expected digital business models to turn them over the next 1-3 years to a very large extent the industry in which they operate, in 2018 their percentage has increased to 29%. Similarly, 39% in 2018 vs. 38% in 2017 companied say digital business models will greatly transform the industry, and 23% 27% believe digital business models will only somewhat affect their industry in the next 1-3 years. Total answers: 327 Skipped this question: 42 1% 4% 9% 27% 38% 21% 2% 1% 6% 23% 39% 29% Don't know Not at all Small extent To some extent Large extent To a great extent 2018 2017
  15. 15. 15 The threat of digital business models. The percentage of companies that do not consider digital business models a threat decreases from 84% in 2017 to 72% in 20185 Do you consider digital business models a threat to your company? (single answer) The percentage of Romanian companies that consider digital business models as a threat increases from 12% in 2017 to 21% in 2018. However, given that 58% say digital business models have changed (to a very large extent) the industry they are part of, and 62% expect these new business models to turn their industry over the next 1-3 years, we can conclude that digital transformation is perceived mainly as an opportunity. 12% 84% 4% 21% 72% 7% Yes No Don't know 2017 2018 Total answers: 327 Skipped this question: 42 12% 9% 12% 86% 77% 82% 84% 14% 11% 9% 4% No influence Small influence Moderate influence High influence Yes No Don't know
  16. 16. 16 Digitalization as part of the business strategy. 54% of companies in 2018 vs 40% in 2017, have made digitalization the central part of their business strategy.6 Are digital business tools, channels, and / or models the central component of your business strategy? (single answer) Just over half of the companies (54%) have made digital transformation a central part of their business strategy. For the companies most influenced by digitalisation, the percentage is 73%, but the percentage drops to 44% for moderately influenced ones and 22% for those least affected by digitization. Conclusion - There is still much to be aware of and to do for active companies in Romania to benefit from digitalisation. 22% 44% 73% 86% 70% 48% 21% 14% 8% 8% 6% No influence Small influence Moderate influence High influence Yes No Don't know Total answers: 327 Skipped this question: 42 40% 48% 12% 54% 38% 8% Yes No Don't know 2017 2018
  17. 17. 17 THE SURVEYS BY VALORIA
  18. 18. 18 Valoria surveys. Relevance and competence. Business outlook in Romania for 2018 This analysis records the respondents' opinion on the expected evolution of turnover, profit, investments, number of employees, salaries in 2018. DOWNLOAD DOWNLOAD The Barometer of digitalization in Romania 2017 This study studies the perceptions of managers and executives about the impact of digitalization on Romanian companies.
  19. 19. 19 Valoria surveys. Relevance and competence. Trends and challenges in HR 2017 This study examines the perceptions of top management executives of companies and HR executives on the strategic challenges facing HR. DOWNLOAD DOWNLOAD The Barometer of customer focus in Romania 2017 This study probes the perceptions of executives and managers about customer focusing on the strategy and processes of companies in Romania.
  20. 20. 20 Valoria surveys. Relevance and competence. Social media marketing in Romania 2017 From this study, we find information about the most used social media platforms, the proportion of companies that have a social media promotion strategy, how long social media companies use, how often, etc. DOWNLOAD The power of personal branding in Romania 2017 The study examines the perceptions of managers and executives about the importance and benefits of personal branding in the Romanian business environment. DOWNLOAD
  21. 21. 21 Authors’ conclusions
  22. 22. 22 Elena Badea Managing Partner Valoria Business Solutions elena.badea@valoria.ro Authors’ conclusions Constantin Măgdălina Emerging Trends and Technologies Expert costin.magdalina@gmail.com As technology advances, the implications for companies are all the more obvious: start-ups with growing exponential growth become global leaders, digital consumption reconfigures traditional consumer approaches, a new type of employee appears, and the labor market turns fast. The Barometer of Digitalization is the study showing the transformative effect of digitization on companies in Romania. Compared with the 2017 edition, this year's results indicate an acceleration in the digitization process among Romanian companies. Classification of companies based upon a maturity model, identifying the obstacles they face, the digital products/services they plan to adopt, and measuring the impact of digitalization on turnover, profit, employee numbers or company value make The Barometer of Digitalization a benchmarking study. The Barometer of Digitalization is the only comparative study that shows the evolution of digital transformation among Romanian companies. Compared to 2017, this year's edition shows a concern to increase the level of digitalization. The aggregate analysis and interpretation of collected data is also supplemented by the analysis of data relevant to 13 industries. In the over 80 pages of the report, the most important aspects of digitalization are scanned for any company leader who wants to find the level of digitalization of his industry and draw conclusions with a diagnostic value related to the digitalization of the company he is leading
  23. 23. 23 CONTACT DETAILS
  24. 24. 24 Contact details and acknowledgements We would like to thank all the respondents for their support in conducting this survey. We are delighted to see such a high interest in this topic and the prompt responses. The present study was carried out with the support of Doingbusiness.ro team. About Valoria Valoria Business Solutions is a company providing training, consulting and executive coaching services. The company's mission is to transform the potential of teams and organizations into value. Competence, confidence, innovation and passion are the values that sustain us in everything we do. We believe in people, in their aspiration for personal and professional fulfillment, and their willingness to accelerate their potential. Learn more about us at: www.valoria.ro. The present slide-deck is a study/quantitative analysis which aims to highlight trends related to the topic and advance working hypotheses to be validated by further extended market research, on representative samples. This material is accurate to the best of our knowledge at the time of writing. It has an informative purpose and therefore we recommend professional advice before taking any action. Dumitru Ion Chief Executive Officer Kompass Romania & Doingbusiness.ro dumitruion@kompass.ro Constantin Măgdălina Emerging Trends and Technologies Expert costin.magdalina@gmail.com Elena Badea Managing Partner Valoria Business Solutions elena.badea@valoria.ro
  25. 25. 25 Valoria Business Solutions SRL Training I Consulting I Coaching Elena Badea, Managing Partner Mobile: 0726 13 99 02 Email: elena.badea@valoria.ro Web: www.valoria.ro

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