The North American Safe Boating Campaign – simply known as Wear It! – is a yearlong effort in the U.S. and Canada focused on spreading the message of boating safety and the critical importance of always wearing a life jacket each and every time on the water. Learn about resources and information available for you to run your own local Wear It! campaign.

1. Implementing the Wear It! LifeImplementing the Wear It! Life
Jacket Campaign intoJacket Campaign into
YourYour ProgramProgram
Rachel JohnsonRachel Johnson
Yalda MoslehianYalda Moslehian
National Safe BoatingNational Safe Boating
CouncilCouncil
Sandestin, FloridaSandestin, Florida
March 30, 2015March 30, 2015
IBWSSIBWSS
@boatingcampaign #wearitfacebook.com/safeboatcampaign

2. Strategic Plan of the RecreationalStrategic Plan of the Recreational
Boating Safety Program 2012-2016Boating Safety Program 2012-2016

3. Creating a Safety CultureCreating a Safety Culture

4. 20152015 Wear It! Campaign –Wear It! Campaign –
National OutreachNational Outreach

5. 20152015 Wear It! Campaign –Wear It! Campaign –
National OutreachNational Outreach
INFOGRAPHIC AVAILABLE!

6. New Wear It! Winter/Spring PSAsNew Wear It! Winter/Spring PSAs

7. ““Love the Life - Wear It!” PSALove the Life - Wear It!” PSA

8. ““Love the Life - Wear It!”Love the Life - Wear It!”
:30 Video PSA:30 Video PSA

9. Wear It! Campaign –Wear It! Campaign –
State EffortsState Efforts

10. @boatingcampaign #wearit

11. Wear It! Campaign –Wear It! Campaign –
Grassroots EffortsGrassroots Efforts

12. Social Media – FacebookSocial Media – Facebook

13. Social Media - FacebookSocial Media - Facebook

14. Social Media – FacebookSocial Media – Facebook

15. Social Media – TwitterSocial Media – Twitter

16. Social Media – TwitterSocial Media – Twitter

17. Wear Your Life Jacket to Work DayWear Your Life Jacket to Work Day

18. ReadySetWearIt.com
Saturday, May 16, 2015
National Safe Boating Week (May
16-22, 2015)
 Since 2010, nearly 20,000 people
have participated
FREE Replacement Cylinders
(deadline April 10)
““Ready, Set, Wear It!Ready, Set, Wear It!””
Life Jacket World Record DayLife Jacket World Record Day
@readysetwearit #rswi15

20. BoatingOrders.com
SafeBoatingCampaign.com
Wear It! Additional ResourcesWear It! Additional Resources

21. • 2013: 678 surveys from 25+ different
bodies of water in 8 states
• 2014: 605 surveys from 19 different
bodies of water in 7 states
• 2013/2014: Life jacket wear is
significantly higher in medium and high
campaign activity locations than in
locations with no campaign activity.
Wear It! isWear It! is Making a DifferenceMaking a Difference
• Those aware of the Wear It! campaign are significantly more likely to
wear life jackets “always” or “most of the time” compared to those
unaware of the campaign.

22. Wear It! isWear It! is Making A DifferenceMaking A Difference
Will you help the Wear It!
campaign evaluate its efforts
for 2015?
We’re conducting our 3rd
annual Wear It! survey to
better understand boater
behavior and the impact the
campaign has in your state.
For more information, please email
ymoslehian@safeboatingcouncil.org.
@boatingcampaign #wearit

23.  110 Stories, over 370 survivors in 2012
 131 stories, over 335 survivors in 2013
 108 Stories, over 287 survivors in 2014
FL: “The crew we rescued had a registered
and up-to-date EPIRB that told us their
exact position. All five people were wearing
life jackets and were prepared to abandon
their vessel in a life raft.”
CA: “Two men recovering after their jet ski
crashed. Fortunately, both were wearing
life jackets.”
Saved by the JacketSaved by the Jacket

24. Rachel Johnson, Executive Director
RJohnson@safeboatingcouncil.org
SafeBoatingCampaign.comSafeBoatingCampaign.com
Yalda Moslehian, Communications Coordinator
YMoslehian@safeboatingcouncil.org
facebook.com/safeboatcampaign
@boatingcampaign