Robert Baldridge, U.S. Power Squadrons: Boat Live 365 (2.0) The overall goal of the Boat Live 365 is to create a strong recreational boating safety culture nationwide. This goal is in alignment with the National Recreational Boating Safety Strategic Plan striving to reduce the number of accidents, injuries and deaths on America's waterways and to provide a safer recreational boating environment for the public. Boat Live 365 2.0 (BL 365 2.0) is a continuation of the program development and will include a website for easy content access. During Boat Live 365 1.0, the United States Power Squadrons developed content, promotional resources and playbooks for the campaign. The material was tested by select squadrons. Public and squadron feedback was used to improve the program. BL365 2.0 continues with development and adds a user-friendly website to assist organizations to create a year-round safe boating culture. Project Manager, Robert Baldridge, will provide updates on the campaign, solicit advice from stakeholders, and provide access to content.

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2. The Movement
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3. Empower Advocates
• Playbook
– Boat Live 365: Assets
– Planning for Promotion
– Tools for Promoting Safe
Boating
– Planning + Executing an
Event
– Measurement
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4. Best Practices + Considerations
• Effective Timelines
• Motivating Volunteers
• Community Relations
• Public Relations
• Advertising
• Agreements + Requirements
• Social Media Platforms
• Hashtags
• Developing Your Plan
• Checklist
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5. Tactical Deployment + Tools
• Calendar Planning Template
• Community Relations + Template Resources
• PR, Media + Template Resources
• Best Practices Checklist
• Advertising + Sample Layouts
• Social Media Promotion + Creative Samples
• Email Campaigns + Promotional Content
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6. Promotional Materials
• ◊ Pamphlet Series
• ◊ Event Banner
• ◊ One-Page
Handout
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7. Promotional Materials
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8. Planning + Executing an Event
• Getting Your Volunteers Ready
• Event Engagement
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9. Out in the Field
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10. Coming Spring 2018
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11. Coming Spring 2018
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12. Coming Spring 2018
• www.facebook.com/boatlive365
• www.boatlive365.org
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13. Join the Movement!
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