The document analyzes performance marketing data from various industries around Valentine's Day. It finds that apparel, beauty, retail, and travel industries see increases in key metrics like sales, orders, and revenue during Valentine's Week compared to previous periods. Specifically, beauty retailers have higher conversion rates than travel sites during Valentine's Week.

1. Every business wants to find love with their customers
on Valentine's Day but ever wonder who performs best?
AdRoll EMEA dove into the performance marketing pool
of love to see who is coming up roses when it comes to
online Valentine's Day campaigns in the apparel, retail,
beauty and travel industries.
11 Advertising InsightsYou’ll Love This
Valentine’s Day
1
27%Increase in average orders during
Valentine’s Week when compared
to the previous fortnight
55%More sales during Valentine’s Week on
speciality retail sites when compared to
the week before
For speciality retailers during
Valentine’s Week when com-
pared to the previous month
More on travel sites 3 weeks
before Valentine’s Day than they
do during the week itself
9
10
1.4X
Higher sales during
Valentine’s Week when
compared to the two
weeks before.
20%
Average cart value is
Higher during Valentine’s Week
Increase in spending during
Valentine’s Week when compared
to 4 weeks beforehand
40%
4X
Sales jump
More revenue during Valentine’s
Week than they do when the
previous two weeks are combined
17%
45%
Consumers spend
Higher click through
rates than the travel
industry during the week of
Valentine's
80%
The beauty industry gets
Higher conversion rate
when compared to the
travel industry
4
Beauty gets
2
Weekly increase in sales when
compared to the three weeks
before Valentine’s Day
78%
San Francisco - New York - Dublin - Sydney - London - Tokyo
APPAREL
BEAUTY
RETAIL
4
3
TRAVEL
5
6
7
8
BEAUTY vs TRAVEL
11
Share the love and insights
#AdRomance
Specialist retailers make
X