Hypnotic2

Hypnotic Apparel Marketing Communications 2203 Term Project Andrew Jang, Matt MacDougall H. John El Rayess

Situational Analysis Internal Analysis & External Analysis

Current Situation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Indirect Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market, Consumer, Economic & Industry Trends

Retail Expenditures ,[object Object],[object Object]

Consumer Behavioral Analysis ,[object Object],[object Object],[object Object]

Consumer Behavioral Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Behavioral Analysis ,[object Object]

Online Shopping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Economic Issues ,[object Object],[object Object],[object Object],[object Object]

Positioning Statement ,[object Object],[object Object],[object Object],[object Object]

SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Objectives Strategies & Tactics

Marketing Objectives ,[object Object],[object Object],[object Object],[object Object]

Profile of Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Profile of Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hypnotic Apparel will utilize every aspect of the communications mix as best to penetrate market .

Hypnotic’s Communication Mix to Success Night Club Promotion Radio Advertising Grand Opening Event Direct E-Mail Campaign Personal at Home Shopping

Communications Choices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Budget Considerations An analysis of first quarter results will then form our marketing strategy with regards to budget considerations. For the time being Hypnotic will utilize a top down approach, perhaps not the most effective. Hypnotic’s goal objective is to be sustainable, and an extremely conservative approach to our marketing strategies will be taken, with an objective of capitalizing on existing relationships to receive near-zero cost marketing

Budget Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implementation & Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Implementation & Evaluation ,[object Object],[object Object],[object Object],[object Object]

Hypnotic2

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Hypnotic2