1. ShopAdvisor teamed up with ELLE Magazine and retail partners, Barnes & Noble,
Vince Camuto, Guess, and Levi’s, along with Gimbal, Swirl, and RetailMeNot for
ShopNow! with ELLE, an innovative drive-to-store program leveraging beacons and
geo-fences to connect consumers to brands. The campaign utilized ShopAdvisor’s
mobile proximity platform, data sciences, and easy-to-use app to enable campaign
participants to reach consumers about products they already want, with compelling
content, and in proximity to purchase opportunities. Running in conjunction with
ELLE’s 30th anniversary issue, the campaign spanned more than 800 locations
during the five-week program.
Demonstrate a visible and attributable path-to-purchase from media to store
Increase store visit rates to brick-and-mortar retail locations and e-commerce through
an interactive, mobile shopping experience -- clicks to bricks
Offer additional advertising value to ELLE through utilizing the campaign as a native
advertising opportunity

2. GET EXCLUSIVE OFFERS
BASED ON WHERE YOU ARE
AND WHAT YOU LOVE
SHOP ELLE’S SEPTEMBER ISSUE
ON THE GO FROM YOUR PHONE
RECEIVE UPDATES FROM
YOUR FAVORITE BRANDS
CHANCE TO WIN A FALL
SHOPPING PACKAGE
FIND THE STORE
CLOSEST TO YOU
SHOP CURATED
MOBILE BOUTIQUES
2m ago
Welcome to Barnes
and Noble! We’ve got a
special offer for you,
just for coming to the
store!
You just passed
a Levi’s! And a
great deal!
ShopAdvisor 2m ago
slide to view
ELLE readers sign up with ShopAdvisor, making
them contactable users
Readers opt-in to share their location and receive
push notifications after downloading the app
ShopAdvisor recognizes the users’ location and
product/brand affinities, and then sends a push
notification with a special offer and location-specific
content to encourage a store visit, triggered by that
location
Upon receiving the notification, users open a
custom, interactive, mobile shopping experience
with a special offer, store locator (depending on
location), lookbooks, videos, and social content

3. Over a six week period, ShopAdvisor and ELLE’s ShopNow! campaign reached half
a million shoppers and resulted in more than 26,000 visits to participating stores.
ShopAdvisor measured all content interaction (opens, views, linger time); messaging
and location-based activity; and store visits and coupon redemption. “The number
of transactions per week almost doubled versus a typical average week for us." said
Leah Roberts, EVP Vince Camuto. "We had click through rates that were five times
the industry benchmark, and we drove several thousand additional shoppers into
stores over that time period."
from the CAMPAIGN:
15X increase in shopper interaction
90X higher visit rates than industry
benchmarks
8.5% increase in store visit rates,
exceeding industry norms
50X greater user engagement than
location-aware mobile banners
Store visit rates of 66% for profiled users
Contact sales@shopadvisor.com for more information.